Innovation is KeyInnovation is Key

• Who we are

• Shopping Centre as we see it

• Innovation is Key

• Case Study & Results

Innovation is KeyInnovation is Key

Who we areWho we are

OUR VISIONOUR VISION

Sonae Sierra is the international shopping centre specialist that provides ultimate shopping experiences to customers and creates outstanding value to shareholders, investors, tenants, communities and staff, while contributing to sustainable development.

21 11 4 3 1 1 10

792,518 545,616 144,710 149,111 72,956 11,953 365,900

COUNTRY

N. OF SHOPPINGCENTRES

GLA (m2)

38 OPENINGS, 51 SHOPPING CENTRES UNDER OPERATION

AND ABOUT 2,0 MILLION m2 UNDER MANAGEMENT

436 MILLION OF VISITS in 2009

Shopping Shopping Centre as we Centre as we

see itsee it

A Shopping Centre is a living space A Shopping Centre is a living space in permanent evolutionin permanent evolution

• Taylored offer - Adaptation to local need (visitors evolve)

• Unique atmosphere (themed centres)

• Permanent pro-active rearrangement of offer

Create added value with innovative investments

• Effective integration of shops, services and leisure

• Efficient monitoring of consumption and resources use

Innovation is KeyInnovation is Key

InnovationInnovation

CLICK (Creativity Learning & Innovation Continuous Knowledge)

...with 1146 Sierra people

STARTING POINT:

Involve and stimulate the Sierra people!

Objectives: - Promote and disseminate innovation Culture- Develop the creative potential- Provide tools for effective potential

InnovationInnovationExplorer

TOOLS

Challenges

Portal in the Intranet (Forum):

- 3.895 presented ideas (121/month) -

From 200 ideas in development 19 were

implemented

Challenges are placed by the

administration to test viability

- Today: implementing 39 projects out of

360 ideas proposed, in a total of 698

ideas generated

Ideas can be applied to processes, equipments, materials, policies (HR e CR), operations or any other area of Sonae Sierra activity.

Only being innovative can our products/services be competitive in the global market where we are present.

Case Study & ResultsCase Study & Results

Reduced Flow Filters

For Water Taps

Small Investment (very low cost measure, especially compared to savings)

Only adapt reduction filter in water taps

Installation of these reduction filters in the restroom taps helped reduce water consumption by approximately 30-40%,

No harm to the shopping centres normal functioning, neither to visitors’ comfort

No negative user perception.

Epoxy Pavements:

Alternative pavement solution

Good compromise between several factors: resistance, aesthetics and costs.

Pilot-project implemented in shopping centre Vasco da Gama.

The benefits: - Aesthetic differentiation- Resistance - Durability of the pavement- Some economy when compared to other materials normally used

Advertising

Car Parking:

Challenge:Re-think the ambiance, perception of safety, spatial distribution, materials, signalling and consumer care in the parking without significant change in maintenance costs.

No investment from Sonae Sierra.

New way of advertising with very good receptiveness (prooved by number of campaigns that followed this pilot-project)

Brand visibility

Solution gave visitors a feeling of comfort and more pleasant aesthetic atmosphere

Tenants’

Newsletter:

Regular Communication Tool to build closer relationship with tenants “Excellence in Tenant Care”

“Sierra UpDate” launched in Portugal and Spain

No significant investment

Out of top 200 tenants, 50% read the newsletter in Portugal and 40% in spain

Important and effective communication tool for relevant business announcements

• Reduced environment impact and costs savings

• Car Parking services

• Integration of Clinic – waiting services with beepers

• “Touchless” lavatories

Day by day:Day by day:

Modern, Spirited, InnovativeModern, Spirited, Innovative

• Effective integration of services

Innovative initiativesin concert with core business strategieswill increasingly support your company

to distance itself from the pack

It’s about value creation! It’s about value creation! It’s about Innovation!It’s about Innovation!

Thank youThank you