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Facebook Brazil Mike Murphy | VP Global Sales

Facebook - Brazil Overview

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Apresentação feita pelo time do Facebook no Vale do Silicio.

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Page 1: Facebook - Brazil Overview

Facebook BrazilMike Murphy | VP Global Sales

Page 2: Facebook - Brazil Overview

Facebook mission

Give people the power to share and make the world more open and connected

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500 millionusers worldwide

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Page 5: Facebook - Brazil Overview

Facebook & The Social Universe

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Users

500mm+ real people

Advertisers

Brands and organizations

Developers

Developer community

creating experiences

Facebook serves 3 core audiences

BRANDS

Global platform providing efficiency, effectiveness, scale

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Identity

Identity, social graph & authentic

connections

Platform

Technology underpins and

enables

Sharing

Sharing via social graph – evolving

over time

Facebook is built on 3 pillarsUnderpinned by technology

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Facebook users in Latin America

2008

2009

2010

M

25M

50M

75M

69 million+

usersSource: Facebook internal data, August 2010

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Source: Facebook and Internet World Stats (www.internetworldstats.com ), August 2010

Country Active Users Internet Users Penetration

       Argentina 11,200,000 20,000,000 56%Bolivia 807,000 1,050,000 76%Brazil 6,481,000 72,027,700 9%Chile 7,367,000 8,369,036 88%Colombia 11,030,000 20,788,818 53%Costa Rica 899,000 1,500,000 59%Dominican Republic 1,170,000 3,000,000 39%Ecuador 1,596,000 1,840,678 86%El Salvador 432,000 975,000 44%Guatemala 816,000 1,960,000 41%Honduras 345,000 958,500 36%Mexico 14,988,000 27,600,000 54%Panama 617,000 934,500 66%Paraguay 277,000 894,200 30%Peru 3,217,000 7,636,400 42%Uruguay 884,000 1,340,000 65%Venezuela 7,172,000 8,846,535 81%       Total 69,298,000 179,721,367 38%

Latin America Penetration

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Facebook users in Brazil

Source: Facebook internal data, June 2010

2009

2010

M

2M

4M

6M

8M

6.5 million + users

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Brazil demographic breakdown

Source: Facebook internal data, August 2010

Male; 47%Female; 53%

Gender Age

13-17; 10%

18-24; 27%

25-34; 31%

35+; 32%

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advertising helps make connections publish

messages to your fans via

your Page

encourage feedback and

purchase

2

4

1

3

Connections: A lasting & evolving marketing asset

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Guiding principles for brands

1. Make it social.“That’s what I do on Facebook.”

2. Keep it simple.“If I understand something, I’m more likely to try it.”

3. Optimize for speed.“If it’s fast, I’ll do more of it.”

4. Integrate.“Keep it within my Facebook experience.”

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