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Apresentação feita pelo time do Facebook no Vale do Silicio.
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Facebook BrazilMike Murphy | VP Global Sales
Facebook mission
Give people the power to share and make the world more open and connected
500 millionusers worldwide
Facebook & The Social Universe
Users
500mm+ real people
Advertisers
Brands and organizations
Developers
Developer community
creating experiences
Facebook serves 3 core audiences
BRANDS
Global platform providing efficiency, effectiveness, scale
Identity
Identity, social graph & authentic
connections
Platform
Technology underpins and
enables
Sharing
Sharing via social graph – evolving
over time
Facebook is built on 3 pillarsUnderpinned by technology
Facebook users in Latin America
2008
2009
2010
M
25M
50M
75M
69 million+
usersSource: Facebook internal data, August 2010
Source: Facebook and Internet World Stats (www.internetworldstats.com ), August 2010
Country Active Users Internet Users Penetration
Argentina 11,200,000 20,000,000 56%Bolivia 807,000 1,050,000 76%Brazil 6,481,000 72,027,700 9%Chile 7,367,000 8,369,036 88%Colombia 11,030,000 20,788,818 53%Costa Rica 899,000 1,500,000 59%Dominican Republic 1,170,000 3,000,000 39%Ecuador 1,596,000 1,840,678 86%El Salvador 432,000 975,000 44%Guatemala 816,000 1,960,000 41%Honduras 345,000 958,500 36%Mexico 14,988,000 27,600,000 54%Panama 617,000 934,500 66%Paraguay 277,000 894,200 30%Peru 3,217,000 7,636,400 42%Uruguay 884,000 1,340,000 65%Venezuela 7,172,000 8,846,535 81% Total 69,298,000 179,721,367 38%
Latin America Penetration
Facebook users in Brazil
Source: Facebook internal data, June 2010
2009
2010
M
2M
4M
6M
8M
6.5 million + users
Brazil demographic breakdown
Source: Facebook internal data, August 2010
Male; 47%Female; 53%
Gender Age
13-17; 10%
18-24; 27%
25-34; 31%
35+; 32%
advertising helps make connections publish
messages to your fans via
your Page
encourage feedback and
purchase
2
4
1
3
Connections: A lasting & evolving marketing asset
Guiding principles for brands
1. Make it social.“That’s what I do on Facebook.”
2. Keep it simple.“If I understand something, I’m more likely to try it.”
3. Optimize for speed.“If it’s fast, I’ll do more of it.”
4. Integrate.“Keep it within my Facebook experience.”