An Overview of Facebook

© 2015 AZSocialMediaWiz.com 1

An Overview of

Giselle AguiarAZSocialMediaWiz.com | @AZSocialNetWiz [email protected]

http://AZSocialMediaWiz.com


http://twitter.com/azsocialnetwiz

mailto:[email protected]

© 2015 AZSocialMediaWiz.com

The Crossover

✦ Facebook is like a crossover

✦ It’s about 60/40 B2C/B2B

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Facebook Stats✦ 1.4 billion Facebook users1

✦ 936 million log on daily1

✦ 700 billion minutes spent every month2

✦ 77% of B2C companies acquired a customer from FB2

✦ 43% of B2B companies acquired a customer from FB2

✦ 80% of U.S. social users prefer to connect with brands through FB2

3Sources: 1. Social Media Examiner2. QuickSprout


http://socialmediaexaminer.com

http://QuickSprout.com


U.S. Demographics

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Source: Adweek


http://www.adweek.com/news/advertising-branding/new-social-stratosphere-who-using-facebook-twitter-pinterest-tumblr-and-instagram-2015-and-beyond-1622


Social Commerce

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Source: eMarketer


http://www.emarketer.com/Article/Facebook-No-1-Social-Commerce/1010721


Cover Graphics & Branding

6 851 x 315 pixels

180 x 180 pixelsSquare - don’t upload a

rectangular logo. It’ll be cut off.

Insights



Call-to-Action

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What to Post

✦ 48% of Facebook fans like a page so they can enter a contest1

✦ 52% to keep up with activities1

✦ 56% to learn about products & services1

✦ 33% to provide feedback1

✦ Share quotes - they get 26% more likes and 19% more shares2

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Sources:1 - invesp2 - QuickSprout


http://invesp.com

http://http//QuickSprout.com


Promoting Events

✦ Set-up the event

✦ Promote it to your fans

✦ Boost - paid promotion to a target audience

✦ Share URL in other social media

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Engaging with other Pages✦ Search for other

related businesses & referral sources

✦ Like them as your page

✦ Tag them in posts

✦ Go to “Home” while using FB as your page to see their posts.

✦ Like, share & comment

✦ You can only like other pages with your page not individual people

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Insights - Demographics

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Scuba Professionals of Arizona

✦ You need 30 Likes to see Insights

✦ Check them monthly

✦ What types of posts do your fans like the most?


https://www.facebook.com/scubaprofaz


Must Read Books

✦ Youtility by Jay Baer

✦ Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

✦ A World Gone Social by Ted Coiné & Mark Babbitt

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https://www.amazon.com/Youtility-Smart-Marketing-about-Help-ebook/dp/B00B1FG7VE/ref=as_sl_pc_ss_til?tag=singresoguid-20&linkCode=w01&linkId=ZFSDMCXQE64CD5QV&creativeASIN=B00B1FG7VE

https://www.amazon.com/Jab-Right-Hook-Story-Social-ebook/dp/B00BATNNZY/ref=as_sl_pc_ss_til?tag=singresoguid-20&linkCode=w01&linkId=JENH2SYCHNRN6KKD&creativeASIN=B00BATNNZY

https://www.amazon.com/World-Gone-Social-Companies-Survive-ebook/dp/B00HSUWKJY/ref=as_sl_pc_ss_til?tag=singresoguid-20&linkCode=w01&linkId=6RC54ZJZW5IJJNGM&creativeASIN=B00HSUWKJY

https://www.amazon.com/Youtility-Smart-Marketing-about-Help-ebook/dp/B00B1FG7VE/ref=as_sl_pc_ss_til?tag=singresoguid-20&linkCode=w01&linkId=ZFSDMCXQE64CD5QV&creativeASIN=B00B1FG7VE

https://www.amazon.com/Jab-Right-Hook-Story-Social-ebook/dp/B00BATNNZY/ref=as_sl_pc_ss_til?tag=singresoguid-20&linkCode=w01&linkId=JENH2SYCHNRN6KKD&creativeASIN=B00BATNNZY

https://www.amazon.com/World-Gone-Social-Companies-Survive-ebook/dp/B00HSUWKJY/ref=as_sl_pc_ss_til?tag=singresoguid-20&linkCode=w01&linkId=6RC54ZJZW5IJJNGM&creativeASIN=B00HSUWKJY


Contact & Connect

Free 30-Minute Phone Consultation Contact Giselle

Phoenix Social Media Classes

Email: [email protected] LinkedIn.com/giselleaguiar Twitter: @AZSocialNetWiz

facebook.com/AZSocialMediaWiz youtube.com/user/azsocialmediawiz

pinterest.com/azsocialmedia/

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