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Presentation Overview Facebook stats Some Facebook page examples How to build your own Facebook page Show how Facebook will benefit your club. Valuation. A Timeline Feb. ‘04: Mark Zuckerburg launches thefacebook.com Dec. ‘04: TheFacebook obtains 1 million users - PowerPoint PPT Presentation
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Presentation Overview
• Facebook stats • Some Facebook page examples• How to build your own Facebook page• Show how Facebook will benefit your club
$A Timeline
• Feb. ‘04: Mark Zuckerburg launches thefacebook.com• Dec. ‘04: TheFacebook obtains 1 million users• Aug. ‘05: Officially changes name to Facebook• Dec. ‘05: 5.5 million users• Dec. ‘06: 12 million users• Nov. ’07: Facebook launches Facebook ads• Aug. ‘08: 100 millions users• Apr. ‘09: 200 million users• Sep. ‘09: 300 million users• Feb. ’10: 400 million users• Aug. ‘10: 500 million users• Now: 900 million users
Valuation Sep. ‘04 – $5MMay ‘05 – $100M
Apr. ‘06 – $550MMid ‘06 – $1B
Oct ‘07 – $15B
Dec. ‘10 – $56BJan. ‘11 – $50B
Some Perspective• #1 ranked website in the U.S., ‘Facebook’ is
the most searched term for the past 3 years in the U.S.
• Facebook is the top / most widely used social network in the U.S.
• Facebook receives 229 million U.S. visits a day• 155 million U.S. users / 1 in 2 people
Some Perspective• 7 in 10 U.S. internet users are on Facebook• In 20 minutes – 1,000,000 links are shared on Facebook– 1,484,000 event invites are posted– 10.2 million comments are posted– 2,716,000 photos are uploaded
• Average user is connected to 80 community pages, groups and events
Why Use Facebook?• Want more volunteers during service
projects?• Want higher sales / revenue during
fundraisers?• Want to recruit more people / younger
people? • Want to be more connected to other clubs in
your district? Zone? State?
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• Now it’s time to …• PROMOTE PROMOTE PROMOTE• Tell your club, friends, family, etc. about your new
Facebook page. • Tell everyone to “LIKE” your page.
• Put the link to your page on promotional materials (facebook.com/eastcobblions)
&
Use Facebook Responsibly!• Remember: Everything you post is PUBLIC information,
and searchable– There are security settings, but they are a bit tricky
• DON’T post that you are on vacation – people who see your post will know you home is empty
• DON’T post anything you wouldn’t want on the 6 o’clock news
• Be cautious of the personal information you post• Be cautions of “location services” – do you really want
people to know where you are?
&
Summary• Facebook provides your club with an online presence, one that
reaches a broad audience (recruitment) • Instantaneous communication and promotion
– When you post it, people who “like” your page receive it immediately• Volunteers will find your postings and join your service projects• Higher revenues for fundraisers by increasing awareness and
by offering another marketing channel• Heightened awareness of Zone and District activities
– Strengthens our district as a whole
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