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Facebook provides page owners with a tremendous amount of information on their fans, interactions and exposure. This session will provide an overview of what you can find and how it can help you make the most of your social networks
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©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Understanding Facebook Stats
Ann Treacy broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
The Plan• Stats on Facebook• Where to get INSIGHTS• How many and how?• Who?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
• 800 million active users• 350 million access FB through mobile devices• Average user has 130 friends• Average user is connected to 80 page/groups
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
www.facebook.com/insights/
Look for INSIGHTS
You must be an Admin
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
How many and how?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
• Total Likes (formerly fans)
• Friends of Fans• People talking about
the page (includes likes, tags, comments, poll response)
• Weekly total reach (includes who have seen content from the pages)
INSIGHTS
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Questions• Is your base growing?• Are they interacting?• Are they active online? (Do they have lots of
friends?)
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
• Track impact of each post
• Engaged (Folks linked, shared otherwise interacted. Might have hid.)
• Virality (Percentage of people who did something with the post)
INSIGHTS
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Questions• Which types of posts are most successful?• Which posts are most successful?• Which posts lost engagement?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Who?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
LIKES
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
More on likes… LIKES
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Questions• Are you reaching your core demographic?• Any surprises?• Does it makes sense to use geography?• How are people finding/liking you?• Any new pages you should like?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
• Organic (News feed, ticker or Page)
REACH
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
• On Reach• Check external
referrers• Check Tab
Views
REACH
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
TALKING ABOUT THIS
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Other Stats• Traffic to your site• Best times/days to interact
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
QUESTIONS?If you have an interest in further training on in your area, please let us know.Session will be posted online: http://www.mnrem.com/blog/