Humansport Overview Brazil 2009

Revolutionizing fitness training for every member

São Paulo, Brazil March 2009

The HumanSport™ Solution

Overview• Welcome• ACE 2008 Fitness Trends• Client Issues & Needs• Why Functional Integrated Training• HumanSport Solution• HumanSport Marketing Overview• HumanSport Education Overview• HumanSport Programming concepts• Hands On Demonstration• Get on and go! – Play and experiment on

HumanSport

Our Emerging VisionOur dream of what we will become, and how we

wish to be in the future

BEST IN CLASS IN EVERY CATEGORY OF CARDIO VASCULAR FITNESS

BEST IN CLASS IN CUSTOMER SERVICE

To improve the length and quality of life for people around the world through

Fitness

WORLD CLASS STRENGTH

To be the number one provider of commercial fitness products in the world by delivering innovative user

centered products and programming

Leader in High end consumer products

STAR TRAC FAQ’s• Q. What kind of company is Star Trac?• A. Star Trac is a global leader in the commercial fitness industry, producing

three full lines of cardiovascular products, four full lines of strength products including plate-loaded leverage and free weights, and we are the official manufacturer of Spinner® bikes.

• Q. How long has Star Trac been in business?• A. Since 1975. We have a solid reputation of designing and building

innovative and reliable equipment. Customers can truly trust the Star Trac brand.

• Q. What sets Star Trac apart from other companies?• A. Star Trac is known for its user-focused design. We have strived to be in

the forefront of the industry, designing breakthrough products that set standards and establish new paradigms for fitness equipment. A few of our innovations include Star Trac’s patented Impact Absorption System, SelectFit™ total body trainer technology, the first and only motivational track display, and user-controlled fans on our cardio equipment. Beyond that, we take pride in the fact that we live our brand. We are fitness enthusiasts and we are committed to inspire others to adopt an active lifestyle.

STAR TRAC FAQ’s• Q. Besides selling equipment, how does Star Trac help people get fit?• A. Star Trac is more than just an equipment manufacturer; we are a

company committed to helping individuals mold lifelong habits for health and fitness (www.expectdifferent.com). Through support and sponsorships of everything from global causes to small community events, we are reaching out with the fitness message. As an example, we have supported programs such as ABC’s “Shaq’s Big Challenge,” which profiled the problem of childhood obesity and underscored the importance of physical fitness for all ages. And every day on a community level, our company or one of its employees or partners around the world can be found supporting a worthy cause.

• Q. Where are you located?• A. Our corporate headquarters are located in Irvine, California. Star Trac

Strength is located in Murrieta, California. Star Trac also has global offices in Singapore, the United Kingdom, Germany, France and Spain; our products are available from a vast array of dealers and distributors in numerous locations worldwide.

STAR TRAC FAQ’s• Q. Where do you manufacture your products?• A. Star Trac has global operations devoted to manufacturing their strength and

cardiovascular products. They maintain their headquarters in Irvine, CA, which is responsible for the majority of cardiovascular products. We also utilize factories in Murrieta-California, Mexico, Taiwan and China to manufacture our strength and Spinning® product lines.

• Q. What products do you make?• A. Star Trac manufactures three complete lines of user-focused cardiovascular and

strength equipment. Our three cardio lines – S Series, P Series and E Series – feature treadmills, total body trainers with SelectFit™ technology, upright bikes, recumbent bikes and steppers. The E Series cardio line features Made for iPod® and USB connectivity; furthermore, various entertainment options are available for all our cardio equipment. All cardio products are loaded with user-friendly features like personal adjustable cooling fans and adjustable arm rests. Additionally, our four full lines of strength equipment – HumanSport™, Instinct™, Impact Strength™ and Leverage – are perfectly complemented with our line of free weights, benches, racks and accessories. The unique MaxRack® and Dual Adjustable Pulley offer even more variety and functionality from our strength offerings. Star Trac is also partnered with Mad Dogg Athletics, the creators of Spinning®, as the manufacturer for all three Spinner® bikes including the groundbreaking Spinner® NXT. More than 3 million people in over 70 countries use Star Trac exercise equipment daily.

SAN DIEGO, Calif. – Jan. 3, 2008

The American Council on Exercise (ACE) - Annual survey to identify the leading trends in the fitness industry. 2008 promises to be filled with water aerobics, boxing clubs and spicy Latin dancing. Some trends continue from 2007 including, functional fitness, balance training and increased access to personal training for all segments of society. The following represent ACE’s listing of the top ten fitness trends for 2008.

1. Out of the Box Workouts

2. Body Weight and Equipment-Free Workouts

3. Event or Sports-Specific Programming

4. Boomer Fitness Focus

5. Focused Express Workouts

6. Total Wellness Programming

7. Hybrid Programming

8. Personal Training

9. Technology-Based Workouts

10.Functional Strength Training

Revenue

The numbers and the graph below represent the rapidly growing amount of money spent on weight loss. The weight loss industry is exploding.

1990 - $33 Billion

2004 - $46 Billion

2006 - $100+ Billion0

20

40

60

80

100

1990 2004 2006

Billions of dollars spent on weight loss

Today's Client Issues• Obesity and inactivity have been categorized by experts

such as the International Obesity Task Force (IOTF) as becoming a global epidemic and health care crisis

• Over 1/3 of the US population is obese, increasing numbers are experiencing musculoskeletal injuries due to decreased activity including back related issues and lower extremity hip and knee injuries. Globally, there are more than 1 billion overweight adults, at least 300 million of them obese.

• Inactivity, lifestyle and obesity related medical conditions are the major contributing factor to a reduced quality of life and premature death

• These US trends of obesity and inactivity are already being seen globally and will dramatically affect the International community over the next two decades. Obesity accounts for 2-6% of total health care costs in several developed countries; some estimates put the figure as high as 7%.

• By 2030, obesity will be the Number 1 killer of poor people around the world, the World Health Organization says

Today’s Client Needs• Clients today live and work in environments that are

much less active than in previous decades

• Automation, innovation, entertainment and numerous other factors are contributing to the more sedentary lifestyles of our clients

• More than ever, a functional integrated approach to training is critical to the overall success of our clients

• Often, the only primary physical activities that our clients engage in are the hours they spend in our facilities

• In a recent survey of over 200 Personal Trainers 100% stated that they had clients who were only active when participating in a session 2 to 3 times per week

• Our facility clients and members are working up to 1/3 more hours and are less active outside the club than ever before in the history of our industry

Today's Member• Designing a balanced 3-Dimensional exercise program

is essential for the achievement of individual fitness goals and overall quality of life

• Movement in all three plans of motion - front to back (Sagittal Plane), side to side (Frontal Plane) and in rotation (Transverse Plane) are essential and can be utilized to enhance any fitness, rehabilitation or performance goal

• 3-Dimensional strength training can improve your client’s overall strength, posture, balance, flexibility, stability, and coordination, leading to efficiency in movement, both in and out of the gym

• Clients today have very specific fitness needs including medical, cosmetic, performance and general fitness

• More than ever, trainers must identify the core goals and needs of these clients and design a program that improves and enhances movement and overall function

Why Functional, Integrated Training?• Everyday function is integrated and

multidimensional, not isolated

• Traditional exercises have focused on training isolated regions of the body, often utilizing single, fixed planes of motion

• Traditional training often focuses on Sagittal plane training only

Chest Press Shoulder Press

Row Lat Pull Down

Leg Extension Leg Press

Leg Curl Bicep Curl

Why Functional, Integrated Training?

• Functional, integrated strength training programs enhance:– Total body strength– Postural strength and endurance– Asymmetrical strength– Overall power and force production– Dynamic flexibility– Balance– Coordination– Reduction of neurological, connective

tissue and musculotendinous fatigue– Strength which enhances everyday

activities– Functional core development, which

leads to all specific goals

Your members are ready!• Consumers have been shown the facts

• Functional integrated training has permeated mainstream media

• Your training staff is ready they may just lack the tools

The HUMANSPORT™ Solution

• Features a “user defined” strength training experience…the machine follows the motion of the user

• Requires little or no user adjustments• Accommodates all user sizes & fitness goals• Can be used slowly for Senior fitness and rehabilitation• Can be used quickly and powerfully for athletic performance training

Why Cable Based Training for Weight Loss?

Greater Variety of Functional Movements

• Not dependent on direction of gravity• Easy to change center of gravity• Easy to switch movements

Fits All Users• Easy to accommodate restricted

movement patterns

Safety• No spotter necessary



• HumanSport is the only Dual Functional Training equipment featuring two intuitive training stations combined into one machine. Often Functional Training tools lack simplicity that new and intermediate members require to realize the benefits of cable based training

• HumanSport is designed to allow resistance training movements in the seated isolated position, seated unstable position and standing position for unlimited training options. Often, competitive products do not provide the cable travel necessary to allow for unstable or standing movement

• HumanSport features two weight stacks on each machine which means two users can occupy one machine for several exercises. Competitive products often have a single unit with a single stack - limiting utilization to one participant and requiring much more space for the same variety of exercises


HumanSport is the most aesthetically pleasing and approachable functional training product on the market today

•Design combines the strength of steel, the softness of fabric and the warmth of

natural wood or the urban feel of the black and grey•Each unit features intuitive easy to understand instructional placards•Low profile weight stack tower is inviting vs. intimidating

The HumanSport Dual Functional Training technology combines 12 intuitive machines into 6 space efficient cost effective stations

•Maximum training options in a space efficient design – 50% less space than required by the competition•Total functional training solution at significantly lower price point than competitive products

Cable Based Training: Key Phrases

• Key phrases to use when describing or training members on HumanSport to demonstrate and explain the benefits

• “Life happens in 3DLife happens in 3D – all movements in day to day life including home, work, and sports activities happen in three planes of motion, forward and back, side to side and in rotation and your training program must include a 3D approach”

• “Isolated single plane strength training is an important component to any fitness program especially for aesthetics and hypertrophy goals – but everyone benefits from functional integrated trainingintegrated training by enhancing their core strength, total body power and strength, balance, coordination and enhanced aerobic capacity”

• “Cable-based functional training is the ideal tool for achieving almost any achieving almost any goalgoal. This tool allows for isolation training, stabilization core training and dynamic movement - total body training.

• “Cable-based functional training can be used for body building, rehabilitation, sports performance, weight loss and specialty programs. It can bridge the bridge the gapgap between traditional strength training and cardiovascular training to achieve any desired goal”

The HUMANSPORT™ Science

Why Integrated Circuit Training for Weight Loss?

1. More muscle tissue involvement Integrated circuit training allows for greater involvement of stabilizer muscles for all

joints involved in an exercise. As exercises progress from base strength movements with maximum external support to core stability and dynamic movements with little to no external support, a much higher number of stabilizers must be involved. This results in greater muscle tissue involvement, which means greater caloric expenditure.

2. Low rest interval Integrated circuit training places emphasis on different muscles from set to set,

allowing moderate to full recovery of those muscles before the circuit repeats. When this is combined with a low rest interval, higher heart rates are achieved consistently through the circuit, even during the rest period. This can result in a positive cardiovascular effect.

3. High intensity

High training loads will result in more force production from a greater number of muscle motor units. More motor units activated means more calories burned during the workout.

The use of high training loads can also create an “after burn” effect, also known as EPOC (Excess Post-exercise Oxygen Consumption). This results in more calories burned after the workout.

4. Movement based Integrated circuit training exercises are based on natural human movement. It mimics

the type of movements that we perform on a regular basis in a resisted environment. Movement based training teaches the body how to move more effectively. This results in greater carry over to every day activity as well as decreasing risk for injury.


The HumanSport™ Solution

5. Stable, Unstable, and Dynamic

Exercises performed on seat + back pad = maximum stability Exercises performed on seat without back pad = unstable environment with

higher core involvement Exercises performed off seat without back pad = dynamic environment with

maximum muscular involvement

6. Fits and challenges all body types

Male, Female, Tall, Short, Big, Small, and everyone in between

7. Easy to Use = Easy to Teach Intuitive cable pulley placement and handles, makes it easy to understand how

to perform basic exercises with very little instruction


The HUMANSPORT™ Programs

Program Details

Exercises

Shoulder Chest

Shoulder

• Multiple shoulder pressing motions including frontal plane press, sagittal plane press and rotational press

• Seated stable, seated unstable and standing positions can be utilized

• Bi-lateral or Uni-lateral use

• Seat adjustment accommodates pre-stretch for users of different heights

Shoulder Chest

Chest

• Multiple chest pressing motions including horizontal press, Incline and decline press, chest fly and rotational press


• Primary or secondary D-Ring selection setting for more or less pre-stretch


• Seat adjustment accommodates users of different heights

Lat PulleyLat

• Multiple pulling motions including frontal plane pull, rotational pull and unilateral pull



• Knee pad adjustment stabilizes users lifting heavy loads

Lat PulleyPulley / Row

• Multiple pulling and rowing motions including sagittal plane pull, rotational pull and unilateral pull




Pull Lift

High Pulley

• Numerous high pulley motions including pulling and press downs, core rotation, assisted squatting and lunging

• High pulling and rotational movements can be combined with stepping and lunging to incorporate total body 3-Demensional movements


• Exercises can be performed on or off the platform

Pull Lift

Lift

• Numerous lower body movements including squats, lunges, dead lifts, calf raises

• Numerous upper body motions including biceps curls, shrugs, rows and presses

• Low pulling and rotational movements can be combined with stepping and lunging to incorporate total body 3-D motions


• Exercises can be performed on or off the platform

Arm Crunch

Arm Curl

• Multiple curling motions pronated, supinated and hammer curls




Arm CrunchAbdominal Crunch • Multiple abdominal motions including

a basic crunch, oblique crunch and core rotation

• Seated, seated rotation and standing positions can be utilized

• Abdominal crunch straps can be used for overhead triceps extension



Total DeltsMid PulleyDeltoid

• Numerous mid pulley shoulder options including row rear deltoids, straight arm shoulder flexion, internal and external shoulder rotation

• Seated supported, seated unstable and standing positions can be utilized



Total Delts

Low PulleyDeltoid

• Numerous low pulley shoulder options including sagittal and frontal plane lateral raises, front raises and shoulder flexion

• Seated supported, seated unstable and standing positions can be utilized



Total LegsLegs Anterior

• Multiple lower extremity training including hip stabilization and flexion, knee extension and resisted dorsi flexion of the ankle

• Single leg motions can be combined performed with high, moderate or no outside stabilization to facilitate balance and core training

• Unique foot harness accommodates users of all sizes

• Raised platform and stabilization handles provide ideal positioning for hip, knee and ankle exercises

Total LegsLegsPosterior

• Multiple lower extremity training including hip stabilization and hip extension, knee flexion and knee extension

• Single leg motions can be combined and performed with high, moderate or no outside stabilization to facilitate balance and core training

• Unique foot harness allows user to turin the body sideways and perform hip abduction and adduction

• Raised platform and stabilization handles provide ideal positioning for hip, knee and ankle exercises

HumanSport™ Training Paradigm

HumanSport™ Base Strength TrainingStrengthens individual muscle groups withoutside stabilization

HumanSport™ Core Stabilization Training Integrates core stabilization and introduces multi-planer, rotational movement

HumanSport™ Dynamic Movement TrainingTotal body integration developing overall strength, balance and coordination

HumanSport Base Strength Training

• Simple and safe starting point for all users

• Isolated and supported movement targeting a specific body segment

• Basic, single plane and familiar easy to achieve movements

• Utilization of outside support (pads) to assist with balance and stabilization

• Requires minimal aerobic demand

HumanSport Core Stabilization Training

• Basic movements incorporating core stabilization (no use of support pads)

• Stabilization requirements in flexion, extension and rotation

• Integration of core stabilization for enhanced safety and overall strength

• Reduction of risk for back injuries related to weak core strength

• Requires moderate aerobic demand

HumanSport Dynamic Movement Training

• Focused total body training emphasizing specific motions

• Ground-based training with little or no outside support

• Enhanced strength, balance and coordination

• Overall improvement in all activities of daily living

• Requires an increased level of aerobic demand with high aerobic benefits

Weight and Phase Progression • The weight should be

challenging with repetitions, tempo and training phase determined by clients’ specific goals

• Weight, repetitions and tempo should be manipulated using good body alignment and mechanics as the benchmark for progression

• Progression is dictated by the ability to perform each exercise with proper form and body alignment – as shown statically

Hips, knees, ankles and feet in alignment

Chest high with abdominals drawn slightly

Head over shoulders with chin and neck in alignment

Competitive Overview

Life FitnessTechnogym FreeMotion Fitness

•Space Constraints

•Cost prohibitive

•Not intuitive

•Advance progressions

•Limited Options

•Limited cable travel – no progression

•12 machines need to match HS circuit

•Twice as much space needed to match HS stations

•Significant Cost

HumanSport Program Opportunities

• Sessions Format– Individual– Semi-Private (2)– Small Group (2 to 6)– Circuit training (12 or more)

• Sessions Packaging– Individual New Member

Orientations (1 to 3 sessions)

– Session Packages (6,12,24,48 sessions)

– Progressive Time Based (4,6,8,12 week)

• Sample Programs– Fit For Life– Active Adult Fitness– Athletic Performance– Core Training– Lower Body Sculpting– Pilates based Cable

Training– 30 Minute Total Body

Circuit– Teen Fitness– Heart Rate Based

Integrated Training Circuit

The HUMANSPORT™ Layouts

HumanSport Layout

39m

20m

18.5m

18.5m

HumanSport™ Circuit Idea

Start

HumanSport ConfigurationFor Limited Floor Space

(22 Square Meters)

20.11m

11m

Education, Programming & Marketing Overview

Education

Online Now•HumanSport Orientation

• With online quiz

•Active Adult Program

•With online quiz

Coming Soon!•Teen Fitness Program

•Sports Performance

•Exercise Video Library

PT on the Net Registration

• Send your staff to the site 15 to 20 days before HumanSport arrives in the facility

• Have them complete the program, take the 10 question exam and forward their results to you

• Fitness trainers love to teach and they love to demonstrate new products and enhance their credibility

• Getting your staff excited and empowering them with expertise = increased orientations and increased PT sales

HumanSport™ Staff Orientation

Structure–www.ptonthenet.com Pre-Orientation – 90 day access to club employees–90 minute presentation (Power point projector required)–90 minute hands-on experience (HS Ball required)

•Online pre-orientation prior to installation•Done within the first week of installation

4 hour day (no REPS)•Master Trainer presents•No practical assessment•Could be run annually depending on staff turnover

Booking per group of 12 staff

Make An Impact With Staff!

Create staff excitement with online training

• Fitness Staff– Building expertise in advance– Identify and launch new member

programs• Sales Team

– Differentiate your faculty on tours– Tie potential member goals to

HumanSport solutions • Front Desk Staff

– Generate the “coming soon buzz”

Coming Soon: Star Trac eLearning site

• Secured eLearning solution for your staff

• Fitness Staff– Product knowledge

– Library of Exercise Videos

– Training program database

• Sales Team– “How to sell HS” Material

– Star Trac full product suite deep knowledge

• Front Desk Staff– Generate the Demand thanks to

marketing collateral

– branding

Satisfy All Your Members and Help Them Achieve Any Goal

• HumanSport adapts easily and provides training opportunities for:– General Fitness– Senior Fitness– Teen Fitness– Weight Loss Programs and Circuit Training– Sports Performance Training– Sports Specific programs (football, tennis, golf, …)– Injury Rehabilitation– Inclusive Fitness options

The HUMANSPORT™ Return On Investment


• One of the fastest growing segments in Personal training is small group (2 to 6) goal based training packages.

• Programs are typically 6 to 8 weeks in length and are offered on a weekly scheduled format.

• Programs are goals based and results focused targeting specific member groups.

• Cost per client is roughly 1/3 of 1 on 1 PT but instructor pay and facility profit goes up.

• HumanSport Weight Loss Circuit

• HumanSport Sports Performance Training

• HumanSport Active Adult Fitness

• HumanSport Teen Fitness Circuit

• HumanSport Total Body Express Workout

• HumanSport Intense Abs Workout

• HumanSport Glutes and Thighs Workout

• HumanSport Women With Weights

• HumanSport Tennis

• HumanSport Football

• HumanSport Golf

Club Programming

•Revenue generating opportunities

•Can be used as reward/incentives for

staff team to earn more.

•Club circuit programs available:

•Weight Control

•Base / Core / Dynamic

•Teen Fitness


•Active Adults


•Sports Performance


On site training per program available (max 12 staff)

Program Overview

Business Model• 3 different program offerings, Beginner, Intermediate, and

Advanced.• 1-2 trainers, trainers receive normal 1 on 1 session or group

exercise pay rate• Class size is 4-16 participants

Outline Program• Day 1: Workout 1• Day 2: Workout 2• Day 3: Workout 1• Day 4: Workout 2

Progression• Beginner (Base) > Intermediate (Stability + Dynamic) >

Advanced Dynamic

Fee for Program • 1/3 price of private training x 24• Example: $25/session, $600/program

Profit to Facility • Up to 10 times private training profit per session


HumanSport™ Weight Control Program

HumanSport™ Bespoke Programming

•4 hour day

•Master Trainer works with club management & trainers

•Bespoke Club Program workshop available to assist in writing a training program to suit the club or group

HumanSport™ Program Suggestions

New member Senior Fitness LaunchGroup format up to 12 participants3 times per week1st time FREE to all new Senior members – Included with new membership

12 Week Senior Fitness Circuit ProgramGroup format up to 12 participants3 times per week$ per package

12 Week Semi Private Training2 to 5 participants3 times per week$$ per package

12 Week Individualized Private trainingOne on one3 times per week$$$ per package

HUMANSPORT™ Facility Binder

HumanSport™ Specialist

•8 hour day certification (ICREPS pending)

•Master Trainer presents

•Written & Practical assessment

•Could be run annually depending on staff turnover

•Could be offered as staff reward/incentive

HumanSport™ Marketing!

• Marketing Kit– Coming Soon

Posters and signs

– Sample Exercise Poster

– Promotional giveaways

– Marketing templates

The HUMANSPORT™ regresso em

investimento

Club Owner Benefits of Weight Loss Programming

• Personal Training Revenue 1/3 the price of personal training is average price to charge for a group weight loss program.

Average class sizes range from 2-6 participants. With a HumanSport circuit, a single personal trainer can comfortably train 8-16 participants at once, generating up to 5 times more revenue per hour than a private 1 on 1 training session.

• Member LoyaltyAffordable prices, measurable results, increased motivation in a peer environment, and overall satisfaction leads to greater consistency and gym loyalty. Most participants of a small training group typically continue to sign up for more small group training packages

• Marketable Success StoriesSuccessful, satisfied, and motivated participants can be a club’s most valuable marketing tool. As walking billboards, their own success advertises the group class value better than any advertisement. Satisfied participants want to get others involved. Word of mouth marketing is a wonderful side effect of satisfied clients. A club can quickly collect a large number of success stories and testimonials with weight loss programming.

The HUMANSPORT™ regresso em

investimento

Motivation for everyone

• Trainers show their talents

• Trainers are using club circuit programs

• Trainers create new programs

• Members receive best personalised advice

• Members have positive changes in training

• Members reach their goals. Physically and

mentally.


Program Overview

Example: Programming Revenue

• 21K to 103K / 12 Months• 43K to 206K / 24 Months

Number of Participants

Price Per Participant

Gross Revenue

Suggested Program Trainer Fee

Net Income Per 6 Week Program

Annual Net Income 12 x 6 week programs per year

4 $600 $2,400 $960 $1,800 $21,600

8 $600 $4,800 $960 $3,840 $46080

12 $600 $7,200 $960 $6,240 $74,880

16 $600 $9,600 $960 $8,640 $103,680


Perguntas?

Obrigado!

Tom DievartInternational Market Manager

[email protected]

Travel

Humansport Overview Brazil 2009