Facebook in BrazilBy: Joao Mattos

Facebook Largest social network in the world

Founded 2004

+1,200 employees

More than 400 million active users

About 70% are from outside the USA

70 translations

Brazil 5th Largest country in the world (#1 in LA)

5th Internet users: 198,739,269

5th Language spoken online: Portuguese

Facebook’s Challenges and

GoalsShare and Connect

Dominate

Overcome Orkut in Brazil

Generate income

Gain more popularity in Brazil among business

Find partners

Right track

Facebook in BrazilNumber of users on Facebook in Brazil: 4 093 080

Male users on Facebook in Brazil: 1 921 820

Female users on Facebook in Brazil: 2 174 720

Online penetration in Brazil: 6.06 %

How to improveWhat Brazilians love? - Find culture elements

Brazilian news

Teach

Reach businesses

Reach TV Media

Internet Sites

MeasureNumbers

Increase of Language translation

Possible migration from Orkut to Facebook