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Alex Lam, from a full-service digital agency called Integricity (www.integricity.com), presents a general overview of several tools that can be used to further enhance brands, service and product offerings.He starts with an interesting look at the current statistics of the digital landscape to illustrate how important the digital component is in businesses. Aside from touching on social media buzztopics like Facebook and Twitter, Alex explains how SEO, online payment, e-newsletters, video and flash games can be used.Speaking duration: 30 minutesAudience: SMEsHost: DiGi TelecommunicationsDate: 23 Sept 2010
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interactive tools + toysto engage your audience
alex lam
alex lamaka TheBackpackr
Adventure / travel junkie
Integricity GroupDIGITAL | TECHNOLOGY | VISUALS
then now
then now
then now
the digital era
the digital era
quick stats
video
internet statistics: 2008
average attention span
12minutes
5
today
connect with people
where are the people?
For the first time, video audience exceeds email audience!
!"#$%&'()*&+,&-()&./*&0
shift of internet use
one-waycommunication
IS OVER
golden question
should we get started on twitter or facebook?
flash games in facebook
idiot box evolution
online video
streaming video
online payment
online payment
email newsletters
email newsletters
email newsletters
email newsletters
email newsletters
email newsletters
Build it and they will come!
SEO
consolidateand
strategise
THE MESSAGE
alex lam@TheBackpackr
www.integricity.comwww.thebackpackr.com
alex.lam@integricity.com
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