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Business Model Generation: Customer Empathy Map
Business Model Generation Meetup Cambridge, MA August 7, 2012
@bennettsikes
@bitfaker @briangladstein
the customer empathy map
• Build a persona for each segment
• Use that persona to provide value
• Build a relationship with your customer
now it gets fun
• Pick a company • Use multiple segments if group too large • Fill out a customer empathy map
• When you are done… the real challenge…
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