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We take a look at what planning for Yammer success really entails, and the importance of a social maturity assessment, community use case planning and a communication plan. We also discuss the value of a Yammer pilot, or SharePoint social on premises where appropriate
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Driving Employee Engagement With Yammer and Enterprise Social
Rich Wood
Perficient is a leading information technology consulting firm serving clients
throughout North America.
We help clients implement business-driven technology solutions that integrate
business processes, improve worker productivity, increase customer loyalty and create
a more agile enterprise to better respond to new business opportunities.
About Perficient
• Founded in 1997• Public, NASDAQ: PRFT• 2012 revenue of $327 million• Major market locations throughout North America
• Atlanta, Austin, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, New York, Northern California, Philadelphia, Southern California, St. Louis, Toronto, and Washington, D.C.
• Global delivery centers in China, Europe and India• ~2,000 colleagues• Dedicated solution practices• ~85% repeat business rate • Alliance partnerships with major technology vendors• Multiple vendor/industry technology and growth awards
Perficient Profile
Business Solutions• Business Intelligence• Business Process Management• Customer Experience and CRM• Enterprise Performance Management• Enterprise Resource Planning• Experience Design (XD)• Management Consulting
Technology Solutions• Business Integration/SOA• Cloud Services• Commerce• Content Management• Custom Application Development• Education• Information Management• Mobile Platforms• Platform Integration• Portal & Social
Our Solutions Expertise
Our Microsoft Practice
Rich Wood, Director of Web & Social Collaboration Practice at Perficient
Rich is a member of Microsoft’s Partner Advisory Board for SharePoint and a keen advocate for and frequent speaker/writer on information architecture, social business, user experience and web content management. Rich currently focuses on these topics across the SharePoint, Yammer and Sitecore platforms.
Our Speaker
Agenda: Engaging Employees with #ESN
• A Quick Overview – Definitions and Context• User Engagement/Adoption: What is it?• How we do it:
–Get In–Get Engaged–Get Advanced
Definitions and Context
• Enterprise Social Network (#ESN)• Yammer• User Adoption & Engagement
Enterprise Social Networks (#ESN)
Yammer
Yammer is a cloud-based service for enterprise social.
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”
Yammer
Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
Yammer breaks down communication silos.
Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
Yammer breaks down communication silos.
Yammer is disruptive (and that’s good).
Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
Yammer breaks down communication silos.
Yammer is disruptive (and that’s good).
Yammer is fun, but more importantly, it drives value.
Yammer
Yammer is a cloud-based service for enterprise social.
Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”
Yammer is Microsoft’s direction for #ESN.
Yammer breaks down communication silos.
Yammer is disruptive (and that’s good).
Yammer is fun, but more importantly, it drives value.
Yammer pricing is really, really good right now.
Mobile Accessibility
Yammer is accessible across device platforms through free, native applications on Windows, Windows Phone, iOS, and Android.
USER ADOPTION & ENGAGEMENT
User Adoption: What is it?
• We hear the term a lot, but…
User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
• People using a tool to get their jobs done
User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
• People using a tool to get their jobs done• Example: Email is 100% adopted by users
User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
• People using a tool to get their jobs done• Example: Email is 100% adopted by users• SharePoint: There in some orgs, not in others
User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
• People using a tool to get their jobs done• Example: Email is 100% adopted by users• SharePoint: There in some orgs, not in others• And now you want me to do what…?!
OrganicAdoption
OrganizationalMandate
Credit: http://www.discoversharepoint.com
Organic Adoption
Will only succeed with IT support
Will only succeed with people buy in
OrganizationalMandate
Credit: http://www.discoversharepoint.com
45%Organic
AdoptionWill only succeed with IT support 52%
OrganizationalMandateWill only succeed with people buy in
Credit: http://www.discoversharepoint.com
45%Organic
AdoptionWill only succeed with IT support 52%
OrganizationalMandateWill only succeed with people buy in
‘Learning from Coworkers’ is among the most common (35%) & most effective learning methods (40% are Rating it as ‘Very Helpful’).
Training is Vital for Increasing Adoption But is
Very Rare – Only 21% Are Trained Today.
Credit: http://www.discoversharepoint.com
The Adoption Formula
User Adoption Variables
SharePoint drop
adoption
FocusPick up specific business problems to solve. Grow it from here.Don’t go “all in”
ExcitementInvolve Corporate Communications.
EducationProvide resources that matter.Tailor your language for users.
EngagementBring IT & End Users together,Identify future projects to implement,Make SharePoint open . . . but provide a safety net,Give a voice to the users and identify sponsors.
2
14
3PlanDefine your vision.0
time
Credit: http://www.discoversharepoint.com
Looks A Lot Like…
• Focused
• Systematic
• Proven
• Iterative
Focused
Systematic
Proven
Iterative
Yammer: The Social Journey
Credit: http://success.yammer.com
Adoption & Engagement Resources
• http://office.microsoft.com/en-us/sharepoint/• http://www.discoversharepoint.com • http://success.yammer.com
GET IN
#ESN: First Impressions Matter
Getting into enterprise social the old fashioned way:
– Using SharePoint– A little clumsy, even for experienced users– Not bad, just not an easy path to social
Introducing Users is the First Step
Introducing Users is the First StepSharePoint traditionally hasn’t been easy. 2013 Didn’t exactly change that for people.
Introducing Users is the First StepSharePoint traditionally hasn’t been easy. 2013 Didn’t exactly change that for people.
Introducing Users is the First StepSharePoint traditionally hasn’t been easy. 2013 Didn’t exactly change that for people.
Introducing Users is the First StepSharePoint traditionally hasn’t been easy. 2013 Didn’t exactly change that for people.
Introducing Users is the First StepSharePoint traditionally hasn’t been easy. 2013 Didn’t exactly change that for people.
Another Way In: Yammer and Office
+
Familiarity = Usability
Groups
Global Nav
SuggestionsNewsfeed
Search
Notifications
Post updates
Familiarity = Usability
Familiarity = Usability
Groups
Global Nav
Suggestions
Newsfeed
Search
Notifications
Post updates
How About Office? Everyone Uses That.
How About Office? Everyone Uses That.
And Once You’re In, Just Go Backstage.
MetadataSave to SharePoint
Security
SocialVersioning
Harnessing That Disruption
People can and will get to SharePoint this way.
But who are these early adopters?• Group creators?• Bold, fearless collaborators?• Pathologically oversharing extroverts?
These are your CHAMPIONS. And you should be using them.
GET ENGAGED
Planning
Planning is key – Our secret sauce
45%
top down
everyone else
Plan: Cloud Infrastructure
• Directory Sync for Profiles / Identity• Internal, External? Admins and Governance• What about SharePoint?
–Online–On-premise
• Pilot with key user groups–We suggest at least 250 users for a good sampling–It will grow organically–Which groups? Funny you should ask
Plan: Social Strategy Workshop
• Identify your stakeholders• Identify your key communities• Then ask two key questions:
–What’s in it for the team? –What’s in it for me?
• Identify quick wins and advanced use cases
Excitement
• Involve corporate communications• Utilize email templates from Yammer Success (or
bring your own – we do)• Create a communication plan• Identify audiences, channels and schedules
Communication Plan
• Answer key questions – for audiences – on a schedule
Communication Plan
• Answer key questions – for audiences – on a schedule
GET ADVANCED
Focus
• These are your advanced use cases• Integrations – should be high value to a specific
community–Sales and CRM–HR: Hiring and job applications–Et cetera
• Start small, grow big. No big bangs!
• Training materials still matter – remember– Only 21% are Trained– 35% love learning from coworkers
• Focus on those early adopters (Champions!)
• Provide materials on call for the masses• http://discoversharepoint.com• http://success.yammer.com• https://about.yammer.com/moments/
Focus
Engagement
• Bring IT & End Users together–Communities and groups–Steering team
• Steering and the strategic roadmap• Keep #ESN open . . . but provide that safety net of
education and guided use cases
Follow us on Twitter@Perficient_MSFT@richOthewood
Win an Xbox OnePerficient.com/SharePointXbox
Our Microsoft blogblogs.perficient.com/microsoft
On DemandWebinarPerficient & Forrester on CIO & CMO Convergence: Microsoft for Cloud, Social & Mobile ESNsbit.ly/1cVMoir
Webinar1/29/14Power BI for Office 365: Using SharePoint to Deliver Self-Service BIbit.ly/1hvK3Mi
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