COMMUNITY BUILDING

“A group

of

people

living

in the same place

or

having

a particular

characteristic

in common“

(Oxford Dictionary, 2013)

Real‐Time

Personal Interaction

Democratization Co‐Creation

of

Value

Loss of

Control?

Strategic Agenda

Social

Enterprise

User‐Generated

ContentLoyalty Advocacy Virality

Brand‐Building

Personal Interaction

Customer Service „Shitstorm“

Participation

ROI & Monetization?

Facebook

Strategy

twitter Social

Media Monitoring Social

Newsroom

COMMUNITY BUILDING

SPEAKERSThe Verdens Gang story

Espen Egil Hansen, Executive Editor, Verdens Gang, Norway

Relevant, real‐time mobile video

news

publishing

John Paton, CEO, Digital First Media, USA (supported

by

Tout)

How

Hürriyet built

the largest

blogger

network

in Europe

Haymi

Behar, Head of

Online Marketing Solutions, Hürriyet, Turkey (supported

by

Boomads)

Interation

in print

Iwan Itterman, Publisher, Warum Verlag GmbH, Germany

Community building

Kai‐Uwe Heinrich, Photo

Manager, Der Tagesspiegel, Germany (supported

by

Scoopshot)

Thanks for your attention!

Benjamin Ruschin, MSc

• ruschin@viennadigital.com

• +43 676 787 2446• www.doodle.com/benruschin

• www.viennadigital.com

08.10.2013 © VIENNA DIGITAL 5