The Geolocation Landscape

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  1. 1. Geo-LocationTechnology LandscapeShoaib Burq and Kashif Rasulhttp://spacialdb.comhttp://bit.ly/geolocation-feedback
  2. 2. About usKashif Rasul (CTO http://spacialdb.com) Doctorate in Maths. from FU Berlin Background HPC and Scientic Viz. http://hpc.nomad-labs.com twitter: krasul
  3. 3. About usShoaib Burq (CEO http://spacialdb.com) Geomatics and Computer sciences Australian Government http://geospatial.nomad-labs.com twitter: sabman
  4. 4. GeoWeb
  5. 5. Tech. stack that enablesthis Hardware Software Web2.0
  6. 6. This talk Software stack for developers Attributes of Hardware positioning tech. Dene market sectors Dene LBS value chain Discuss positioning tech. in this value chain Talk about future trends & innovations
  7. 7. Software: GeoStack
  8. 8. Software: GeoStack Core OS layer: prefer real time OS Low level libs: networking/routingprotocols SDK for device
  9. 9. GeoStack: Base Libs Reading geo data: GDAL Spatial queries: GEOS Map projections: Proj4 Rendering: Mapnik
  10. 10. GeoStack: DB SQL: from Oracle, Postgis, MySQL, etc. NoSQL DB: MongoDB and geo-couchdb Hosted: SpacialDB
  11. 11. GeoStack: Server Web frameworks: Georuby, GeoDjango,... Desktop apps: QGIS, GRASS,... Analysis frameworks: R-Stats, ESRIArcEngine Application Servers: Geoserver, Mapserver
  12. 12. Attributes of Location Technologies
  13. 13. Coverage
  14. 14. Accuracy
  15. 15. Speed
  16. 16. Reliability
  17. 17. Power
  18. 18. Cost
  19. 19. Privacy http://www.ickr.com/photos/dalantech/2349477313/
  20. 20. Market Sectors Consumer mobile and LBS Telematics Outdoor activities Government and NGOs
  21. 21. Ptolemus Consulting Group
  22. 22. Market PenetrationTotal mobile device sales 2010 by Gartner Feature PhonesSmartphones 19%81%
  23. 23. US Smartphone Penetration & Projections90%72%54%36%18%The Nielsen Company0%2008 Q2 2008 Q3 2009 Q1 2009 Q3 2010 Q1 2010 Q3 2011 Q1 2011 Q3Feature Phone Smart Phone
  24. 24. Sub Sectors
  25. 25. Shopping Coverage :-( Accuracy :-( Speed :-| Reliability :-| Power :-)
  26. 26. Social networks and gaming Coverage :-) Privacy :-(
  27. 27. Advertisement Coverage :-( Accuracy :-| Privacy :-(
  28. 28. Indoor Coverage :-( Accuracy :-( Speed :-) Reliability :-( Power :-( Cost :-(
  29. 29. Summary of LBS Coverage: is still wanting due to the indoornature of mobile device applications? Accuracy is not perfect either... Speed similarly lacking for some subsectors Reliability: not being used enough forconcern yet small % of markets Power: Battery life still an issue, and needsfurther innovations
  30. 30. Telematics Industry
  31. 31. Rest of this talk Telematics value chain/proposition Technology Stack List Telematics sub-sectors Maturity of sub-sector Current limitations Broader trends Potential innovations re. positioning
  32. 32. Technology Stack Core Device/OEM Communication Service provision Software Application & Content Web
  33. 33. Telematics TechnologyStack Core Location Enablers Operating Systems Geospatial content providers
  34. 34. Telematics Value ChainTelematicsContentComm.ServiceCarProvidersInfrastructureConsumer ProvidersMakers(CP)(TSP)
  35. 35. Value Proposition Consumers - Safety & Security, - Time Savings - Increased Productive - Entertainment
  36. 36. Value Proposition Fleet provider - Optimisation of assets
  37. 37. Value Proposition Car makers - Additional data from vehicles - Increased vehicle sales
  38. 38. Value Proposition Government - Infrastructure planning & management - Revenue
  39. 39. GeoData Providers
  40. 40. Floating Vehicle Data
  41. 41. Data SourceAnalysisDistribution Algorithms for: Car companies SMSPositioning via: - Real-Time Trafc- GPSMobile navigation Web- Cellular - Routing- Sensor/E-Tags - Logistics Support OEM3G - Tracking Services Re-route to avoid congestion
  42. 42. Telematics Sub-Sectors In-car Infotainment Intelligent Vehicle Safety Commercial Vehicle Telematics Risk Management
  43. 43. In-Car Infotainment
  44. 44. In-Car Infotainment TV Radio Internet LBS Navigation Social Network
  45. 45. The Connected Car BMW connected drive Mini connected Fords Sync API for developers
  46. 46. Expected Trend Single device e.g. Android, iOS Opening of API to developers Network connectivity in increasing Real-Time
  47. 47. Expected Trend ... 3G & 4G coverage on rise Integration with home/back-ofce systems Information products mixing UGC, socialnetworking
  48. 48. Expected Trend Richer geospatial data 3D data Photogrammetry Intermap
  49. 49. Intelligent Vehicle Safety (IVS)
  50. 50. Expected Trend Automatic emergency notication Reporting accident location E112 location integration
  51. 51. Commercial Vehicle Telematics (CVT)
  52. 52. Expected Trend Integration of sensors (smart containers) Improve in-transit visibly esp. multi-modal Solutions for high value cargo(environmental sensors, RFIDs) Real-Time routing of cargo Electronic Data Interchange
  53. 53. Risk Management
  54. 54. Expected Trend Usage based insurance Pay as you drive (PAYD) Real-Time driver data
  55. 55. Overall Future Trends
  56. 56. Enabling Technologies Next Generation Telematics Pattern(NGTP) Standardisation 4G mobile broad band network Open API for telematics sensors
  57. 57. Thank you checkout our workshop too http://georuby.comDr Kashif Rasul kashif@nomad-labs.com t: krasul Shoaib Burq shoaib@nomad-labs.com t: sabman