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Geolocation
June 21, 2011Sean Zinsmeister
A Brief Background…
Global Positioning System (GPS)
First made available for consumers on May 1, 2000
Geocaching
Using multi-billion dollar satellites to find tupperware in the woods
Car Navigator (GPSr)
Relies on internal map, not connected to internet (until recently)
iPhones
For the first time, you and your location can be connected to the internet, instead of relying on the unit’s internal maps
Contextual and Social
Value of Location
Hyper-Local
Foursquare.com
App
Brand Touch Points
Business Model
FREE
Subscription
Redemption
Problems?
Point of Sale (POS)
VS
Geolocation
June 21, 2011Sean Zinsmeister
