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Geolocation and News
Wayne MacPhail
Week Twelve
Geolocation - Overview
• What is geolocation?
• Geolocation ads and news
• Geolocation and social media
• Crowdsourcing
• Going mobile
• Threats/uses for news
• Privacy
What is Geolocation?
Targetting content based on IP address
Delivering content based on physical location
Inferring context based on physical location
Crowdsouring data based on physical location
Targetting content based on IP address
A
B
C
North
Geolocation by triangulation
Targetting content based on IP address
Targetting content based on IP address
Delivering content based on physical location
Delivering content based on physical location
Delivering content based on physical location
Delivering content based on physical location
Inferring context based on physical location
Inferring context based on physical location
Sharing Location
Sharing Location
Street View
Google Maps on iPhone
Around Me on iPhone
Now Playing on iPhone
Google Earth on iPhone
TimmyMe on iPhone
DASH GPS
Crowdsourcing Data
Ploughed?
YES
NO
Ploughed?
Crowdsourcing Data
News - Threats
• Restaurant reviews
• Movie listings
• Weather
• Hyperlocal coverage
• Classifieds
News - Opportunities
• Develop local mobile apps
• Crowdsource content
• Crowdsource data
• Rethink packaging and distribution
• Think location, location, location
Privacy
• Do you own your location? Or does your location own you?
• Who knows where you are?
• When do you share?
• Who do you trust?
Thoughts?