Geolocation & Tagging

Weeks 5 & 6

Geolocation (LBS)

A Location-Based Service (LBS) is an information or entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device

- Wikipedia

Mobile Social Networking

Over last five years…• The use of mobile devices has increased • WHILE .. The use of social networks has

simultaneously increased• Leads to a new kind of social networking –

Checking In.

Checking In

• Defined: using your mobile phone’s GPS device to check in to a location and let your contacts know where you are

• Originated: Brightkite founded in 2007. Allowed users to check in to a location via text or apps to see who is nearby and who has been there before

Before there was Foursquare…

Foursquare adds a new element…• In 2009 Foursquare entered the scene• Introduced new features that made checking

in more attractive to users:– Badges– Points– Mayorships– Tips

Next Step.. Deals & Offers

Business Partnerships

Tags & TaggingA tag is a keyword used to describe an article or website. Tags are often used in social bookmarking, social news and blog entries to help users search for relevant content.- About.com

Adding a (relevant) keyword or term associated with or assigned to a piece of information (like picture, article or video clip), thus describing the item and enabling keyword-based classification of information it is applied to.- Wikipedia

The Importance of Tagging• Helps users find your content• Ask yourself the words people

might use to search for your content

• Tags are searchable• Sites like del.icio.us provide

suggested tags

Social Tagging

Social Bookmarking Sites