Harness the InternetJohn Jantschwww.ducttapemarketing.com

Being found vs. hunting

Search and social media An optimized online presence Merge content with engagement

Being found vs. hunting

67% over 65 use search engines 80% of the 34-64 read online reviews. 90% said they would avoid a hotel with a bad review.

source: Nielsen/Netratings

Landscape of online marketing

Content optimization Engagement optimization Management optimization Collaboration

Content optimization

Blog Podcast Photos Videos Online PR Social profiles Local profiles

Content optimization

Blog and Podcast

Blog Easy to add content, search results WordPress.org

Podcast Interview influencers, journalist Skype, Libsyn, Audio editing

Why Blog Content Interaction Networking Community Search

Blogging in 3 steps1) Monitor – bloglines.com2) Comment3) Blog

Blogging software Wordpress.org Wordpress.com Typepad.com Blogger.com Tumblr Posterous

Blogging software• Wordpress.org• Wordpress.com• Typepad.com• Blogger.com

Blogging best practices Read blogs Post often Use keywords in titles Network Encourage community Link out

Podcasting Audio files iTunes syndication Content creation Journalist cred

Podcasting toolbox SkypeIn with Call Recorder Garage Band to edit Libsyn to host Casting Words for transcripts

Photos and Video

Photos Products, customers, staff Flickr, Picasso (tagged)

Videos Testimonials, success stories YouTube, Viddler, Vimeo (optimized)

Photos and Video

Photos and Video

Photos and Video

Online PR and Profiles

Online PR Announcements, News PitchEngine, PRWeb (social links)

Profiles Google profile, social profile, communities (brand optimized) GoogleMaps, LinkedIn, BX

RSS content creation

Read and research Repurpose Automate Create content Filter and aggregate

RSS

Tools•Google news

Tools•Google reader

Tools•Google calendar•Feedburner

Tools•del.icio.us•tagging•Feedburner

Engagement optimization

Social networks Widgets Syndication Customer content Community Monitoring Analytics

Engagement optimization

Social Networks

twitter search leads, discover, customer service Facebook Groups, Fan Pages LinkedIn Groups, staff, Questions

Twitter for Business

What is twitter?

Some basic stuff

Tweet Handle Follow Replies Retweet DM Avatar Hashtag

twitterimage.com

Why use it?Strategy – 1-to-1 or 1-to-many

Customer service Reputation management Event promotion/extension Product/service promo Network and partner Internal pipe - yammer

Who do I follow?Strategy – less is or more is

Twellow.com Mr tweet Twubble Just Tweet It search.twitter follow or no follow auto DM

Managing it allmore than 1 account - groups

tweetdeck Seesmic desktop Destroy twitter Nambu twitterberry tweetie

Misc tools

tweetpic twitturly tweetbeep tweetlater twiddeo

Questions

www.johnjantsch.com/TwitterforBusiness.pdf

Management optimization

setting up radars – Google Alerts integration – twitter tools 3rd party tools – seesmic desktop

Radars

Customer experience Brand mentions Competition Accuracy Media stalking

Radar types

Google alerts Search.twitter tweetbeep.com Boardtracker.com Backtype.com

Collaboration in the Digital Age

“No one can whistle a symphony. It takes a whole orchestra to play it.” - H.E. Luccock

Your network

prospects customers partners providers staff

Prospects - tools

rate and review - jskit public customer service – twitter comments – wordpress, disqus

Customers - tools

success stories – youtube, audioacrobat peer2peer panels – GoToMeeting, Glance.net advisory board – basecamp survey - surveygizmo

Partners - tools

workshop – Glance.net, GoToMeeting, CastingWords, Slideshare podcast – skype, libsyn, audacity blog network - wordpress

Providers - tools

project management – Central Desktop collaborative review - colaab file sharing – box.net, dropbox

Staff - tools

brainstorm - mindmeister operations manual – Central Desktop wiki email management – Email Center Pro communication – jott, meebo, Yammer

Collaboration toolbox

www.mindmeister.com/maps/show_public/12213323

Duct Tape Resourceswww.ducttapemarketing.com