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Small Business Social Media Workshop

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Small Business Social Media and Networking Workshop Presentation by Sanjay Dalal, Founder of oGoing, nation's leading social network for small business at the Orange County Asian Business Expo on November 7, 2012. Learn How to Plan, Set Goals, Create Social Media Strategy and Leverage Social Networks to Grow your Small Business.

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Page 1: Small Business Social Media Workshop

Small Business Social Network

Page 2: Small Business Social Media Workshop

Sanjay DalalFounder & CEO, oGoing

USA’s Leading Small Business Social Network

Enjoying Beautiful Orange County

Page 3: Small Business Social Media Workshop

Owner

Social MediaSocial Media for Small

BusinessHow to Grow My Business?

Profits

Customers

Page 4: Small Business Social Media Workshop

Owners, Does this Resonate?

Are you LOST in the Social Media Ocean?

Are Social Networks CHANGING too fast?

Do you have TIME and RESOURCES?

Show me the ROI and VALUE?

How do I get MORE customers?

Page 5: Small Business Social Media Workshop

SOCIAL MEDIA WHAT’S IN IT FOR ME?

Page 6: Small Business Social Media Workshop

To Social Or Not?

Page 7: Small Business Social Media Workshop

Small Business Social Media

Why GO on social networks?

Would customers CONNECT with us?

Would I GAIN value out of online engagement?

How would this IMPACT my business?

Page 8: Small Business Social Media Workshop

Small BusinessSocial Networks

90% : Small businesses are dedicating time to networking online

78% : Using social networks is just as important as networking in person

42% : 25% of new customers came through social-media sites

Source: Manta

Page 9: Small Business Social Media Workshop

Social Media Explosion!

Page 10: Small Business Social Media Workshop

Social Networks Explosion

Over 1 Billion Users Worldwide

Page 11: Small Business Social Media Workshop

Social Networks UsageAugust 2012, Adults usage:

66% Facebook

20% LinkedIn

16% Twitter

12% Pinterest

12% Instagram

5% Tumblr

Source: Pew Internet

Page 12: Small Business Social Media Workshop

Ogoing Inc. 949-288-6880 www.ogoing.com

Social Media is HOT

Social Networking EXPLODES:

22% of all time spent online in the US

Source: Nielsen

Page 13: Small Business Social Media Workshop

Ogoing Inc. 949-288-6880 www.ogoing.com

Social Networks Killing It

Page 14: Small Business Social Media Workshop

Ogoing Inc. 949-288-6880 www.ogoing.com

Who uses Social

Networking?

Everyone!!White, Black, Latino, Asians(more

women)

Page 15: Small Business Social Media Workshop

Following

Page 16: Small Business Social Media Workshop

Ogoing Inc. 949-288-6880 www.ogoing.com

Facebook on FIRE 1 Billion

If Facebook were a country: Third Largest in the world

Page 17: Small Business Social Media Workshop

Promotion

Page 18: Small Business Social Media Workshop

Ogoing Inc. 949-288-6880 www.ogoing.com

One Message BEFORE

Source: Presentation Advisors, in conjunction with M80

Page 19: Small Business Social Media Workshop

Ogoing Inc. 949-288-6880 www.ogoing.com

Message Travels Slowly

Source: Presentation Advisors, in conjunction with M80

Page 20: Small Business Social Media Workshop

Ogoing Inc. 949-288-6880 www.ogoing.com

ONE MESSAGE AFTER

Source: Presentation Advisors, in conjunction with M80

Page 21: Small Business Social Media Workshop

Ogoing Inc. 949-288-6880 www.ogoing.com

MESSAGE BLASTS OFF !

Source: Presentation Advisors, in conjunction with M80

Page 22: Small Business Social Media Workshop
Page 23: Small Business Social Media Workshop

Who Goes Where?Social Media Channel

Main Producer Main Consumer

Facebook

Brands, Big Business

Individuals

Twitter Celebrities, Brands, Politicians, Famous

Individuals

YouTube

Brands, Marketers Individuals + Business

LinkedIn

Professionals Professionals

Slideshare

Professionals + Biz Professionals

oGoing Small Business Small Business

Page 24: Small Business Social Media Workshop

Small Business Social Network

Page 25: Small Business Social Media Workshop

28 Million Small Businesses

Page 26: Small Business Social Media Workshop

What is oGoingAmazing Social Network for Small Business

Page 27: Small Business Social Media Workshop

What is oGoingAmazing Social Network for Small Business

Business Networking – Local Connections

Page 28: Small Business Social Media Workshop

What is oGoingAmazing Social Network for Small Business

Business Networking – Local Connections

Business Promotion – Social Media Marketing

Page 29: Small Business Social Media Workshop

What is oGoingAmazing Social Network for Small Business

Business Networking – Local Connections

Business Promotion – Social Media Marketing

Business Acceleration – New Customers

Grow Your Business on oGoing!

Page 30: Small Business Social Media Workshop

What is oGoingBusiness Networking – Local ConnectionsThousands of Local Owners

65 Small Business Categories

Post Business Needs

Post and Get Recommendations

Question: How many contacts can you make through local mixtures and events?

Page 31: Small Business Social Media Workshop
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What is oGoingBusiness Promotion – Social Media MarketingShare Latest Offers, Products, Services, Events

Connect oGoing with Facebook, Twitter, etc.

Grow your oGoing profile with photos and links

Engage with your Customers and Partners

Get SEO and Website Traffic Boost!!

Question: Can oGoing generate higher visibility?

Page 34: Small Business Social Media Workshop

Share what’s going on

Page 35: Small Business Social Media Workshop

What is oGoingBusiness Acceleration – New CustomersHow do I generate NEW SALES?

1. Beautiful Profile

2. Make Real Connections

3. Share Informative Updates

4. Engage with Customers

5. Build Trust and Credibility

Convert Trust into Sales

Page 36: Small Business Social Media Workshop
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Why Join oGoing?

Business Networking Business Promotion Business Acceleration

Boost Your Small Business

Page 40: Small Business Social Media Workshop

oGoing is FREE to Join

www.ogoing.com

Page 41: Small Business Social Media Workshop

Social Media Survey

Page 42: Small Business Social Media Workshop

Social Media Survey

Small Businesses Investing More in Social Media, But Juggling Resources

Time is the biggest issue!

Talk to oGoing To Help You!!

Vertical Response

Page 43: Small Business Social Media Workshop

Ogoing Inc. 949-288-6880 www.ogoing.com

HERE ARE SEVEN DO’S

Conversational Informative

Engaging Rewarding

Solving Frequent

Promoting (Your Customer)

Page 44: Small Business Social Media Workshop

Ogoing Inc. 949-288-6880 www.ogoing.com

HERE ARE FIVE DON’TS

No Hard Sell No Self Promotion

No Just Profile No Arrogance No Free (Time+Resources)

Page 45: Small Business Social Media Workshop

Ogoing Inc. 949-288-6880 www.ogoing.com

GROW YOUR BUSINESS

Set Your Goals Listen and Learn Build Your Channels Engage Your Audience Analyze, Reflect and Change Course Correct and Repeat

Not A One Shot Approach

Page 46: Small Business Social Media Workshop

Ogoing Inc. 949-288-6880 www.ogoing.com

GROW YOUR NET WORTH

BYGROWING YOUR NETWORK

“A journey of a thousand miles begins with a single step” - Lao-tzu, Chinese Philosopher

Page 47: Small Business Social Media Workshop

Contact Me

[email protected]

OGOING.COM/SANJAYDALAL

Find me on: Facebook, LinkedIn, Twitter and Google+

949-288-6880 (main) (weekdays)

949-910-0615 (mobile) (weekdays)