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Presented on November 7th, 2012 via Webinar to Verizon Small Business Participants. The full webinar can be found on Brighttalk on demand - here https://www.brighttalk.com/webcast/6255/55997
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FUN !
1. EVERYTHING HAS CHANGED
2. EVOLVE OR DIE3. STOP PUSHING,
START LISTENING
EVERYTHING HAS
CHANGED
5
6
7
Less than 20% of small & medium-
sized business websites have a
link to a Facebook page & fewer have links to Twitter and LinkedIn
– BIAL/KELSEY
Evolve or Die
57% want to receive a discount or promotion – Mashable
Globally, 46% of
those with online
access use social
media to help make
purchase decisions -
Nielson
12
STOP PUSHING START
LISTENING
1. EVERYTHING HAS CHANGED
2. EVOLVE OR DIE3. STOP PUSHING,
START LISTENING
87% of Facebook users like a brand
on Facebook – LAB42
53% of social media marketers don’t measure their success – Awareness Networks
The Average age of Facebook users is 40.5 years of age - PINGDOM
Facebook now has 1 billion
users who are “actively”
spending time with the site –
Mark Zuckerberg
Holy cow
1. COVER IMAGE2. TIMELINE 3. TACTICS
COVER IMAGE
TIMELINE
TACTICS
Outside Business Hours
Don’t overlook the weekend
Posts that end in a question
have 15% higher
engagement – Buddy Media
WhereWhen
WouldShould
How Who
What
Like Take
Submit
Post Comment
Tell Us
EventWinner
Offer
Twitter generates 200
Million tweets & 1.6 Billion
search queries per day
-YESMAIL
The average age of Twitter User is 37.3 years of age –
PINGDOM
Holy cow again.
Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets
(Source: Buddy Media)
Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags
1. WHY SHOULD YOU TWEET?
2. WHAT SHOULD YOU TWEET?
3. WHEN SHOULD YOU TWEET ?
WHY?
Twitter now has more than 500M accounts, with 141.8M in the US - SEMIOCAST
What?
S-p-e-l-l it out Add images
Add Links<100 characters
When ?
Short Should I Use?
8am- 7pm
1-5 Tweets per Day
IDEAS CONCEPTS
EMOTION
“You can’t stop the waves, but you can learn to surf.” Jon Kabat-Zinn
Accomplish the great taskby a series of small acts. - Tao De Ching
AMBIENT AWARENESS
AMBIENT AWARENESS
