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Using Computer Technology In Small Business

Information & The Small Information & The Small BusinessBusinessComputer’s Effect Computer’s Effect On Small BusinessOn Small BusinessE-Commerce & E-Commerce & Small BusinessSmall Business

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15-2McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

Basic Computer SoftwareBasic Computer Software

Word ProcessingWord Processing

E-MailE-Mail

AccountingAccounting

Inventory/Point-Of-SaleInventory/Point-Of-Sale

15-3McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

Examples Of SoftwareExamples Of Software

15-4McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

FreewareFreeware

Open OfficeGoogle Apps/DocsMS Accounting ExpressWord Press BlogGmailGmail

15-5McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

Other ToolsOther Tools

Constant ContactConstant ContactGoogle AnalyticsGoogle AnalyticsPaypal/Google CheckoutPaypal/Google CheckoutTop Ten ReviewsTop Ten ReviewsMyFax.comMyFax.comPayrollPayroll

15-6McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

ManagementManagementInformation SystemInformation System

InputInput

CollectCollect

RecordRecord

ProcessProcess

ReportReport

ConvertConvert

InputInput

ManualManual

ComputerComputer

15-7McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

Information UsesInformation Uses

Plan A Course Of ActionPlan A Course Of Action

Meet ObligationsMeet Obligations

Control ActivitiesControl Activities

Satisfy Government RegulationsSatisfy Government Regulations

Evaluate PerformanceEvaluate Performance

15-8McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

Checklist For MIS NeedsChecklist For MIS Needs

Type Of BusinessType Of BusinessBusiness SizeBusiness SizeTypes Of Types Of

Information Information NeededNeeded

Location(s)Location(s)Transaction Transaction

VolumeVolume

Current SystemCurrent System

Trouble AreasTrouble Areas

Potential NeedsPotential Needs

ApplicationsApplications

Skills AvailableSkills Available

Proposed BudgetProposed Budget

Time FrameTime Frame

15-9McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

Computer HardwareComputer HardwareDesktopDesktopLaptopLaptopPersonal Data Personal Data Assistants (PDAs)Assistants (PDAs)Flexible Display UnitFlexible Display UnitCell PhoneCell PhoneCameraCameraRadio Frequency TagsRadio Frequency Tags

Ryan McVay/Getty Images

15-10McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

Computer/SoftwareComputer/Software

RepetitiveRepetitiveHigh VolumeHigh VolumeQuantitativeQuantitative

UnstructuredUnstructured

Open-EndedOpen-Ended

Does WellDoes Well Does PoorlyDoes Poorly

15-11McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

InternetInternet“…“…a collection of computers and a collection of computers and computer networks linked together computer networks linked together

to receive and distribute information to receive and distribute information around the world.”around the world.”What is Web 2.0? What is Web 2.0?

How is it relevant to small business?How is it relevant to small business?

15-12McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

Technology &Technology &Potential ProblemsPotential Problems

Require Added SecurityRequire Added SecurityGuards/Emergency PowerGuards/Emergency Power

Access Control/HackersAccess Control/Hackers

Backup FilesBackup Files

Antiviral ProgramsAntiviral Programs

Antispam FiltersAntispam Filters

Anti SpywareAnti Spyware

Jason Reed/Getty Images

15-13McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

Other Technology IssuesOther Technology Issues

Overcoming Reluctance To Use Overcoming Reluctance To Use TechnologyTechnology

ChoosingChoosing•SoftwareSoftware

•Hardware/NetworkHardware/Network

Employee TrainingEmployee Training

15-14McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

Sources OfSources OfInformation AssistanceInformation Assistance

Computer Stores/ConsultantsComputer Stores/ConsultantsFriends/Peers, User Friends/Peers, User Groups, Bulletin Boards, Groups, Bulletin Boards, Seminars & WorkshopsSeminars & Workshops

Magazines/Books/LibrariesMagazines/Books/LibrariesPromotional MaterialPromotional MaterialIndustry AssociationsIndustry AssociationsGovernment/SCORE/SBAGovernment/SCORE/SBA

Ryan McVay/Getty Images

15-15McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

E-Commerce AttributesE-Commerce Attributes

Exchange Of Exchange Of Digital InfoDigital InfoTechnology EnabledTechnology EnabledTechnology MediatedTechnology MediatedSupportive ActivitiesSupportive Activities

Royalty-Free/CORBIS

15-16McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

Categories Of E-CommerceCategories Of E-Commerce

B2BB2B C2BC2B

B2CB2C P2PP2P

Business Originating From…Business Originating From…

BusinessBusiness ConsumersConsumers

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15-17McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

Internet Marketing Internet Marketing CycleCycle

1. Frame Opportunity1. Frame Opportunity 2. Formulate Strategy2. Formulate Strategy

3. Design Experience3. Design Experience

4. Craft Interface4. Craft Interface

5. Design Program5. Design Program

6. Leverage Information6. Leverage Information

7. Evaluate Program7. Evaluate Program

15-18McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.

7Cs Of Customer Interface7Cs Of Customer Interface