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Small Business Social Media Strategy

Small Business Social Media Strategy

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Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.

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Page 1: Small Business Social Media Strategy

Small BusinessSocial Media

Strategy

Page 2: Small Business Social Media Strategy

Presented by:

Maria Peagler@SM_OnlineClass

www.socialmediaonlineclasses.com#smiatl

Page 3: Small Business Social Media Strategy

1. Who is your

audience?1. Who are your customers?

Page 4: Small Business Social Media Strategy

2. What are you selling?

Page 5: Small Business Social Media Strategy

3. Where is your audience?

Page 6: Small Business Social Media Strategy

4. When & how often will you contact them?

Page 7: Small Business Social Media Strategy
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5. Why should they choose you over your competition?

Page 9: Small Business Social Media Strategy

6. How will you engage your fans?

or

Page 10: Small Business Social Media Strategy

•Start with quality•Educate, don’t sell•Offer a taste•Incorporate into touchpoints•Customer motivation?

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64 Marketing Tactics

•Randomly select one technique from each category

•Combine for innovative marketing

•Over 4 MILLION unique campaigns possible

Page 12: Small Business Social Media Strategy

Download slides & worksheets here:

bit.ly/smoc2011

or

Scan QR code:

Page 13: Small Business Social Media Strategy

Maria Peagler@SM_OnlineClass