A S O C I A L M E D I AS T R A T E G Y

why you must have

for your nigerian SME

Did you know thereare 16 million active

Nigerians onFacebook?

That’s Facebook alone.

Many Nigerians areturning social media

to their second home.

You have to plan on how totake your business to them

where they are.

But that’s just onereason.

Nigerians are becomingmore social mediaconsciousImproved mobile connectivity has increased

social activity in Nigeria. A social media

strategy helps you connect with existing

and new customers where they are.

Purchasingdecisions areinfluenced bysocial media

Different social networks play different roles in

the purchase cycle. For example, Instagram

helps people find visually pleasing contents. A

clear strategy will let you sell to people who are

looking out for your products or services.

Your competitors willleverage on your lack ofstrategyYour competitors who understand how to strategize are

working smarter at engaging customers based on social

media. By not acting, you are giving your competitors free

leverage over you. 

There are keyinfluencers on every

social network

As much as 74% of consumers rely on socialmedia to make a buying decision and a lot of theseare directed by social media influencers ­celebrities and users that command a high numberof followers in their network. 

Social networkscan make or maryour brandThe same way your brand can get accepted by

lots of people, it can also get attacked by social

media comments. An angry customer might

decide to go straight to Twitter to vent his

frustration. Being on social media will alert you

to this and you can handle with care.

Do you have asocial mediastrategy for yourSME? Why areyou doing socialmedia?

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