Webinar Why Strategy is Key

8/6/2019 Webinar Why Strategy is Key

1/30

Why Strategy is Key to a Successful Social Media Implementation

Welcome to the Webinar!

Presented by:Sue [email protected] 31, 2011

http://soaringsolutions.net


2/30


3/30

Common misconception: If I build it, they will come

This only worked for KevinCostner, and in a film.

It doesnt apply to storefronts,websites, & definitely not socialmedia!

Image credit: http://bluray.ign.com

Why tr te yis eyt ci l e i ccess

Soaring Solutions, LLC 2011


4/30


Without strategy, most business owners

Commit random acts of marketing

Feel more overwhelm

Do not experience ROI from social media

Give up

Photo credit: http://i648.photobucket.com



5/30

I can relate!

Overwhelmed entrepreneur.

Not a rich celebrity!

Started from scratch in my business.

On a tight budget with respect to time & money.

Built a mailing list and following from scratch.

Photo credit: Stephen Barone




6/30


7/30

Spending the time is critical, but workingwith a strategist will save you valuabletime by accelerating the process. You

dont need to start from scratch!

Coaching & brainstorming

Reduce overwhelm

Focus

Prioritize

Time management

Photo credit: Renjith Krishnan




8/30

How can I help? A little about me

16 years of solid business experience in consulting, executive

management & technology

Bridging the technical & functional communication divide betweenmarketing, technical development & management

Building & delivering web based consumer products

Building supporting organizational structures for tech companiesDealing daily with customers, partners, vendors to manage needs,successes, failures and feedback

Entrepreneur, solely marketed using social media & networking

Why trategy is ey to a ocial edia uccess



9/30

Stay Tuned for a Special Offer Just

for Webinar Registrants!



10/30

Ok, Get Ready!

Lots of information, little time.

Open a note pad or small window on your PC

Dont be afraid to write!

Use the chat for questions and comments

Youll have this recording to refer to if you miss anything



11/30

The most common mistake leading to failed socialmedia: Diving right in! An analogy:

Skipping Strategy Doesnt Work


12/30

Planning = Better Focus

Better Focus = Better Results

Photo credit: HansS Photo credit: Patchareeya99


13/30

Only 12% of Executives

use Social Media Effectively

Harvard Business Review Analytics Study


14/30

Zone in and Focus

Create Targets and Shoot for Them

Measure Your Activity & Adjust

Identify What Works & What Doesnt

Continue Learning, Growing & Building



15/30


16/30

Social Media~ Your Competitive Research Tool

Education starts with research

Social media is the perfect place to start finding out what

others in your industry are doing to use social media

successfully - or unsuccessfully!



17/30


18/30


19/30

Are they on Twitter?

What is their ratio?

Are they talking at people or with

people?

How are they adding value?

Do they have brand evangelists?

What type of content is beingretweeted most often?



20/30

Are they on YouTube?

How many subscribers do they have?

How many videos do they have and

which are the most viewed- why doyou think that is?

What is the most creative andengaging content providing and

sharing?

Does it evoke emotion, laughter,thoughtfulness, etc.?



21/30

Research Tools Abound!



22/30

Do you have a marketing plan?

Are you with/from a company that

has a traditional marketing plan?

Social media is not casual for abusiness owner seeking real ROI.

Treat it with the same level of criticalimportance when it comes toplanning for success.

Photo credit: Renjith Krishnan

Social Media is Another ROI GeneratingOutlet a Business Must Plan For



23/30

Who do you want to engage?

What is your target audience?

Where are they?

Who has a line into them?

Go beyond pipeline ~ consider:

Brand evangelists, media, critics,partners, influencers and more.

Photo credit: JScreationzs

Who is your Primary Audience?



24/30

Other Critical Factors You CannotImplement on a Whim.

Your Branding

Your Voice

A Consistent Style and Personality

Photo credit: Pixomar

Establish a Unique Presence That is Yours



25/30

But I have no content and no time to create any! Yes you do,trust me.

The strategy process helps you brainstorm everything youare already armed with.

Articles

Marketing Materials & Brochures

Old Blogs

Quotes

Pictures & Video

But What About Content?



26/30

Two of the Most Critical yet Dismissed Pieces ofthe Social Media Puzzle

Reputation Management

Time Management



27/30

Your Next Steps

Competitive analysis, you have the tools.

Work your audience list, customers and beyond.

Categorize, research, and connect!

Create your strategy.

Soar!

Why Strategy is ey to a Social edia Success



28/30

A Special Opportunity!

Many charge anywhere from $2000 - $5,000 tocreate a social media strategy. This does not support the

small business or entrepreneur trying to make thingshappen!

I can coach you through the process while keepingyour schedule and budget on track.

If you would like help building your winningstrategy, I have a special deal for you today!



29/30

Start Soaring with Social Media!

What Youll Walk Away With:A Social Media Strategy Document

A Foundation for True ROI SMART Goals Creative Content Ideas

Four Part Online WebinarSeries starts 6/14 & 6/28

Live Four Hour WorkshopFriday, 6/24 8am 12pm

Regular price $297

For you! $197

Regular price $367

For you! $297http://soaringstrategy.eventbrite.com/ http://soaringstrategylive.eventbrite.com/

Deal ends promptly at 12:01am, Thursday 6/2

Identified Target Audience for Quality Engagement

Tools for Competitive Analysis, Focus & Time ManagementA Free E-Book on Online EtiquetteA sense of great possibility!



30/30

Cheers to your soaring success!

Thanks for attending!

Feel free to send comments and feedback to

[email protected]

Sue_Koch SoaringSolutions

http://SoaringSolutions.net

SueKoch

Documents

Webinar Why Strategy is Key