Small Business Niche Marketing Strategy

Objective

Develop marketing strategy and collateral for VA Home Loan

market segment in California.

Marketing Foundation

Vertical / Niche Marketing strategy to include the following: VA Home Loan Website Competitive Analysis Keyword / Content Strategy Deep Linking Strategy Inbound Link Strategy Advertising Strategy Non-profit Strategy

Website

Website must be SEO code friendly & optimized. Twelve new and unique content pieces to be created for website. Power page deep linking set up.

Google Analytics & Webmaster set up.

Competitive Analysis

Review top lenders in

CA that you believe

are leaders in the

category.

Will do one national

VA loan organization

as well.

Keyword & Content Strategy

Identified top 15 keywords for

the VA Home Loan Category;

developed 12 articles

supporting these.

Develop linking strategies using

appropriate keyword anchors.

Develop Link Bait for realtors

that link back to this site.

Defined top 15 keyword targets and will mine 200 more keywords for CPC optimization.

Daily maximum budget of $20 will yield 9,900 impressions and approximately 180 clicks to your website.

Approximately 5 loans/ month

Keyword & Content Strategy

Advertising Strategy

The Omnichannel advertising strategy will be used to reach as many possible U.S. Vets looking to purchase or refinance in California. Commercial Content Marketing Pay Per Click Social Media Banner ads Re-targeting

Advertising

Support

Storyboard commercial and edit / review for final production use.

VA Home Loan FAQs

Develop inbound ads for the following social networks to link to authentic content:

Facebook pages, LinkedIn, Google+ and Twitter.

USA

Advertising Support

Develop Acquisition banners for advertising on military sites. Develop banner ads to re-target VA Home Loan visitors on other sites back to the JALT VA Home Loan site. Develop PPC ad list to target VA Home Loan Shoppers.

Non-profit Strategy

Sourced 2 non-profit organizations to support the VA Home Loan marketing initiative: Project Any Soldier Sending care packages to service men abroad. War Hero Dogs Funding the training and care necessary to support the war dogs. Each closed loan receives a donation from Julie.

Thank You!