Marketing Yourself To Boost Your Career

  • Published on

  • View

  • Download

Embed Size (px)


Billions of dollars are spent on marketing each year. Celebrities of all sorts enjoy fame and fortune that isn't necessarily related to theirs skills. Why? Because marketing works and like it or not, if you want move beyond a basic career and really open up opportunities for yourself, you've got to learn how to market yourself as a software developer. In this session, I'll teach you some quick and easy things you can do to enhance the marketability of your skills and personal brand immediately and talk about some long term plans you can put into action so that everyone will know your name.


<ul><li> 1. Marketing Yourself To Boost Your Career John Sonmez</li></ul> <p> 2. Why Listen To Me? I actively managed my personal brand to go from relative obscurity to a pretty big following in just a 3-4 years 2009 No blog Relatively unknown2013 Blog gets 100k views a month 55 Pluralsight courses Podcasts 3x Hanselminutes Windows Developer Show 2x Tablet Show Dot Net Rocks Yet Another Podcast Several Hacker News front page appearances Big social network presenceIt doesnt take a long time to build a big personal brand 3. Why Marketing Yourself Is Important Im not a businessman, Im a business, man! - Jay ZHow come this guy gets Paid so much to speak?You need style and substance 4. The Game Plan Building a personal brand Building brand recognition Creating social proof Creating the right connectionsBe everywhere Pat Flynn 5. Getting StartedYour blog is the best place to control your image and message 6. Your Blog Social mediaResumeYour home baseBranding Books, Articles, Podcasts, etc Everything you do you should lead back to your home base 7. Creating a Blog Options Free service:, tumblr, blogger, etc Paid hosting: Bluehost, Hostgator, etc Virtual Private Server: Digital Ocean, Linode, etc 8. What I Suggest+This is a good balance of simple and powerful 9. BrandingBranding is more than just a logo 10. Creating a Brand Overall message What is your mission statement? Logo Consistency Use the same message, same imagesDont be the guy who works for company X 11. Cheap And Easy Branding Fiverr oDesk http://odesk.comIt is amazing how cheap talent is 12. Social Networks 13. Twitter 14. Facebook 15. Google+ 16. LinkedIn Add your complete resume Make lots of connections Ask for recommendations Join groupsLinkedIn can be one of the most important networks 17. Managing It AllI use buffer ( to do frequent posts 18. ResumeIf you get this wrong, it could hurt you real bad 19. My Resume AdviceA resume is like an ad for yourself 20. Getting Your Name OutIts all about creating value 21. Blogs Write good content that gets linked to Guest post Syndication DZone ( InfoQ ( 22. ArticlesDeveloper publications are always looking for good submissions 23. YouTubeGreat way to deliver a personal message, or tutorial 24. Books Self-publish Leanpub Kindle Direct Publishing Traditional publisherWriting a book is hard, but publishing is surprisingly easy 25. Online Courses Create your own Pluralsight Udemy 26. Speaking User groups Code camps Conferences 27. Podcasts Be a guest on someone elses Start your own 28. Open Source Contribute to projects Start your own project 29. Dont Forget To SearchThe first thing a potential employer or customer will do is Google your name 30. Networking Join user groups Talk about famous people Comment on blogs Reach out and help someone 31. Wrapping It UpTry to view yourself how others view you</p>