How to use LinkedIn to boost your career

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How to use LinkedIn to boost your career and keep in contact with your fellow Alumnis?

How to use LinkedIn to boost your career and keep in contact with your fellow Alumnis?

PatrikHallberg

Presenter Patrik Hallberg

2AgendaWhat is LinkedIn and how does it fit in the social network ecosystem?Your profile what can you do to get noticed?Alumni tool an excellent tool to build your network and keep track of your fellow Alumnis. Groups why should you care?Company pages the link to the relationship?News the best newspaper in the world?Whats coming soon?Q&AWhat is LinkedIn and how does it fit in the social network ecosystem?

LinkedIn is a professional social network, its THE place on the web to share your professional identity with the world and network with other professionalsIts like an interactive business cardIts the de facto tool for professional networking [1]As of January 2013, LinkedIn reports more than 200 million users in more than 200 countries and territories [2]Founded in 2002 and launched in 2003 it currently has around 3500 employees and is available in 19 languagesIts mission is to connect the worlds professionals

What is LinkedIn and how does it fit in the social network ecosystem?

Why members come to LinkedInIdentityProfessional profile of record

Connect, findand be foundNetworking

Be great at what you doInsights

What is LinkedIn and how does it fit in the social network ecosystem?

[3]What is LinkedIn and how does it fit in the social network ecosystem?

37,500+ Links shared

900,000+ Pages viewed160,000+ Professionals will visit 10,000+ New membersLinkedIn Stats - in the next 90 minutesWhat is LinkedIn and how does it fit in the social network ecosystem?

Its professional network competitors are Viadeo (50 million) [4] and XING (10 million)[5] How does it compare with other virtual communities? [6]

RankNameRegisteredusersActiveusersDateofstat.DatelaunchedCountryoforigin1Facebook1+ billion1 billionOctober2012February2004United States2TencentQQ784+ million712 millionSeptember 20122003China3Skype663+ million280 millionJanuary2013August 2003Estonia4Google+500+ million235 millionDecember 2012June 2011United States5Twitter500+ million200+ millionDecember 2012March 2006United States6LinkedIn200+ million160 millionJanuary2013May 2003United States FACEBOOKSocialProfessionalBroadcastLINKEDINBLOGSTUMBLRBLOGGERWORDPRESS

The Big Three Network DynamicsThe Mindset Divide[7] Revealing how emotions differ between personal and professional networks

Personal networking is for old school buddies. For good old memoriesparties.Personal networks are about reminiscing and having fun

However the emotions can also be superficial

Personal networking, is usually informal and not typically used to obtain anything tangible. - U.S.

I social network using Twitter and Facebook, but that is purely entertainment and making personal arrangements mainly. U.K.

"On Facebook, you find too much unnecessary information, which sometimes make you lose focus. -- Brazil

11Professionally when I network, its for information to do my job better. Professional networks are purposeful and aspirational

Emotions on professional network

its about empowerment and opportunity

The main benefit of an extensive professional network is that we can get help in our work and perhaps rely on this network for opportunities. Singapore

12Source: Q11 Why do you typically use the following websites? I typically use [website] to..Base: Professional SN users (5204) Personal SN users (8692) What are the top 5 reasons people use social networks?Professional NetworksPersonal NetworksInvest TimeSocialise Stay in touchBe entertainedKill time Share contentMaintain professional identityMake useful contactsSearch for opportunitiesStay in touchKeep up to date for career

Spend Time12345Personal network users are looking for content and info that gives immediate gratification coupons, games, entertainment

Professional networks users want content that can help them some time in the future insights that help them work smarter and updates from brands they are interested in.

Top types of information they like to receive from their connections:Personal:Information relevant to family and friends 46%Information relevant to my hobbies and personal interests 40%Updates on entertainment, music, and film 37%

Professional:Information relevant to careers, work, and colleagues 44%Updates and developments on companies and brands that interest me 24%Current affairs and politics updates 19%13Source: Q10a Information to receiveBase: Professional SN users (5204) Personal SN users (8692) What are the top 3 content types people expect?26% higher than personalProfessional NetworksPersonal NetworksInvest TimeSpend Time

Career infoUpdates on brandsCurrent affairsInfo on friendsInfo on personal interestsEntertainment updates123Personal network users are looking for content and info that gives immediate gratification coupons, games, entertainment

Professional networks users want content that can help them some time in the future insights that help them work smarter and updates from brands they are interested in.

Top types of information they like to receive from their connections:Personal:Information relevant to family and friends 46%Information relevant to my hobbies and personal interests 40%Updates on entertainment, music, and film 37%

Professional:Information relevant to careers, work, and colleagues 44%Updates and developments on companies and brands that interest me 24%Current affairs and politics updates 19%14Why you should join

LinkedIn helps you get to where you want to go in your careerIt lets you connect with the connections of your connections with mutual benefits such as job referrals and opportunities within your industry, discussions on various industry topics, event announcements and more.Connect with classmates, faculty, friends and colleagues professionally.Manage your online reputation and what potential employers learn about you

LinkedIn helps you get to where you want to go in your careerIt lets you connect (degree by degree) with the connections of your connections with mutual benefits such as job referrals, job opportunities within your industry, discussions on various industry topics, event announcements and more.

Connect with classmates, faculty, friends and colleagues professionally.Find new job opportunities & manage what potential employers learn about you

15Build your Professional Brand

Your LinkedIn profile represents your definitive professional image on the Web. Its discoverable through millions of searches on LinkedIn and from search engines.In a tough job market its incredibly important to define your skills and experience and make yourself stand out from the crowd. Your LinkedIn profile is being viewed by far more recruiters than a paper CV. Building a complete LinkedIn profile with as much relevant information as possible is very important.

Your LinkedIn profile represents your definitive professional image on the Web and is discoverable through millions of searches on LinkedIn by employers and from search engines like Google.In a tough job market, its incredibly important to define your skills and experience and make yourself stand out from the crowd. You are in complete control over what others see on your profile, so leverage this to showcase your skills and talents so the right people and right opportunities find you.Your LinkedIn profile is your online CV that is being viewed by far more recruiters than your paper CV. Therefore, building a complete LinkedIn profile with as much relevant information as possible, is very important.

Your LinkedIn profile does not / should not be a mirror image of your CV

** Recommendations on LinkedIn are very important for recruiters to differentiate you from other profiles. Remember - two new members joinLinkedInevery second. As a result, more people are using it for intelligence, recruitment, and networking. But to best leverage the power of the network, its suggested that people gather few great recommendations to display on their LinkedIn profile. Great recommendations can be the difference between getting a position or project offer over someone else.

16Your profile what can you do to get noticed?

Your customised urlYour professional profile pictureYour headlineYour summaryYour profile what can you do to get noticed? - WORKSHOPFrom a search perspective:Optimize your headline use keywordsChoose the correct industry in which you currently work + country and/or cityYour summary reuse keywordsUpdate your current position with a description of your role reuse keywordsAdd your education and backgroundAdd your skills : you can add up to 50 skills and get endorsed on them by your collegues/peersReach 50 connections

10 minutes18Your profile what can you do to get noticed? Profile Strength:The Profile Strength meter is on the right side of your profile and gauges how robust your profile is. The strength will increase as you add more content.Move your cursor over the circle in the box to view the next level of strength you can reach. You can click the Improve Your Profile Strength link for a guided tour thatll guide you through adding content to your profile.If youve reached the maximum strength, youll have the option to share your profile on Facebook or Twitter.

19Your profile what can you do to get noticed? - WORKSHOPSkills:Add skills to your profileFind skills via skills & expertise section under More dont forget to look at related and suggested skills or look at people who do what you want to do?

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