HOW TO USE LINKEDIN TO BOOST YOUR CAREER AND KEEP IN CONTACT

WITH YOUR FELLOW ALUMNI’S? PatrikHallberg

PRESENTER – PATRIK HALLBERG

AGENDA

What is LinkedIn® and how does it fit in the social network ecosystem?

Your profile – what can you do to get noticed?

Alumni tool – an excellent tool to build your network and keep track of your fellow Alumni’s.

Groups – why should you care?

Company pages – the link to the relationship?

News – the best newspaper in the world?

What’s coming soon?

Q&A

WHAT IS LINKEDIN® AND HOW DOES IT FIT IN THE SOCIAL NETWORK ECOSYSTEM?

LinkedIn® is a professional social network, it’s THE place on the web to share your professional identity with the world and network with other professionals

It’s like an interactive business card

It’s the de facto tool for professional networking [1]

As of January 2013, LinkedIn® reports more than 200 million users in more than 200 countries and territories [2]

Founded in 2002 and launched in 2003 it currently has around 3500 employees and is available in 19 languages

It’s mission is to connect the world’s professionals

WHAT IS LINKEDIN® AND HOW DOES IT FIT IN THE SOCIAL NETWORK ECOSYSTEM?

Why members come to LinkedIn®

IdentityProfessional

profile of recordConnect, findand be found

NetworkingBe great at what you do

Insights

WHAT IS LINKEDIN® AND HOW DOES IT FIT IN THE SOCIAL NETWORK ECOSYSTEM?

[3]

WHAT IS LINKEDIN® AND HOW DOES IT FIT IN THE SOCIAL NETWORK ECOSYSTEM?

37,500+ Links shared

900,000+ Pages viewed

160,000+ Professionals will visit

10,000+ New members

LinkedIn Stats - in the next 90 minutes

WHAT IS LINKEDIN® AND HOW DOES IT FIT IN THE SOCIAL NETWORK ECOSYSTEM?

It’s professional network competitors are Viadeo (50 million) [4] and XING (10 million)[5]

How does it compare with other virtual communities? [6]

Rank Name Registered users

Active users

Date of stat.

Date launched

Country of origin

1 Facebook 1+ billion 1 billion October 2012 February 2004

United States

2 Tencent QQ

784+ million

712 million

September 2012

2003 China

3 Skype 663+ million

280 million

January 2013 August 2003

Estonia

4 Google+ 500+ million

235 million

December 2012

June 2011 United States

5 Twitter 500+ million

200+ million

December 2012

March 2006 United States

6 LinkedIn 200+ million

160 million

January 2013 May 2003 United States

FACEBOOK

Social Professional

Broadcast

LINKEDIN

BLOGS TUMBLR BLOGGER WORDPRE

SS

THE BIG THREE NETWORK DYNAMICS

THE MINDSET DIVIDE[7]

Revealing how emotions differ between personal and professional networks

“PERSONAL NETWORKING IS FOR

OLD SCHOOL BUDDIES.

FOR GOOD OLD MEMORIES…

PARTIES.”

Personal networks are about reminiscing and having fun

“PROFESSIONALLY WHEN I NETWORK,

IT’S FOR INFORMATION TO DO

MY JOB BETTER.”

Professional networks are purposeful and aspirational

Source: Q11– Why do you typically use the following websites?  I typically use [website] to..Base: Professional SN users (5204) Personal SN users (8692)

What are the top 5 reasons people use social networks?

Professional NetworksPersonal Networks

“Invest Time”

Socialise

Stay in touch

Be entertained

Kill time

Share content

Maintain professional identity

Make useful contacts

Search for opportunities

Stay in touch

Keep up to date for career“Spend Time”

1

2

3

4

5

Source: Q10a– Information to receiveBase: Professional SN users (5204) Personal SN users (8692)

What are the top 3 content types people expect?

26% higher than personal

Professional NetworksPersonal Networks

“Invest Time”“Spend Time”

Career info

Updates on brands

Current affairs

Info on friends

Info on personal interests

Entertainment updates

1

2

3

WHY YOU SHOULD JOIN

• LinkedIn® helps you get to where you want to go in your career

• It lets you connect with the connections of your connections with mutual

benefits such as job referrals and opportunities within your industry,

discussions on various industry topics, event announcements and more.

• Connect with classmates, faculty, friends and colleagues professionally.

• Manage your online reputation and what potential employers learn about

you

 

BUILD YOUR PROFESSIONAL BRAND

• Your LinkedIn® profile represents your definitive professional image on the Web.

• It’s discoverable through millions of searches on LinkedIn® and from search

engines.

• In a tough job market it’s incredibly important to define your skills and

experience and make yourself stand out from the crowd.

• Your LinkedIn® profile is being viewed by far more recruiters than a paper CV.

Building a complete LinkedIn® profile with as much relevant information as

possible is very important.

YOUR PROFILE – WHAT CAN YOU DO TO GET NOTICED?

Your customised url

Your professional profile pictureYour headline

Your summary

YOUR PROFILE – WHAT CAN YOU DO TO GET NOTICED? - WORKSHOP

From a search perspective: Optimize your headline – use keywords

Choose the correct industry in which you currently work + country and/or city

Your summary – reuse keywords

Update your current position with a description of your role – reuse keywords

Add your education and background

Add your skills : you can add up to 50 skills and get endorsed on them by your collegues/peers

Reach 50 connections

YOUR PROFILE – WHAT CAN YOU DO TO GET NOTICED? Profile Strength: The Profile Strength meter is on the right side of your profile and gauges how robust your profile is. The strength will increase as you add more content.

Move your cursor over the circle in the box to view the next level of strength you can reach. You can click the Improve Your Profile Strength link for a guided tour that’ll guide you through adding content to your profile.

If you’ve reached the maximum strength, you’ll have the option to share your profile on Facebook or Twitter.

YOUR PROFILE – WHAT CAN YOU DO TO GET NOTICED? - WORKSHOP

Skills: Add skills to your profile

Find skills via skills & expertise section under More – don’t forget to look at related and suggested skills or look at people who do what you want to do?

YOUR PROFILE – WHAT CAN YOU DO TO GET NOTICED? - WORKSHOP

Courses: Add all relevant courses to your profile

YOUR PROFILE – WHAT CAN YOU DO TO GET NOTICED? - WORKSHOP

Customizable URL: Add a customizable URL to your profile

YOUR CAREER TIMELINE

Inmaps.linkedinlabs.com

YOUR CAREER TIMELINE - WORKSHOP Create your own career timeline - Inmaps.linkedinlabs.com

ALUMNI TOOL – AN EXCELLENT TOOL TO BUILD YOUR NETWORK AND KEEP TRACK OF YOUR FELLOW ALUMNI’S.

ALUMNI TOOL – AN EXCELLENT TOOL TO BUILD YOUR NETWORK AND KEEP TRACK OF YOUR FELLOW ALUMNI’S - WORKSHOP

Do a search using your high school and see what you can find People to re-connect with? People that go to the same university as you? People that live at the same place as you? People with skills that you have or would like to obtain? etc

– WHY SHOULD YOU CARE?

LinkedIn® groups are designed to help you network in your profession, learn about

new job opportunities and discuss best practices in your industry.

Join groups that are related to your profession and industry (e.g. College Groups &

Alumni)

Be engaged in groups as they enable engagement within your professional

communities.

Follow and interact with influential people in your groups and see their group activity

and discussions.

Get insights into the groups via statistics

– WHY SHOULD YOU CARE?

GROUPS – WHY SHOULD YOU CARE?- WORKSHOP Find groups to join via groups directory, groups you may like, scanning friends & using signal

COMPANY PAGES – THE LINK TO THE RELATIONSHIP?

COMPANY PAGES – THE LINK TO THE RELATIONSHIP? - WORKSHOP

Follow companies:

By using sort by and different filters

By looking at your friends – what are they following?By using Signal to find interesting companies

NEWS – THE BEST NEWSPAPER IN THE WORLD?

1M + UniquePublishers

NEWS – THE BEST NEWSPAPER IN THE WORLD? - WORKSHOP Customize LinkedIn today and start to follow industries and sources that matter to YOU

WHAT’S COMING SOON – NEW MOBILE APP[8]

WHAT’S COMING SOON – NEW SEARCH[9]

WHAT’S COMING SOON – TAG PEOPLE[10]

WHAT’S COMING SOON – PULSE[11]

SUMMARY - A COMPLETE PROFILE AND SMART USE OF KEYWORDS WILL IMPROVE YOUR FINDABILITY

SUMMARY – USE THE ALUMNI TOOL TO STAY CONNECTED WITH YOUR ALUMNI

SUMMARY – JOIN AND PARTICIPATE IN GROUPS

SUMMARY – FOLLOW THE COMPANIES YOU ARE INTERESTED IN AND GET INSIGHTS, CONNECTIONS AND SEE JOB POSTS

SUMMARY – READ NEWS, LEARN MORE AND SHARE WITH YOUR NETWORK TO BUILD TRUST AND GET ENDORSED

THANK YOU AND NOW

REFERENCES

[1] "Five Benefits of LinkedIn for Organizations (and IT Pros) | TechRepublic." Web. May 9, 2011.

[2] LinkedIn reaches 200 million members worldwide Jan 9, 2013

[3] LinkedIn 200 million member milestone infographic Jan 9, 2013

[4] "Now at 50m users, LinkedIn rival Viadeo acquires French startup Pealk and announces US innovation lab". January 14, 2013.

[5] "Facts and Figures". XING. September 1, 2010. Retrieved November 26, 2010.

[6] List of virtual communities with more than 100 million active users

[7] The Mindset Divide

[8] LinkedIn Updates iPhone, Android Apps With A Personalized Activity Stream, Better Navigation, And Ads April 17, 2013

[9] LinkedIn Search Just Got Smarter March 25, 2013

[10] Start a Conversation by Mentioning Your Connections on LinkedIn April 4, 2013

[11] Welcome Pulse to the LinkedIn family April 11, 2013