Allianz Social Media Analysis Q4 2015

Allianzon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Allianz FB

Allianz: Social Media Report

This report looks at how

Allianzperformed on social media between

October 1st – December 31st, 2015

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Analysis of

AllianzFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

32,342 5,485 20.42% Germany

Allianz

Engagement Score Total Fan Posts

956 454

Total Posts Brand Response Rate

21 7.93%

Total Likes Avg. Reply Time

5,068 20 hrs, 29 mins

Total Comments General Sentiment

179 Neutral

Total Shares

1,903

BRAND POSTS FAN POSTS

Brand Overview

0K

5K

10K

15K

20K

25K

30K

35K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

32,342

New Fans

5,485

Engagement

0

250

500

750

1,000

1,250

Allianz had an average engagement score of 956 and a highest of 1000.

Community Analysis

Allianz fans are largely from Brazil followed by Germany.

Distribution of Fans

0K 1K 2K 3K 4K 5K 6K 7K 8K 9K

Brazil

Germany

Egypt

United States

United Kingdom

Italy

Algeria

Indonesia

Morocco

New Zealand

0

1

1

2

2

3


Brand Posts

Top keywords used Frequency

Allianz 10

COP21 4

Allianz Global Wealth

report

3

Oliver Bäte 3

http://bit.ly/1jlfTi2 2

5%

95%

Brand Participation Brand Non Participation

76%

0%

24%

Posititve Negative Neutral

Brand Posts - Engagement

Allianz responded to 1 conversations generated by the 21

Posts they published.

Allianz receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

14-NOV-15, SAT 8:59AM

Allianz updated their profile picture.

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 3,192 59 1,416 Positive

14-NOV-15, SAT 5:47AM

Oliver Bäte: “Our thoughts and prayers are with

the French people at this difficult time.”

#NousSom ..

20-NOV-15, FRI 2:15PM

Allianz updated their profile picture.

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

997 530 6 159 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

915 455 24 38 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE

http://www.facebook.com/450326391674911/posts/1043600345680843



Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20

0 200 400 600 800 1,000 1,200

Photos

Links

Plain Text

Videos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2 3 4 5 6

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Allianz 225

insurance 91

der Allianz 43

poddają się nawet

wtedy

42

których myśli 42

User Posts

0

5

10

15

20

25

30

35

40

45

50

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Allianz responded to 36 conversations generated by the 454

Posts fans published.

Allianz appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

8%

92%

Brand Participation Brand Non Participation

14%

8%

78%

Posititve Negative Neutral

In Allianz Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About General Happenings

0 1 2

0 100 200 300 400 500 600 700 800

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Analysis of

Allianz DeutschlandTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

16,960 2,024 13.55% Germany

Allianz Deutschland@Allianz

Engagement Score

395

Total Proactive Tweets

39

Retweets Total

10

Favorites Total

317

Total Mention

2,115

Total Retweets

374

Response Rate (%)

0.08%

Average Reply Time (mins)

205

BRAND TWEETS USER TWEETS

Brand Overview

14K

14K

15K

15K

16K

16K

17K

17K

18K

2-Oct 9-Oct 16-Oct23-Oct30-Oct 6-Nov 13-Nov

20-Nov

27-Nov

4-Dec 11-Dec

18-Dec

25-Dec

Follower Growth

Total Followers

16,960

New Followers

2,024

0K

0K

0K

0K

0K

0K

0K

0K

0K

2-Oct 9-Oct 16-Oct23-Oct30-Oct 6-Nov 13-Nov

20-Nov

27-Nov

4-Dec 11-Dec

18-Dec

25-Dec

Followee Growth

Total Followees

280

Engagement

0

250

500

750

1,000

1,250

Allianz Deutschland had an average engagement score of 395 and a highest of 979.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

39 10

Oliver Bäte: “Our thoughts and prayers

are with the French people at this

difficult time.”

#NousSom..

14-Nov-15, Sat 05:49AM

ENGMT. FAV. REPLIES RETWEETS

979 71 2 82

Top Engaging Tweets

Allianz ranks 54th of top global brands.

Download the press release:

http://t.co/77DjfV2IbN #BGB20..

12-Oct-15, Mon 05:45AM

ENGMT. FAV. REPLIES RETWEETS

703 13 2 25

NO IMAGE NO IMAGE

http://www.twitter.com/Allianz/status/665481715276767232

http://www.twitter.com/Allianz/status/653506879616872448

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 5 10 15 20 25 30 35 40

0 50 100 150 200 250 300 350 400 450 500

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 1 2 3 4 5 6

0 50 100 150 200 250 300

#f1*

#cop21*

#insuranskampungku

#coal*

#awphack*

#mexicogp*

#thewon*

#parlimenkemaman

#orangkemaman

#insurance*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

50

100

150

200

250

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

f1 cop21 insuranskampungku coal awphack

Spread of Hashtags by day

0 100 200 300 400 500 600 700 800 900 1000

#insurance*

#thewon*

#parlimenkemaman

#awphack*

#coal*

#mexicogp*

#insuranskampungku

#f1*

#orangkemaman

#cop21*

Engagement Score

Hashtags - Engagement

Average Reply Time : 3 hours 25 minutes

0

50

100

150

200

250

300

350

400

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

0.5

1

1.5

2

2.5

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

100

200

300

400

500

600

700

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

50

100

150

200

250

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 374

-20

-10

0

10

20

30

40

50

60

70

80

90

2-Oct 7-Oct 12-Oct 17-Oct 22-Oct 27-Oct 1-Nov 6-Nov 11-Nov 16-Nov 21-Nov 26-Nov 1-Dec 6-Dec 11-Dec 16-Dec 21-Dec 26-Dec 31-Dec

Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 2,115

-20

0

20

40

60

80

100

120

140

160

180

200

2-Oct 7-Oct 12-Oct 17-Oct 22-Oct 27-Oct 1-Nov 6-Nov 11-Nov 16-Nov 21-Nov 26-Nov 1-Dec 6-Dec 11-Dec 16-Dec 21-Dec 26-Dec 31-Dec

Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Joaquín López-Dóriga 6,191,736 1

World Economic Forum 2,840,926 3

S. E. Palmeiras 1,940,546 1

MERCEDES AMG F1 1,345,596 8

ZEIT ONLINE 1,088,222 1

TOP 5 INFLUENCERS

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