Q4: Who would

be the audience

for your media

product?

Who is the core buyer of my

magazine?

The primary audience of my magazine is aimed towards are a young, unisex teen audience to young adults that are aged towards 16-25 with an open appeal to all ethnicities and have an interest in the rock and metal genre within the context of a music magazine, and my secondary audience are a unisex audience composing of young adults to middle aged adults of 26-32 years of age with an interest in the rock and metal genre in the context of music.

What is the socio economic code of my

target audience?A socio-economic group is a minority group with a pattern of interests divided from the population. The purpose of a socio-economic group is to divide the majority of people into minority groups so that it is easier to advertise and appeal to a primary audience. The primary socio-economic groups I aim my music magazine towards fit under the codes of C2 and D.

The individuals that fit under the code of C2 are skilled manual workers; carpenters, electricians, plumbers, etc.

The Individuals that fit under the code of D are semi-skilled and unskilled manual workers; drivers, post sorters, labourers, etc.

The individuals within my secondary audience fit under the code of C1 which are office workers, junior managers office clerks, bank clerks, nurses, etc.

What is the psychographic profiling of your target audience?

A psychographic profile is a pattern or collection of interests a certain socio-economic group may have. My primary target audience are seen as strugglers and aspirers who are young and wish to travel towards gigs and festivals and they do this by already having a driving license and a car to get to festivals and gigs around the country. They also like to drink and to drink lots at festivals and gigs. My primary target audience require funding to be able to use their cars and to buy what they like and so they have a job that involves retail or manual labor such as a job in retail such as McDonalds as an example. My primary target audience also like to be able to listen to music on their travels in their car and so will have a either a radio or a music player which they will play downloaded music from their phone of their favorite bands and singles. They are seen as escapists and usually play video games, read books and watch action, fantasy and horror films to entertain the imagination and wish to listen to music that plays on their imagination as a method to relax when they listen to music. My target primary audience will also be very much into rock and metal within the context of music as my primary target audience enjoy that genre of music. My primary target audience will also wear merchandise of their interests from music to films and film to video games made from popular companies and would be referred to as “geeks”.

How has my knowledge been implemented in my magazine?