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Ashleigh is one of the UK’s leading experts on money saving and has helped hundreds of thousands of her fans to get a better deal. Ashleigh regularly appears on TV, radio and in the press.
INTRODUCING ASHLEIGH
Ashleigh starred in the Channel 4 documentary Sun, Sea & Supersavers:• Available on All4• Approx. 20k new Facebook
fans - Aired 10 May 2016
Tonight: Saving the Savers –Featured Ashleigh and other experts discussing saving:• Available on ITV Player• Tonight regularly attracts
over 2m viewers - Aired 08 Sep 2016
Finalist for the High-Profile Working Parent of the Year:• Nominated alongside Kirstie
Allsopp & Katherine Jenkins
UK’s new favourite personal finance blogger - Mar 2016
Money saving experts top 10 tips for saving cash - Sep 2016
Bargain queenJan 2015
OUR AUDIENCE
AGE & GENDER PROFILE
WOMENMEN
18-2425-3435-4445-5455-6465+
AGE
GENDER
DEVICE PROFILE
AUDIENCE SIZE
415,000 FACEBOOK FANS19,800,000 MONTHLY REACH
192,000 EMAIL SUBSCRIBERS
1.16m WEBSITE PAGEVIEWS
PC7% SALES
TABLET38% SALES
MOBILE55% SALES
WHY WORK WITH US?
Oct-15
Nov-15
Dec-15
£1,275,110
£1,964,294
£1,452,809
Q4 2015 - Transactional Value• Last year we generated £4.7million in
sales for advertisers in Q4 alone• This year we have seen considerable
growth with year on year sales up by 37%
• Compared to 2015 our reach has more than doubled with 64% more engaged users and our Facebook fans have grown by more than 1/3
- 1 2 3 4 5 6
Likes Engaged Users Weekly Reach2015 304,191 405,644 2,891,6802016 411,208 663,605 5,973,594Change 35% 64% 107%
Mill
ions
Facebook Growth
OUR CHANNELS
WHAT WORKS?
0.0% 10.0% 20.0%
Other
Crafting
Entertainment
Technology
Jewellery
Gifts & Gadgets
Health & Beauty
Baby & Kids
Home & Garden
Toys & Games
Fashion
Sales by Category
� In August 2016 we sent 4.3 million clicks to advertisers
� On average each post reaches 55,000 people
� We see around 2,700 clicks per post
� We mail our audience each day with solusand newsletter emails
� We’re adding over 2,000 new subscribers each week
� Av. open rates of 10%
� Over 1m Page Views per month� Up to 10 articles per day with product
reviews, sale previews & consumer advice
• Our audience are highly engaged and looking for offers, deals & great products
• Rather than promoting brands our team focus on picking products that our fans will love
Q4 OPPORTUNITIES
OCTOBER
To book activity on Facebook, Ashleighmoneysaver.co.uk or Email please get in touchFor our rate card please click here – or take a look at our packages
KEY DATES
• 5TH OCT – 1ST WIN XMAS COMP ENDS• 7TH OCT – WEEKLY NL• 14TH OCT – WEEKLY NL• 21ST OCT – WEEKLY NL• 24TH OCT/30TH OCT – HALF TERM• 24TH OCT – HALLOWEEN NL• 26TH OCT – SPEAKING AT PMI• 28TH OCT – WEEKLY NL• 31ST OCT – HALLOWEEN
BLACK FRIDAY/CHRISTMAS HUB
• LAUNCHES AT THE START OF OCTOBER• FEATURED BRANDS WILL BENEFIT FROM
COVERAGE ACROSS THE Q4 PERIOD
2015 Stats
• Last year we saw a 24% increase in sales Month on Month
• Fashion Sales increased 97%• Toys & Games increased 65%• Gifts increased 45%• Groceries & Eating Out/In increased 200%
NOVEMBER
To book activity on Facebook, Ashleighmoneysaver.co.uk or Email please get in touchFor our rate card please click here – or take a look at our packages
KEY DATES
• 2nd NOV – 2ND WIN XMAS COMPETITION LAUNCHES• 4th NOV – WEEKLY NL• 5TH NOV – GUY FAWKES NAIGHT• 11th NOV – WEEKLY NL• 16TH NOV – 2ND WIN XMAS COMPETITION ENDS• 18th NOV – WEEKLY NL• 25TH NOV – BLACK FRIDAY• 28TH NOV – CYBER MONDAY• 30TH NOV – 3RD WIN XMAS COMPETITION LAUNCHES
BLACK FRIDAY/CHRISTMAS HUB
• BLACK FRIDAY HUB SPONSORS WILL RECEIVE:• FEATURED ON THE BF HUB HOMEPAGE• DEDICATED MERCHANT PAGE• FEATURED IN THE BF/CM NEWSLETTER• PINNED POST ON AMS FACEBOOK
PAGE OVER BF WEEKEND
2015 Stats• On Black Friday last year we generated over
£300,000 in sales for advertisers• We saw a huge spike in traffic from Midnight
& put out over 20 post before 2am• November saw huge growth for categories
like technology, telecoms and health & beauty• AMS generated over £500k in sales for both
fashion and toy and games retailers
00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23
BLACK FRIDAY CYBER MONDAY Av.
DECEMBER
To book activity on Facebook, Ashleighmoneysaver.co.uk or Email please get in touchFor our rate card please click here – or take a look at our packages
KEY DATES
• 2ND DEC – WEEKLY NL• 9TH DEC – WEEKLY NL• 14TH DEC – 3RD WIN XMAS COMPETITION ENDS• 16TH DEC – WEEKLY NL• 19TH DEC – LAST MINUTE GIFT NL• 24TH DEC – XMAS EVE NL• 26TH DEC – BOXING DAY NL• 30TH DEC – WEEKLY NL
BLACK FRIDAY/CHRISTMAS HUB
• FOLLOWING BLACK FRIDAY WE’LL CONTINUE TO PROMOTE FEATURED ADVERTISERS WITH ADDITIONAL COVERAGE ON FB & EMAIL AS WELL AS ONSITE
• TO SECURE A FEATURED SPOT ON THE CHRISTMAS HUB GET IN TOUCH
2015 Stats• Stand out categories last year were gifts &
gadgets and food & groceries which both generated more revenue in December than the previous 2 months
• Overall performance remained strong with peaks around key dates
• Home & Garden continued to perform well, particularly around Xmas decorations
BLACK FRIDAY/CYBER MONDAY
BLACK FRIDAY/CYBER MONDAY
• To capitalise on Black Friday/Cyber Monday we’ll be hosting a dedicated Black Friday hub within the AMS site
• Prior to Black Friday users will be able to access the hub to get a preview of the advertisers that will be participating in BF/CM
• Users will be invited to signup for our dedicated BF/CM mailing list
• Additionally, users will be able to join the AMS Black Friday Facebook Event
• Over the key BF/CM period users will receive updates on offers and sales from sponsors
• Sponsors will be able to setup dedicated landing pages to feature deals and offers in the run up to Black Friday
• On the day the page can be updated with deals and offers which will be pushed to users
HEADLINE SPONSOR• EACH SPONSOR WILL RECEIVE:
• Featured on the Hub for the duration of Q4
• A dedicated page with weekly updates for deals and offers
• X1 FB post per week• ON BF/CM
• Updates to their page with relevant deals• Inclusion in the dedicated BF newsletter• Featured in the pinned FB post
• SPONSORSHIP COST - £1,500
RATE CARD
• PLACEMENT PRICE AVAILABILITY• SOCIAL POST X1 £150 DAILY• SOCIAL POST X3 £300 DAILY
• PLACEMENT PRICE AVAILABILITY• SOLUS EMAIL £300 DAILY• NEWSLETTER - HEADLINE £150 FRI• NEWSLETTER - PLACEMENT £50 FRI
• PLACEMENT PRICE AVAILABILITY• WEB POST £300 DAILYWEBSITE
PACKAGESWEB PACKAGE
• Facebook Post X3• Web Post X1• Solus Email -• Headline Newsletter -• Placement Newsletter -
SUB TOTAL: £600DISCOUNT: -£50TOTAL: £550
SOLUS EMAIL PACKAGE
• Facebook Post X3• Web Post -• Solus Email X1• Headline Newsletter -• Placement Newsletter -
SUB TOTAL: £600DISCOUNT: -£50TOTAL: £550
NEWSLETTER PLACEMENT PACKAGE
• Facebook Post X2• Web Post -• Solus Email -• Headline Newsletter -• Placement Newsletter X1
SUB TOTAL: £250DISCOUNT: -£25TOTAL: £225
SOCIAL PACKAGE
• Facebook Post X6• Web Post -• Solus Email -• Headline Newsletter -• Placement Newsletter -
SUB TOTAL: £600DISCOUNT: -£50TOTAL: £550
NEWSLETTER HEADLINE PACKAGE
• Facebook Post X3• Web Post -• Solus Email -• Headline Newsletter X1• Placement Newsletter -
SUB TOTAL: £450DISCOUNT: -£50TOTAL: £400
FULL PACKAGE
• Facebook Post X6• Web Post X1• Solus Email X1• Headline Newsletter X1• Placement Newsletter -
SUB TOTAL: £1,350DISCOUNT: -£200TOTAL: £1,150
Bespoke packages are available if you need support for a specific event or promotion. Get in touch with our team and can plan your coverage for you.
www.AshleighMoneySaver.co.uk | www.FaceBook.com/AshleighMoneySaver
CONTACT US
WARRICK LAMBERTHEAD OF BUSINESS DEVELOPMENT
[email protected] 0191 516 1053
