There are over 30,000 lobbyists working in Washington, DC right now. Corporations are spending millions to block open-access public healthcare option, cap and trade legislation and a host of other progressive priorities this year. They are organized and well funded -- the only thing that stands in their way is you. This month DFA Night School and Gov. Howard Dean M.D. are teaming up to teach you how to beat them at their own game: Learn more at: www.democracyforamerica.com/citizenlobbying
- 1. Citizen LobbyingMay 26th, 2009 Questions? firstname.lastname@example.org AIM: DFA Night School Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidates committee.
2. Welcome toDFA Night School! Available on ITunes Click icon to subscribe:Got Questions? Email: email@example.com DFA Chair Jim DeanAIM Instant Message:DFA Night School Questions? 2 firstname.lastname@example.org 3. Tonights TrainersBridget Dooley AFSCME OrganizerDFA TrainerChicago, ILMatt Blizek DFA Training Director Gov. Howard Dean, M.D. Questions? email@example.com 4. What is Lobbying? Over 30,000 paid lobbyists in Washington, D.C. Paid lobbying vs. Citizen lobbyingLegislators need educating they dont know everything! Lobbying works!vs.Questions? firstname.lastname@example.org 5. Preparation & PlanningEffective lobbying is a continuous campaign of planned and coordinated actions Make allies and build coalitions Get to know your target What can you expect to get? Anticipate your opposition Draft a Citizen Lobbying Campaign (See attached sample plan) Goal - What do you want to achieve? Target - Who can give you what you want? Tactics - How can we influence that person? Research - Any upcoming votes or deadlines? Any stance on past or similar legislation?Got Questions? 5 email@example.com 6. Setting Up a Meeting Make an official written requestSample meeting request letter Quick Research Sources: Ask to meet with your Representative www.house.gov or other relevant stafferwww.senate.gov www.congress.org Where to meet: Capital office In-district officeDemonstrate a broad base of support Petitions, letters, etc Questions? 6 firstname.lastname@example.org 7. Constituency Meeting Prep 3-5 people is ideal Be diverse & represent all constituencies Be respectful Be there on time (be early!) Look presentable Practice & Role Plays! Lobbying Team Roles Facilitator - runs the meeting & makes the ask Storytellers 1-2 people to tell a compelling story Asker - makes a direct ask (may also be Facilitator) Educator presents fact sheets, information Secretary - writes it all down, plans for follow up Questions? email@example.com 8. Constituent Meeting Agenda 1. Introductions - (5 min)- Names and addresses of everyone 2. Review the agenda (5 min) 3. Why were here - (10 min)- Present petitions, etc- Present facts, history, etc 4. Story time - (10 min) 5. The Ask! - (5 min) 6. Ask for questions - (5 min) 7. Wrap up - (5 min)Questions? 8 firstname.lastname@example.org 9. Making the AskTips for making the Ask Direct straight forward ask Make them answer Embrace the awkward silence Follow up Questions: Who else can you bring on board? What is the opposition looking like? What will it take for you to support this? What is holding you back?Questions? email@example.com 10. Questions? Email:firstname.lastname@example.org Instant Message:DFA Night School 10 11. Following up If non-committal, make specific plans to get youranswer Thank the legislator in person for their time Send a written thank you note to their office Build support & research before next meetingQuestions? 11 email@example.com 12. Turning up the pressure Direct pressure tactics:Letters, petitions, calls, Meetings, in-capitallobby days Indirect pressure tactics:Letters to editor, op-eds, paid media, pressconferences, visibility, protests, pickets,literature drops, Coalition buildingRemember: Honey attracts more flies than vinegar. Questions? 12 firstname.lastname@example.org 13. Stand with Dr. DeanWhat are they thinking?Healthcare reform - whereare we?Whats next for DFA onhealthcare?Questions? 13 email@example.com 14. Questions? Email:firstname.lastname@example.org Instant Message:DFA Night School 14 15. Homework Find out where your elected officialstands on a public health care option atwww.standwithdrdean.com Write out a lobbying plan using theattached template Contact your Congressional delegationand schedule your first meeting 15 16. 2009 Schedule Click on location to RSVP! May 30-31Beaumont, CA July 25-26Phoenix, AZ June 5-6 Charlotte, NCAug 1-2 Chicago, IL June 5-6 Newark, NJ Sept 12-13Jacksonville, FL June 13-14 Shreveport, LA Sept 19-20Lincoln, NE June 27-28 Redding, CASept 26-27Gettysburg, PA July 11-12 Wichita, KSOct 3-4 Columbia, MO July 18-19 Birmingham, ALMore 2009 trainings to be announced soonQuestions? email@example.com 17. Thank you for listening!Need to catch up on earlier Night School presentations? Click below to order previous Night School episodes on DVD:Become a monthlyNight School donor17