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What’s in It for Me?. Created by: Joe Bell, Karen Jones, Wanda Lynn, Mark Perez, Willa Vire, and Bert Wagnon. Effective Lobbying. Effective Lobbying. Define Your Issue. Effective Lobbying. The Basics: Political Action Grassroots Lobbying Advocacy. Effective Lobbying. - PowerPoint PPT Presentation
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Effective Lobbying
What’s in It for Me?Created by: Joe Bell, Karen Jones, Wanda
Lynn, Mark Perez, Willa Vire, and Bert Wagnon
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Effective Lobbying
Define Your Issue
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Effective Lobbying
The Basics:
•Political Action•Grassroots Lobbying•Advocacy
Effective Lobbying
Where does lobbying begin?
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Effective Lobbying:Where does lobbying begin?
Your work site Local offices Friends’ living rooms Phone conversations E-mails, telegrams
Social events Community
meetings Hearing rooms
Effective Lobbying: Do’s or Don’ts?
Check those items that contribute to effective lobbying.
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Effective Lobbying: Do’s and Don’ts
Do Get to the point soon and focus on your
issue. Time is precious. Keep it simple. Explain in simple and
straightforward terms the logic supporting your position.
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Effective Lobbying: Do’s and Don’ts
Do Get to know rep’s staff – they can be as
important as the lawmaker. Know your issue. Remember there’s strength in numbers.
Many issues are decided on the volume of communications received.
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Effective Lobbying: Do’s and Don’ts
Do Remember important information. (Your
contact information with all your communications, pertinent data, bill #, etc.)
Commit to your cause. Follow-up with letters and calls after the initial contact.
Be a good winner and loser; remember, you win some and you lose some.
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Effective Lobbying: Do’s and Don’ts
Do Be patient. Results could take several
months – or even several sessions. Ask lawmakers to state their positions. Thank your lawmaker, no matter what
the outcome. Use the media.
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Effective Lobbying: Do’s and Don’ts
Don’t Cover multiple issues in one communication. Use form letters to convey a consistent
message. Underestimate the weight given to letters and
phone calls. Make one contact to the lawmaker, then drop
the issue.
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Effective Lobbying: Do’s and Don’ts
Don’t Let the lawmaker know that your organization
has asked you to contact him/her. Ignore opportunities to visit your lawmaker at
home. Lie – never. Forget that you and your lawmaker need each
other.
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Effective Lobbying:Building Relationships
1. Get to know the political powers before you ask them to do something for you.
2. Establish a positive relationship with your representatives through visits, phone calls, E-mails, etc.
3. Visit your representatives in your district.
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Effective Lobbying:Building Relationships
1. Invite your representatives to your work site.
2. Provide them with background information and offer yourself as a resource.
3. Provide recognition and visibility in exchange for their support.
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Effective Lobbying:Message Articulation
1. Know and plan delivery of your message.2. Practice, practice, practice! Nothing is
more impressive than a smooth and professional presentation.
3. Be brief. Show you value their time.4. Get to the point.5. Be courteous.6. Don’t forget to close. Ask for their support.
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Effective Lobbying:Professional Image Punctuality
Know where to go Arrive at least 15 minutes early
Physical Appearance You only get one chance to make a first
impression
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Effective Lobbying:Professional ImageProper Dress
•A suit is recommended for both men and women.•Men may wear pants and jacket.•Women may wear a skirt and a jacket. (appropriate length)
•Best colors are navy, black, and beige.
Shoes• Men should wear polished dress shoes.• Women should wear polished, medium heels
with closed toes.
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Effective Lobbying:Professional ImageJewelry• Jewelry should be neat and simple. • Guys should not wear earrings.
Makeup• Makeup should be applied neatly and conservatively. • Lipstick color should be a natural or light shade.• Nails should either be polished clear or red.
Hair• Hair should be neat.• Wear long hair pulled back away from face.
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Effective Lobbying:Professional ImageBody Language Conveys Confidence• Stand and sit straight. (Practice by placing a book on your
head.)
• Promote a positive image with a pleasant facial expression. (Practice in a mirror.)
• Be the first to extend your hand in greeting.• Place your arms on the chair’s armrests or by your side
with your hands gently locked in your lap. (avoid fidgeting)
• Keep both feet on the ground.
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Effective Lobbying
What is a cadre? A Framework A Nucleus A Core
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Effective Lobbying
Who makes up a cadre?
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Effective Lobbying: What is grassroots lobbying?
Using internal resources and networks to advance the agenda.
Demonstrating to key policy makers that particular issues have support in their home base.
Focusing on the quality of information and quantity of time with the policy maker. (Make the most of the moment.)
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Effective Lobbying: Who is a grassroots lobbyist?
You and anyone else who has an interest in a particular policy issue.
Like who?
Association members, friends, families, colleagues, church groups, etc. are potential grassroots lobbyists.
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Effective Lobbying: What do I need to begin grassroots lobbying?
1. Have an effective message What are you going to tell the policy
maker? You must tell the story, and why you want
to tell it. Once the message is developed, the cadre
must use it consistently.
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Effective Lobbying: What do I need to begin grassroots lobbying? 2. Target your message Grassroots lobbying is labor intensive, so
it is critical to prioritize through careful targeting.
Identify the policy maker that you have the greatest chance of influencing through grassroots techniques.
Effective Lobbying:Your LobbyingAction Plan
Strategy for Internal and External Communications
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Effective Lobbying:Lobbying Action Plan
Timelines & Delegation
of Responsibilities
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Effective Lobbying:Lobbying Action Plan
Lobbying Campaign Evaluation & Assessment
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Effective Lobbying:Lobbying Action Plan
Handouts: “10 Golden Rules of Lobbying” “Meeting with Legislators”
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Effective Lobbying:Activity: Case Study
1. Certified Salary – School System
2. ESP Privatization – School System
3. Evaluation System – General Assembly
4. Code of Ethics – Professional Standards Commission
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Effective Lobbying: Important Things to Remember
The Basics: Political Action, Grassroots Lobbying & Advocacy
Lobbying Roles and Skills
Building the Cadre for Grassroots Lobbying
Your Lobbying Action Plan
Effective Lobbying
What’s in It for Me?Created by: Joe Bell, Karen Jones, Wanda
Lynn, Mark Perez, Willa Vire, and Bert Wagnon
