Lobbying Workshop

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Lobbying Workshop. Visegrad Summer School, Cracow 15 July 2008. Workshop Outline. 10:00Introduction to Lobbying; Coffee break 11:40Presentation of scenario & roles 12:10Game begins 13:30 Lunch break 14:30Official talks 15:30Press conference; Coffee break - PowerPoint PPT Presentation

Text of Lobbying Workshop

  • Lobbying WorkshopVisegrad Summer School, Cracow15 July 2008

  • Workshop Outline10:00Introduction to Lobbying; Coffee break11:40Presentation of scenario & roles12:10Game begins13:30Lunch break14:30Official talks15:30Press conference; Coffee break16:40Continued informal talks17:15Politicians announce results17:20Debriefing & feedback

  • Introduction to LobbyingBefore the gameILobbying Etymology & DefinitionIIHistory, Who & HowIIIGroup work & FeedbackSkills?Steps?Tools/Activities/Communication Strategies?Criticism?IVChecklist

    After the gameVOpen questions

  • EtymologyOne versionWillard Hotels lobby in Washington DCUS President Ulysses S. Grant (1869-1877) called those waiting there to talk to him lobbyists

    But more likelyBritish Parliaments central lobbyWhere citizens can go & request to meet with their Member of Parliament

  • DefinitionLobbying TheoreticallyThe practice of trying to persuade legislators to propose, pass, or defeat legislation or to change existing laws.

    Lobbying GeneralTo try to influence the thinking of legislators or other public officials for or against a specific cause

  • Lobbying & Advocacy

  • History United StatesStarted after War of IndependenceCitizens petitioned Congress directly

    1946 Federal Regulation of Lobbying ActDefines lobbyistsLobbyists must nowRegister with Senate & House Report how much they paid to whom, and for what purpose

    Highly regulated

  • History European UnionLate 1970s: Lobbying appears in Brussels

    1979: First direct election of the EPSparked explosion of lobbying at the EU

    1986: Single European ActLobbying now more important & attractive

    The more important the EU becomes as a player in the world, the more it becomes a lobbying target

    Changes brought about by 2004 enlargement

  • Who?Interest groupsAny association of individuals or organisation that attempts to influence public policy in its favour

    Categories of interest groupsSectionalIndustryProfessional bodiesTrade unionsPromotional: Cause Fire brigade: Specific issue

  • Who?European Union Brussels15,000 lobbyists2,600 special interest groups have a permanent officeDistribution: European trade federations: 32%Consultants: 20%Companies: 13%NGOs: 11%

  • How?

  • How?Lobbying companies aka public affairs companies

    Organisations or companies pay professionals to do lobbying on their behalfIn-house lobbyistVia a specialised lobbying firm

  • How?Due to fragmented nature of EU institutional structure, can lobby at EU or national level

    Main targetsCommissionCouncilEuropean Parliament

    Main channelsNational delegations in BrusselsMembers of the many Council working groupsInfluencing the Council via national governments

    Rules: only a non-binding code of conduct

  • How?Different LevelsDirect or indirect contact with representativeContacting other interest groupsPresence in the public sphereResearch & analysis of political issuesIntra-organisation informationMobilisation of population in favour of your issue

  • SkillsAnalytic skillsStrategic thinking & planningNegotiation skillsNetworkingPublic representationManagement skills

  • SkillsAnalytic skillsKnowledge of political & legislative process and institutions, rulesAnalysis of the relevant actors and their argumentsResearch and analysis of upcoming decisions, legislations; gathering of information etc.

  • SkillsStrategic thinking and planning Key: Scanning/observing the political process allies/adversaries; current debates; arguments Then strategic decision: where, when, how to invest time, energy and money for direct or indirect lobbying activities

  • SkillsNegotiation skillsTrust, credibility, authenticity, integrityGood preparation: Have arguments ready, prepare counter-arguments Good listening & interpersonal skillsAbility to read situation wellBe ready to insist, irrespective of scepticism, attacks, etc.

  • SkillsNetworkingMaintain broad network with legislators from all parties & institutionsFind potential allies/partners Strengthen information exchangeCooperate where and when appropriate

  • SkillsPublic representationKnowledge of media scene, their positions, arguments media is key instrument for lobbyingTargeted use of press releases, conferencesGood public speaking; social skillsRight appearance depending on setting

  • SkillsManagement skillsDetermine your needs tools, supplies, human resourcesOrganisational skills distribute tasks, decide upon actions to takeAbility to work with scarce resourcesFundraising skills

  • Steps

    Problem analysisGoal & Objective(s)StakeholdersResource analysis

  • StepsProblem analysisWhat is the problem?Current state of affairsChallenges / issues to be addressedMajor obstaclesOrganisation profile Strengths & weaknesses

  • StepsGoal & Objective(s)General goal (long term)Change policy, raise awareness, funds?Position on the issue at handRespect organisations formal policyFormulate objectives (short term)Be clear, specific, reasonable and set targets

  • StepsStakeholders & Other ActorsMain targetsFor whom do you speak?Relevant stakeholders: InfluentialsDecision-makersOpponents (and how to counter)Potential partnersApproach for support & collaboration in coalitions

  • StepsResource analysisNeeds analysisClear scheduleOverview of costsFundraisingDetermine potential sources of fundsTasks & responsibilities distributionWhich ones?

  • StepsTasks to be distributedPublic & media relationsLobbyingCommunications (website, newsletter)AdministrationFinances & fundraisingActivity planningResearchNetworkingRecruiting & training volunteers

  • Tools & CommunicationTactics, Tools & ActivitiesMajor stepsFor each step: identify how will implement effortOrganisation strategies(Other) potential coalitions & partnerships?Recruitment strategiesCompile lists, organise meetings, telephoneMobilisation strategiesDirect / grassroots lobbying, media advocacy, public education, research

  • Tools & CommunicationMessage / CommunicationMessage definitionFocus on single messageKeep It Short & Simple (KISS)Language: clear, inclusive, positive imagesTalented & persuasive public relations staffPartnersMessages that will work in collective interest of coalition

  • Tools & CommunicationEffective communication strategiesBe accurateBe briefBe clearUse multipliers Use appropriate technologies

  • Tools & CommunicationMechanismsLetters / phone calls to politiciansSign-on letters / petitionsIn-person meetingsEmail alertsWebsitePublic events & open meetingsOp-Eds in newspapersBackground papersProtests

  • Tools & CommunicationLetters to key targetsUse letterheadKeep to 1 pageNo threatening toneThank your reader

  • Tools & CommunicationMeetings with target group / personMake an appointmentBring a small delegationRemember: you know more about the topic!Discuss from targets perspectiveDo not bluff / inventLeave a factsheetSend written reminder & thank-you note

  • Tools & CommunicationPress releaseSend only newsworthy informationMost important facts in 1st paragraphAnswer who, what, when, where, why

  • Tools & CommunicationPress conferenceSchedule carefully and in advanceChoose easily accessible locationGive reminder callWrite good press release & backgroundHave flawless audio systemKeep it short, leave time for Q&AKeep list of attendees

  • Tools & CommunicationLetter to journalistsPolished languageSpecific examplesOnly one topic / letterSignatureAddress & telephone number

  • Tools & CommunicationRadio & TelevisionShort adsWell-briefed, articulate spokesperson on TV/radio talk showPress releases to news directorsGive local TV/radio ideas for editorials

  • Tools & CommunicationKeep in mindBe quote readyUse accurate & up-to-date factsMake a list of already-contacted mediaHire media-experienced staff & volunteers

  • Open QuestionsWhat is some of the criticism made against lobbying? Its limits?

    Which are the most powerful lobbies?

    Which groups are under-represented?Which topics have you covered so far where lobbying makes a difference?Lobbying = Corruption?

  • Lobbying & DemocracyDemocratic

    Lobbying is a way for citizens to signal to elected officials how they want to be representedIt denotes an open, pluralistic societyNot so democratic

    Only represents certain groupsRequires vast sums of moneyIs vulnerable to legislators and publics short attention span

  • Powerful LobbiesIndustries 2007

    Lobbying Spending 2007

    Source: OpenSecrets.org

  • ContactsplanpolitikFriedelstr. 16D-12047 BerlinT: +49 30 6003 4643F: +49 30 6003 4645info@planpolitik.dewww.planpolitik.de

    What are the major steps you want to take to achieve the outcome? For each major step, identify how you would implement the effort.What organizing and mobilizing strategies will you use to achieve your objective?Organizing? Coalitions and partnerships: Are there other major coalitions that you should meet with?Recruiting? Gathering lists, convening meetings, telephoning, Mobilizing? Direct lobbying, media advocacy, grassroots lobbying, public education, research.Address the fact that other groups will be taking actions, too, and how you will deal with this. Letters to Politicians/Target Persons Write on your personal or business letterhead.Keep your letter to one page, and put your message in your own words.Dont use a threa