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Online Personal Branding for Unesco-IHE Academics using Twitter
Impact Online Media on society
Now
Why every academic should be on social media and Twitter
Before publication:
Use Twitter to: ● connect with academics in your field● ask questions (“crowdsourcing”)● spread the word about the research
you’re undertaking
After publication:
● shout out about your work● reach your peers● reach new and unexpected audiences● increase downloads● increase citations (in time)● increase impact● be invited to speak
Some more advantages of Twitter for academics
● availability for questions without the long intros / inquiring emails
● creating an active presence as an academic
In the Netherlands, Twitter is still the no. 1when it comes to news
Just an example of someone who has benefited from claiming his topics online
This could be you
Rolf Hut
I am a scientist at Delft University of Technology. I solve my problems using a MacGyver attitude. I build measurement devices using scavanged parts from consumer-electronics. I connect existing online data sources to answer relevant scientific questions. I encourage my students to learn by discovering, building and doing.
Twitter for academics 101 - fix the basics
How do you want to be found / what are your topics?
Who am I?
Use a good avatar: recognizable, face forward profile picture
Choose a fitting name and optimize your bio.
< 140 chars
#
@, DM
Use images and links
Retweet and add value
Claim your topic(s)Or someone else will
Follow, follow back
How to search on Twitter
Searching on social media is different from searching with
Interact / engage / talk / endorse / ask open questions
When in doubt: Wait!
Consult UNESCO-IHE Communication Office
Wrap up
Some do’s and don s
● Optimize your bio / profile● Claim your topics● Use hashtags for subjects (#)● Use handles for people and institutions (@)● Use links and images● Use the news to be relevant: add (academic) value● Do not rant and complain (too much)● Be nice to people● Do promote your field● It’s not about you all the time● Praise people from time to time● Don’t be negative (unless that is your brand)
Some do’s and dont’s
Join in and have fun :-)
