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Linkedin for UNESCO-IHE Academics
Impact Online Media on society
Now
A few statistics about LinkedIn
● Founded in 2002● Launched May 5, 2003● Earns money from HR (jobs),
advertisements and premium subscriptions
● 24 languages● Employs almost 10.000 worldwide● Largest professional network
Some more LinkedIn features
Why every academic (and student) should be on LinkedIn
“LinkedIn is all about business to business connections, professional
development, HR and recruiting surely?
“LinkedIn is your virtual introduction to a network of professional experts from
around the globe.And since a new member joins every
second, it lends the perfect opportunity to search for, make introductions to, and
collaborate with (potential) fellow researchers
Before publication
● Connect with academics in your field● Ask questions (“crowdsourcing”) - conduct
research through LinkedIn● Spread the word about the research
you’re undertaking● Join interest groups● Provide details on current and previous
employment
After publication
● share news (updates) about your research● reach your peers● reach new and unexpected audiences● increase downloads● increase citations (in time)● increase impact● be invited to speak
● Tool for searching for experts● Global (employers) network● Work on projects together with your
fellow researchers globally● Owned by Microsoft, owner of
Slideshare● Make use of the university page (will
merge with the company page soon)
Some more advantages of LinkedIn
● Blogging on LinkedIn (pulse)● Keep track of (your) undergraduates● Students should start today with
creating their professional future ● Personal brands and company brands
amplify each other
Some more advantages of LinkedIn
LinkedIn for academics 101 - fix the basics
How do you want to be found / what are your topics?
Fill in the education section, the volunteer section, the courses you did,
languages you speak and endorsements as well.
Important for academics: Projects
https://www.linkedin.com/help/linkedin/answer/5?lang=en
Interact / engage / talk / endorse / ask open questions
When in doubt: Wait!
Consult UNESCO-IHE Communication Office
Join in and have fun :-)