Linkedin for UNESCO-IHE academics

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Linkedin for UNESCO-IHE Academics

karlijn@NosCura.nl06-42473080@dewitk rob@NosCura.nl06-81834114@RobSpeekenbrink

Impact Online Media on society

We all know theres a lot and its NOT going away


The smartphone has changed a lot

The US election has turned into a selfie show? Here Clinton asked people to Make selfies. People think Trump won because of Facebook (ads)

For Generation Z (born 1995-2005) technology and internet are in Maslovs pyramid: socializing = social networks

A few statistics about LinkedIn

Founded in 2002Launched May 5, 2003Earns money from HR (jobs), advertisements and premium subscriptions24 languagesEmploys almost 10.000 worldwideLargest professional network

Some more LinkedIn features

Your LinkedIn network = your peers, your future employers, students and alumni

Why every academic (and student) should be on LinkedIn

LinkedIn is all about business to business connections, professional development, HR and recruiting surely?

LinkedIn used to be all about your online CV. It is very rapidly transforming into the best professional development network - also for academics

LinkedIn is your virtual introduction to a network of professional experts from around the globe.And since a new member joins every second, it lends the perfect opportunity to search for, make introductions to, and collaborate with (potential) fellow researchers

Because the LinkedIn timeline has interesting and professional information (in contrary of Twitter/Facebook)

Research shows (Piwowar&Vision 2013) comparable research published in open journals are cited 9% more than others

Before publicationConnect with academics in your fieldAsk questions (crowdsourcing) - conduct research through LinkedInSpread the word about the research youre undertakingJoin interest groupsProvide details on current and previous employment

After publicationshare news (updates) about your researchreach your peersreach new and unexpected audiencesincrease downloadsincrease citations (in time)increase impactbe invited to speak

Taylor and Francis (

Tool for searching for expertsGlobal (employers) networkWork on projects together with your fellow researchers globallyOwned by Microsoft, owner of SlideshareMake use of the university page (will merge with the company page soon)

Some more advantages of LinkedIn

Blogging on LinkedIn (pulse)Keep track of (your) undergraduatesStudents should start today with creating their professional future Personal brands and company brands amplify each other

Some more advantages of LinkedIn

Because it ranks very high on Google - you better do it well

Only 4% of recruters dont use social media (and 3% are not sure they do or dont)

You create your own professional stage: DIY PR

Youre claiming your topic: You are the expert on something. Tell them

LinkedIn for academics 101 - fix the basicsHow do you want to be found / what are your topics?

Before you start optimizing you might want to turn notify your network off. Turn it back on later.

Choose a good avatar picture: facing forward, only head and recognizable. Top left is Ewoud Kok. Top right: Stefan Uhlenbrook. Bottom left: Gerald Corzo, bottom right: Titia Wouters

Complete / Optimize your profile. Dont forget the short url (below the photo) and the header image

Add relevant keywords to your headline: This is what appears in Google

Optimize your summary - repeat the headline keywords. Keywords improves your chances of being found

Fill in every relevant experience (job). Dont forget to enrich (every item in experience) with links, photos, videos, presentations

Your publications (all) and links to them (the open ones of course)

Fill in the education section, the volunteer section, the courses you did, languages you speak and endorsements as well. Important for academics: Projects

And remember you can change the order (often, not always)

Start connecting to people - only the ones youve professionally met (more info exchange): type in their name in the search bar and press Connect (explain about inMail).Choose one of the opties en send invitation. Dont forget to customize your message

There is a difference between connecting (two way) and following (one way - no connection)

Start following companies and groups (under interest). Through search or find people in the companies or groups (or slideshare)

Based on your current connections: people who you may know according to LinkedIn (under my network)

Find alumni using the alumni tool (under my network) and connect. Check your second degree network

See who looked at your profile. Follow or connect to these people

Start recommending people and ask to be recommended

Interact / engage / talk / endorse / ask open questions

Start being the U-IHE ambassador by being part of the online conversation. Tone of voice, mirroring, dealing with trolls, how to deal with crisis-situations

Post (share update) regularly: you can mention people. Add images and links

and blog - write an article (pulse - only in English version). Add images and links. LinkedIn blogs are very well read, shared and highly appreciated

When in doubt: Wait!

Consult UNESCO-IHE Communication Office

follow the LinkedIn timeline to be updated about the things your network cares about. Note the 15 ways to keep in touch (top-right)Like, comment, share

Join in and have fun :-)

karlijn@NosCura.nl06-42473080@dewitk rob@NosCura.nl06-81834114@RobSpeekenbrink