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Slides from a presentation by David Friedman of Boston Logic at the MAR Conference in Worcester, MA on October 19, 2010. David talked about how Realtors can utilize Social Media for marketing and lead generation.
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SOCIAL MEDIA FOR REALTORSActionable, Results Oriented, Time Saving Techniques
Presented by: David Friedman
President, Founder
Boston Logic Technology Partners
T: 617.266.9166www.bostonlogic.co
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T: 617.266.9166www.bostonlogic.com
READY SET GO
1. Where are we?2. New Paradigms3. Strategies4. Social Media Tips5. Automation6. Q & A
T: 617.266.9166www.bostonlogic.com
T: 617.266.9166www.bostonlogic.com
94% use the internet in the home buying process
2/3 of home buyers used the internet to search homes first
90% of sellers listed their homes on the internet
STATS FOR THE REAL ESTATE MARKET
Profile of Home Buyers and Sellers 2009
THE OUTBOUND MESSAGE HAS BEEN REPLACED BY A CONVERSATION
Sociology and technology
Fosters Dialogue Fosters relationships Internal Syndication User generated content Cheap
T: 617.266.9166www.bostonlogic.com
“Social Media is Like a Cocktail Party: Listen Then Respond”
Photo Credit: The Dana Files
T: 617.266.9166www.bostonlogic.com
CONTENT IS KING!
Technology is highly accessible
Strategy is extremely important but a small piece of the effort.
Repurposing and Syndication
Rich content
RENTING VS OWNING
Traditional Media Spot TV Radio Pay Per Click Web banners Outdoor Print
Search Engine Optimization Social Media
Renting Owning
MANY MEDIA
Website eNewsletters Blogs RSS Facebook Twitter Linked-In Digg Reddit
Your audience can consume your message through many sources
Repurposing and syndication of content
RSSReally Simple Syndication
T: 617.266.9166www.bostonlogic.com
DON’T PROMOTE, EDUCATE!
Balance Self-Promotion + Value Contribution
T: 617.266.9166www.bostonlogic.com
ACTIONABLE STEPS YOU CAN TAKE
T: 617.266.9166www.bostonlogic.com
BLOGS ARE THE HEART OF SOCIAL MEDIA
BLOGGING AND B2C AND B2B LEADS
T: 617.266.9166www.bostonlogic.com
BUT I DON’T HAVE THE TIME!
T: 617.266.9166www.bostonlogic.com
SECRET: YOU ALREADY DO THIS
Every time You update a listing in MLS, update your social media profiles automatically via RSS.
Questions answered for clients Market Reports Newsletter content Information about listings Market Information
T: 617.266.9166www.bostonlogic.com
BostonLogic.com Facebook.com/BostonLogic LinkedIn.com/in/DavidGFriedman Twitter.com/BostonLogic Google.com/profiles/YourName
Protect Your Online Brand
T: 617.266.9166www.bostonlogic.com
1. Control your page
2. Pictures3. Status4. Feed content5. Attract followers6. Join groups7. Post Events
500 Million Users
T: 617.266.9166www.bostonlogic.com
SEARCH FORMS ON FACEBOOK
T: 617.266.9166www.bostonlogic.com
SEND TO FACEBOOK
T: 617.266.9166www.bostonlogic.com
T: 617.266.9166www.bostonlogic.com
SEND TO TWITTER
T: 617.266.9166www.bostonlogic.com
SOCIAL NETWORK SHARING-DO’S & DON'TS
T: 617.266.9166www.bostonlogic.com
CAREFUL WHAT YOU SAY:
T: 617.266.9166www.bostonlogic.com
LINKED IN
1. Custom URL
2. Avatar
3. Profile
4. Recommendations
5. LinkedIn answers
6. Groups
7. Networking
8. Promotion80,000,00
0 Users
T: 617.266.9166www.bostonlogic.com
SYNDICATION
QUESTIONS???
Need Help? And/or to download this presentation: Visit our blogs: www.RealEstateSEO1.com &
www.BostonLogic.com/blog
Upcoming LogicClassroom Session: Tuesday, November 9th • Twitter
David [email protected] 617.266.9166
