Biennale Shanghai 10.2010 bilingual

Prof. Dr. Hartmut Esslinger, founder frog design

SOCIAL IMPACTBY

DESIGN

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&SHANGHAI DESIGN BIENNALE 2010

SCENE FROM SCI-FI MOVIE „i-ROBOT“ (2004)

Hartmut Esslinger 博士、教授、青蛙设计创始人

设计力改变社会

L O V E

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&2010 上海设计双年展

科幻电影《机械公敌》中的场景 (2004)

1. Strategic Design2. Social Space

3. Social Creation4. Social Design

5. Future

1. 战略式设计2. 社会空间 3. 社会化创造4. 社会化设计

5. 未来

"Our biggest challenge in this new century is to take an idea

that seems abstract - sustainable development – and turn it into a reality for all

the World's people".

Kofi Annan

“ 我们在新世纪面临的最大挑战是如何将可持续发展这样一个抽象的

目标付诸于实施并让其惠及全人类”

科菲 ·安南

GOODFOR PEOPLE

GOODFOR EARTH

关爱人类关爱地球


3. Social Creation 4. Social Design

5. Future

1.战略式设计2. 社会空间

3. 社会化创造4. 社会化设计

5. 未来

THECREATIVE CATALYST

DESIGN

创意催化剂

STRATEGIC

战略式设计


DESIGN

Humans, Communities & Society人、社区与社会

创意催化剂

STRATEGIC

战略式设计


DESIGNScience &

Technology科学与技术


创意催化剂

STRATEGIC

战略式设计


DESIGNScience &



Finance &Business资金与商业

创意催化剂

STRATEGIC

战略式设计


DESIGNScience &



Finance &Business资金与商业

Ecology & Resources生态与资源

创意催化剂

STRATEGIC

战略式设计

Strategy

(long-term)

4 – 5 years

Tactics

(mid-term)

12-18 months

Concept

DesignDetailed

Design &

Engineering

Production

SupplyOperations

Support

Recycling

Product

Road Map

Project Book

(briefing)

Research of

markets &

technology shifts

Focusing

on “real”

projects

Collaboration

with production

and marketing

Collaboration

with production

and marketing

Support for

detailing &

refinements

Information

stage &

learning

STRATEGIC PLANNING

STRATEGIC

PROCESS “DESIGNERS AS PARTNERS”

PRODUCT LIFECYCLE MANAGEMENT (PLM)

长期战略4-5 年

中期战术1 年 -1.5 年

概念设计细节设计与工程支持

生产供应由运营支持的回收

产品发展规划简略项目执行计划

对市场和技术动向的调研

简略项目执行计划

与生产和营销合作

支持细节执行与优化

提供信息与培训

战略规划产品生命周期管理 (PLM)

战略式合作伙伴型设计的流程

与生产和营销合作

BETTERPROCESSBETTERDESIGN

更好的流程更好的设计

1. Strategic Design

2. Social Space3. Social Creation4. Social Design

5. Future

1. 战略式设计2. 社会空间


5. 未来

coolinfographics.com

URBAN SPACE城市空间

PUBLIC SPACE公共空间

http://www.kabmurungraya.net/2009/05/02/contemporary-dining-room-furniture/

PRIVATE SPACE私人空间

Herman Miller Office

OFFICE SPACE办公空间

motorauthority.com

FACTORY SPACE工厂空间

kevinrichter.com

HEALTH CARE SPACE医疗空间

happyhornets13.wikispaces.com

HANDICAPPED SPACE

残疾人空间

blindsociety.com

SOCIAL MEDIA SPACE

社会化媒体空间

CYBER SPACE网络空间

NATURAL SPACE自然空间



5. Future



5. 未来

EVERY HUMANIS BORN AS A

CREATIVE BEING

人生来就会创造

CO-DESIGNWITH

CHILDREN4

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与孩子一同设计 4

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KIDZ WANT DREAMS

孩子们需要梦想

CO-DESIGNWITH

DENTISTS

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与牙医一同设计

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CUSTOMERS ARE SMART

$5500

顾客们是聪明的

KAVO 1970+ KAVO 口腔医疗器械 1970

CROWDSOURCING

2.04

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群智 2.0 4

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A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA维也纳应用艺术学院工业设计硕士班作品





3. Social Creation

4. Social Design5. Future



5. 未来

Social Design shall improve and protect

human well-being and livelihood.

社会化设计将改善并保护

人类的健康与生活

VALENTINE COMPUTER „design recycling“

of Ettore Sottsass‘ & Perry King‘sOlivetti typewriter by ID2/Vienna

情人电脑埃托 ·索特萨斯和佩里 ·金的奥利维蒂情人打字机的

回收设计利用维也纳应用艺术学院工业设计系作品

OXO KITCHEN TOOLSOXO 厨房用具

ELECTRIC VESPAProject by ID2/Vienna

复古伟士牌电动摩托车维也纳应用艺术学院工业设计系作品

DIGITALTELE-PRESENCE


数码远地临场感受

INTEL 2000+ 英特尔零售概念 2000

AUGMENTED REALITY增强现实

INTEL 2000+ 英特尔零售概念 2000

AUGMENTED REALITY增强现实

BOGOTATAXI


波哥大出租车

LEARNINGCOCKPIT


智能驾驶座

AUGMENTEDDRIVING


智能驾驶辅助

MANUALE-CHARGER

智能汽车充电站

ROBOTICE-CHARGER


智能汽车充电站

MICRO AGRICULTURE

微型农业A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA

维也纳应用艺术学院工业设计硕士班作品

ROMAMOBILE


吉普赛回收车

WALKWAYSCOOTER


人行道摩托车



HUMANDRIVE

人力驱动车

PLACEHOLDER IMAGE

ROBOTICWHEELCHAIR


智能轮椅

PLACEHOLDER IMAGE

ROBOTICWHEELCHAIR


智能轮椅

CHAIR一体化座椅

INTEGRATIVE


INTEGRATIVE CHAIR

一体化座椅A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA


http://bloom-parentingkidswithdisabilities.blogspot.com

AUGMENTING COMMUNICATOR

增强通信仪

CYBORG PROSTHETIC

半机械式人体修复A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA


CYBORG PROSTHETIC

半机械式人体修复A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA


HEALTHY FAST FOOD

健康快餐A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA


PRIVATE AIDS TEST

艾滋病家庭检测工具盒

Project Masiluleke

PRIVATE AIDS TEST

艾滋病家庭检测工具盒

Project Masiluleke

TELE-PRESENCE 3D MEDIA ROOM

网真 3D 媒体室A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA


PREVENT DOMESTIC ABUSE

避免家庭暴力A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA


STOP NAME DISCRIMINATION

制止姓名歧视A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA


PRESERVE WISDOM传承智慧




5. Future


3. 社会化创造4. 社会化设计5. 未来

HISTORYIS FUTURE20 YEARSFORWARD

历史在未来重演展望未来 20 年

INFORMATIONCLOUD


信息云

IONIZEDINTERFACE

A STUDY PROJECT BY FROG DESIGN青蛙设计项目研究

离子化界面

ORGANICCOMPUTING

A STUDY PROJECT BY FROG DESIGN青蛙设计项目研究

有机计算

BRAINENHANCEMENT


脑力增强

“BANG”DESIGN


生物数字混合设计

BRAIN ENHANCER: creativity boosting device by Ewald Neuhofer @ ID2/Vienna

CREATIVEBY CHOICE

每个人都有创造的潜能A PROJECT BY ID2 MASTER CLASS AT UNIVERSITY FOR APPLIED ARTS, VIENNA


[email protected]

FORMFOLLOWSEMOTION

L I F E

&

L O V E

SCENE FROM SCI-FI MOVIE „i-ROBOT“ (2004)

[email protected]

形式追随情感

L I F E

&

L O V E

科幻电影《机械公敌》中的场景 (2004)