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# CSES2015
Millennials & Startups
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March 8, 2015
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What Their Impact on Hospitality Means to You
Hello, my name is Claire Harrington, CMP
Manager, CommunicationsSocial TablesMillennial, circa 1987
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Audience Presenter Agreement
Get Out of Jail Free Card...● You are free to leave any time (just no tomato throwing, please)
Join the Conversation...● Tweet at me @charrington_28 or @socialtables
Steal Everything!● Take as many photos/notes as possible and share them!● I can send you the deck as well > [email protected]
Presenter-Audience Agreement
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● Understand the impact of millennials on the market, and
how you should respond to their presence.
● Learn about 7 hospitality tech start-ups who are employing
millennials and rapidly succeeding.
● Find out how to use the techniques and business strategies
of startups in order to make your company more successful
now.
Learning Objectives
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First things first...
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Who Are Millennials, Really?
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> Apply Subscription Model to your events> Partner with vendors to provide comprehensive convenience
Takeaways to Consider:
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> Publish Reviews of Your Events> Affordable Event Packages
Takeaways to Consider:
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Netflix: $25.6B Tesla: $23.7B
Macy's: $19.7B WhatsApp: $19B
Whole Foods: $19B Gap: $18.9B Sony: $17.7B
United Airlines: $15.7BFacebook Valuation:
$200 BILLION
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80% of smartphone owners check their device within 15 minutes of waking up. Our online presence subconsciously influences our behavior.
Leverage this on social media.
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> Don’t talk at. Talk to. > Distribute content.> Build community.> Stay on Top: Snapchat’s Discover.
Takeaways to Consider:
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> Break out of the health-food only trend. Make a health track. Offer health breaks, juicing demonstrations, fitness coaches, gamification through coordinated races, zen room, nap time, intramural teams.
Takeaways to Consider:
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Exercise:
> What is one change you can make tomorrow to better position your events in front of millennials?
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7 Hot Startups Impacting Hospitality
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EventBrite
Disruption: Ticketing
Intrigue: B2B and B2C. Self-service ticketing company
that lets users create, promote and find events. Lets
companies promote, plan and track their own events.
Married leadership. IPO expected in 2015.
Impact: $199.6 million; 200 million tickets sold
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WeddingWire
Disruption: Weddings & Events
Intrigue: B2B and B2C. Engaged couples can source
and plan their weddings. Companies can promote and
track their business while managing their clients.
Impact: $31.1 million; 2.5 million reviews of 40,000
global businesses
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Luxe
Disruption: Valet
Intrigue: Based on GPS, you tell the app where you’re
going, and a Luxe valeter will be there waiting for you.
Max $15/day. Marketplace-style business.
Impact: $25.5 million; 90% MoM Growth
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Uber
Disruption: Everything, today, Starwood Hotels &
Resorts
Intrigue: To participate, Uber users who sign up to
become new or are existing SPG members simply need
to link their accounts at spg.com/uber. After completing
a qualifying stay at a Starwood hotel, SPG members can
start earning one Starpoint for every $1 spent on Uber.
Impact: $5.9 billion; 72% of the more than 290 cities where Uber operates feature a Starwood hotel
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Disruption: On-Demand Delivery
Intrigue: Immediate gratification, no headache for last minute needs.
Impact:
● Postmates
● What You Want, When You Want (WunWun)
● Amazon Prime Now
● Uber
● Magic
On-Demand Delivery
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Disruption: Catering
Intrigue: Office managers can just give Chewse a
budget, the number of people in an office, and any
dietary restrictions that employees might have. Chewse
then builds a meal for users and delivers to offices at a
pre-determined time.
Impact: $1.7 million; 100,000 meals delivered
Chewse
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Social Tables
Disruption: Room Diagramming
Intrigue: Collaborate on floor plans and attendee
management in the cloud with intuitive software.
Provides flexibility and advanced communications
between venues and planners, as well as planners and
clients.
Impact: $9.6 million; 350,000 events created
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Exercise:
> How can you leverage one of these startups to better your business tomorrow?
> How can you incorporate these startups into your events to attract attendees?
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The Importance of Culture
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Cultivate Loyalty with Millennials
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Startups embrace culture. How can you apply their business practices to your event to attract millennials?
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Titles, Schmitles.
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Personality > Suits
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Benefits
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DDO: Deliberately Developmental Organizations
> Learning over product
Lunch and Learns
> Showcase strengths, bring in influencers
Internal Conferences
> STConf + PCMA
Education Allowance
> Conferences, Toastmasters, Meetups
Leadership
> Host meetups, speak at conferences, CLO, Learning Coordinator
Professional Development
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We want to learn.
We want to be impactful.
We want to prove ourselves.
We want to become better versions of ourselves.
Provide us with direction, accessibility, growth, and
ownership.
Earn Loyalty Through Trust
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Exercise:
> How can you incorporate startup culture into your business to attract millennials?
> How can you incorporate startup culture into your events to attract millennials?
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The Millennial generation is the largest in US history and as they reach their prime working and spending years, their impact on the economy is going to be huge.
Millennials have come of age during a time of technological change, globalization and economic disruption. That’s given them a different set of behaviors and experiences than their parents.
They’re also the first generation of digital natives, and their affinity for technology helps shape how they shop. They are used to instant access to price comparisons, product information and peer reviews.
They are dedicated to wellness, devoting time and money to exercising and eating right. Their active lifestyle influences trends in everything from food and drink to event attendance.
Lessons Learned:
