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sales@spotsndots.com Copyright 2018.The Daily News of TV Sales Monday, September 10, 2018

TELEVISION THE PLACE FOR BREAKING NEWS Millennials aren’t just the second-largest generation group in the U.S. and the most coveted consumer demographic from a marketer-engagement perspective. They’re also more digitally connected than the rest of us, not to mention the most stereotyped. That’s according to the second volume of Nielsen’s Millennials on Millennials, which analyzes and explores emerging media insights and attitudes among U.S. Millennials (defined as adults ages 21-37), including social communication, digital music trends and other topics. The study underscores exactly how digitally focused Millennials are by analyzing national TV and digital news consumption, along with radio. Digital news reaches 88 percent of Millennials in a month while reaching about 80 percent of adults 38 and older. TV news reaches less than two-thirds of Millennials, but reaches 90 percent of the older demographic. Despite radio having the lowest monthly reach among Millennials, at 23 percent, their time spent with radio actually exceeds digital and TV news among the demographic—nine hours per month for radio, compared with three hours, and six hours for digital and TV news, respectively. Digital reported the highest scores across categories for both generations, but the other formats had bright spots, too. Cable news resulted in some of the highest scores for adults 38-64, as they are likely to trust these programs and find them to be credible sources. Like Millennials, adults in this age range also feel connection and excitement to the main topic when watching cable news. When viewing broadcast TV, this viewing demographic increases comprehension to their highest levels. Additionally, the Media Lab study focused on late night shows as a source for news. Millennials feel like they learn more information or increase their knowledge on the topics they are watching more so than adults 38-64. They’re also much more likely to want to take action or be open to changing their opinion as a result of viewing late night clips. Millennials also score higher in trust and enjoyment, especially in excitement around the main topic they are viewing. The reach of digital news among Millennials is growing, but that doesn’t mean that national TV isn’t a key component in this ecosystem. The data actually shows that Millennials are dramatically influenced to tune in to TV during breaking news moments, even more so than adults 38 and older. When looking at monthly reach trended for Millennials, there are spikes in both TV and digital news during special events, such as the 2016 Presidential Election and the Presidential Inauguration in January 2017. Millennials continue to look toward digital news during these events but also tune into TV for supplemental information.

TV PLAYS BIG ROLE FOR MILLENNIALS, NIELSEN SAYSADVERTISER NEWS Discounted pizzas and financial aid for franchisees aren’t doing much to curb Papa John’s sales problems. According to recent checks by Stifel, Papa John’s same-store sales remain under pressure in the third quarter and, if they do not improve, as many as 250 stores could close, says CNBC. In July, same-store sales plunged 10.5 percent after it came to light that Papa John’s founder had used a racial slur on a conference call. That same-store trend continued in August.

So far in the third quarter, same-store sales are estimated to be down 10 to 11 percent... American Airlines is adding live television to its in-flight entertainment options this month. Passengers can watch CBS, NBC, Fox and several cable channels...Ever

heard of Houzz? It’s a website and online community about architecture, interior design and decorating, landscape design and home improvement — and maybe a future big advertiser. Houzz co-founder and CEO Adi Tatarko says the trends her company’s market research department have been tracking in the space are “actually unbelievable.” Just between North America and Europe alone, we’re talking about $1.2 trillion that lives offline but [is] gradually moving online, the CEO said. “And we are leading this transformation with technology, so it’s a huge opportunity”... A technology and brand holding company has plans to reboot Bon-Ton following the discount department store chain’s liquidation in bankruptcy this year. A subsidiary of CSC Generation, which owns the online home goods seller DirectBuy and apparel e-tailer Killion, was the winning bidder in a July 31st auction for Bon-Ton’s intellectual property assets. The company plans to reopen stores in Colorado, Indiana, Wisconsin and Pennsylvania, and will improve the online Bon-Ton shopping experience...RH (formerly known as Restoration Hardware) is betting on brick-and-mortar retail, with a 90,000-square-foot Gallery in the center of the Meatpacking District in Lower Manhattan opening this past weekend... The Wall Street Journal says Walmart’s plan to sell high-end hiking, camping and other outdoor gear on its website hasn’t started well. Several brands, including Leki, Deuter and climbing-gear seller Black Diamond Equipment, asked to be removed from Walmart.com, and the retailer complied. Some reportedly expressed concern that Walmart would eventually push product prices lower.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

NETWORK NEWS Deadline reports that ABC has given a put pilot commitment for a family comedy headlined and produced by The Last Man on Earth star Kristen Schaal. The untitled project, written by Simon Rich, is told from a child’s perspective and pursues themes like working together and overcoming adversity… NBC has put in development Uninsured, a single-camera comedy. It revolves around young parents Dave and Rebecca, who in addition to raising their two kids, end up taking care of Dave’s parents, Elliot and Linda, who have mishandled their finances and need help to pay down a sizable debt. The project is expected to touch upon social issues, as the title refers to the fact that they literally have no insurance… Barbara Hall’s CBS drama series Madam Secretary features a female Secretary of State. Now the veteran creator has set her sights on a new drama for CBS about a woman in a position of power, Ms. Mayor. The project, which has received a put pilot commitment, is the story of a young activist who runs for office on a whim, and, after scoring a surprise victory, is thrust onto a political stage that she’s not prepared for. But she’s determined to take it on with her idealistic enthusiasm. This past season, ABC had comedy series The Mayor, about an outspoken, idealistic rapper (Brandon Michael Hall) who runs for office as a publicity stunt and actually gets elected... Deadline says a famous teenage sleuth is eyeing a return to TV. The CW has put into development a drama inspired by the classic Nancy Drew mysteries. The untitled project revolves around 18-year-old Nancy Drew in the summer after her high school graduation. Nancy thought she’d be leaving her hometown for college, but when a family tragedy holds her back another year, she finds herself embroiled in a ghostly murder investigation — and along the way, she uncovers secrets that run deeper than she ever imagined... NBC is adding five episodes to its original 13-episode order for praised cop comedy series Brooklyn Nine-Nine, bringing the total to 18 episodes for the 2018-19 season. Season 6 of Brooklyn Nine-Nine will premiere midseason on NBC. NBC picked up the Andy Samberg-starring comedy following its cancellation by Fox last spring. Brooklyn Nine-Nine centers on a screwball police officer, played by Saturday Night Live alum Samberg, who happens to be a very good cop... ABC has given a script commitment plus penalty to Can-Can, a single-camera comedy starring comedian Maysoon Zayid. Inspired by the life of Zayid, Can-Can follows the life of a Muslim woman who has cerebral palsy, as she struggles to find love, the right career, and discover who she is separate of her opinionated Muslim parents. ABC has found critical and commercial success with Speechless, a comedy series about a family with a child who has cerebral palsy… Dark Money will have its national broadcast and streaming debut on the PBS documentary series POV and pov.org on Monday, October 1st at 10 PM (ET). The independent film offers perspectives on dark money donations — the unlimited campaign contributions from undisclosed donors, individuals and corporations that have been allowed since the 2010 U.S. Supreme Court ruling on Citizens United.

AVAILS KIII Corpus Christi, Texas, is looking for a driven, solutions-based Local Sales Manager. The LSM must be results-oriented, innovative and a dynamic leader. This person must possess an entrepreneurial mindset and a competitive spirit and exhibit passion for marketing sales, both broadcast and digital. This individual must exhibit the ability to motivate, teach and lead by example. A minimum of 3 years of successful local TV or media sales experience

and/or creative digital is preferred. CLICK HERE for more details or to apply now. EOE. WTNH News 8 / WCTX MyTV 9 / HYFN Local in New Haven, Conn., has an immediate opening for a Sales Research Analyst. This position will provide insights on market, TV, digital and programming trends, as well as create proof of performances to highlight the success of client and station campaigns. We want your

creativity and analysis to take what happened and help us best position it for the future. To be considered for this position you must APPLY ONLINE, and please remember to attach your resume. EOE. KXLF Communications has a rare opening for a Director of Sales to lead the advertising sales department for KBZK-TV and KXLF-TV the CBS-affiliated Television Stations in Bozeman and Butte, Montana. The DOS is responsible for actively recruiting a sales staff that will consistently improve the station’s position as the market leader, and maintaining a positive, energized sales team. 2-3 years of media sales management and/or equivalent sales and management combined experience required. College degree or equivalent experience preferred. Resume and references to: hr@kbzk.com. EOE. KSNV (NBC affiliate) in Las Vegas is seeking an enthusiastic, highly motivated Marketing Consultant who can connect with clients and help them achieve their business objectives through effective TV and digital advertising. The ideal candidate will possess excellent communication skills, and have an enthusiastic and outgoing personality, along with a drive to succeed. Most importantly, we are looking for hard-working salespeople who want to have FUN at work, make money and help local businesses grow. Bilingual preferred! Please Apply Online. EOE. KRIV Fox 26/ KTXH My 20 in Houston are looking for Account Executives (two positions). The AE is responsible for developing new business and selling digital products by maximizing opportunities and growing transactional accounts. This position requires someone who will identify opportunities and close new sales. Four-year college degree preferred. The ideal candidate will be a sales professional with preferred television sales experience and have a proven track record of success in sales. CLICK HERE to apply. EOE.

See your ad here tomorrow! CLICK HERE for details.9/10/2018

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The Daily News of TV Sales @ www.spotsndots.com PAGE 3

HERE’S A PROFILE OF A TV SPORTS VIEWER When asked, “What’s your favorite programming to watch on TV?”, 30.6 percent of American adults will answer, “Sports!” The programs TV sports watchers love to indulge in include NFL Football (72.3 percent), College Football (51 percent), Major League Baseball (49.4 percent) and NBA Basketball (43.4 percent). According to SalesFuel, the game isn’t the only action on the screen with an influence on these viewers. Last year

alone, two-thirds of these fans took action after seeing a TV commercial. Placing TV ads

during sports fans’ favorite games seems to be a stellar way to get their attention. But what are these viewers in the market for? Nearly 75 percent of TV sports watchers are male, and they want to spruce up their style. They’re 55 percent more likely than other adults to spend at least $500 on men’s clothing. And 28 percent are also in the market for a new car or truck. When it comes to home-related purchases, 26.7 percent will upgrade their HDTV sets to improve their game-viewing experience. When they’re not watching sports, TV sports watchers are 110 percent more likely than other adults to buy sporting goods/equipment for the team sport in which they participate. Twenty-nine percent of viewers would also like to find a new pair of athletic shoes within the next year, perhaps to improve personal performance. Overall, more than half of these viewers want to make purchases that help them feel comfortable. Market those products via a comforting medium: TV. (Salesfuel.com)

BUMPY ROAD AHEAD FOR AUTO SALES? Automotive News says two-thirds of the way through 2018, U.S. auto sales are up 1.1 percent. But, despite a healthy and growing economy, virtually no one who tracks the industry projects the year to end better than 2017. That means these next four months are shaping up to be a tough slog to the finish line for automakers — and a test of executives’ ability to suppress their instinct to open up the incentive spigot as dealership traffic fades. “Given all the positive economic news, including a high stock market and low unemployment rates, we might have expected even more, particularly compared to last August which was negatively impacted by Hurricane Harvey,” Charlie Chesbrough, senior economist for Cox Automotive, said in a statement. “This is why we believe all the positive economic news can’t overtake the worsening buying conditions for consumers: The economy may be peaking right now, but the vehicle market likely peaked two years ago.” Through August, U.S. sales are on pace for a full-year total of 17.4 million. Most analysts predict sales in the final third of the year will taper off and result in a full-year total somewhere between the high 16 millions and last year’s 17.2 million. But most automakers, pleased by transaction prices that keep rising and well aware of how profit-killing discounts helped spiral the industry into its last downturn, have been loath to throw more cash on the hood, especially on the sedans and other cars that keep decreasing in popularity.

NIELSEN: 119.9M U.S. HOMES HAVE TELEVISIONS TV ratings might be down, but according to Nielsen, more U.S. households than ever have access to television content. Nielsen, in a report by AdWeek, says it has updated its national television household universe estimates for the new 2018-19 TV season, which starts Monday, September 24th. The company estimates there will be 119.9 million TV homes in the U.S. for the upcoming season, which is an increase of 300,000 from last season. The company also estimates that 305.4 million people in those U.S. TV households are at least 2 years old, which is

slight jump over last year’s 304.5 million figure. To arrive at its national television household estimates, Nielsen combines U.S. Census Bureau data with its own national TV panel of 40,000 households, which represents a total of 100,000 viewers. Additionally, Nielsen found that 95.9 percent of U.S. homes are TV households. The number is down from last year’s estimate of 96.5 percent.

All those TV households have plenty of options to choose from. Last month, FX said that 319 scripted programs had already aired so far in 2018, which is up 5 percent year over year.

FROZEN DINNERS MAKE A COMEBACK The Wall Street Journal says frozen dinners are on a hot streak. Sales of microwavable meals are rising at the fastest pace in a decade, drawing attention from food-company executives otherwise struggling with falling sales for well known but outdated brands. Sales of frozen entrees rose 5.7 percent over the year ended July 15th, according to market-research firm Spins, after annual growth of 0.6 percent and 1.5 percent the previous two years. The latest bump outpaces the 2 percent rise in overall packaged-food sales and marks a change from several years of diminishing sales in frozen meals earlier this decade.

THIS AND THAT CBS CEO Les Moonves has resigned amid a flurry of sexual misconduct allegations. The announcement last night also concluded a months-long battle for control of CBS between Moonves and the company’s controlling shareholder, Shari Redstone... The U.S. Labor Department said nonfarm payrolls rose by 201,000 in August, while the unemployment rate was unchanged at 3.9 percent.

9/10/2018

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