SEO, Search Engine Optimization course at Freelancers Academy

Search Engine Optimization Programs

@Freelancers Academy

www.freelancersacademy.com

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Myth #1“SEO is for technical

people"


Myth #2SEO is largely submission to

search engines. It is monotonous"

Seriously, which world do you inhabit. Very little time of a SEO

professional goes into this


SEO is an integral part of digital advertising


Understanding target audience search behavior and category

competition is the foundation of a planned SEO activity.

That’s why it is not a ‘technical’ activity.


At the implementation level, SEO is sometimes at tussle

with creatives

A fine balance needs to be achieved


The category as a career choice...


Education is not a barrier to achieve success in this category.

Ample opportunities for freelancing.


Fifteen years back, the world started outsourcing software service to India. Seven year back, it was BPO.

Today, the world outsources SEO to India. Look at the client list of

some specialist agencies in India


There are some SEO skills which are plain vanilla

Basic knowledge of HTML and meta tag family.

Thorough understanding of how search engines algorithms work (Google, Yahoo!, & MSN). Staying on top of latest developments.

Experience with link building, article & PR submission and RSS feeds.

Being able to write well : You'll need to write web page copy, press releases, case studies, newsletters, and blog posts.


Some advanced skills

Knowledge of various Content Management Systems is a Plus- this ensures good results with CMS backed sites.

Understanding of site analytic tools (e.g. WebTrends, Google Analytics

And some finer stuff which is always welcome# how to make another site WANT to link to me # how to write an additional page on a certain topic without looking like a spammer # how to leverage news coverage


Example of an actual profile

• The ideal candidate will have experience performing SEO using a variety of analytics tools, and be comfortable working with cross-functional teams.

• Understand the major factors that influence organic search crawling, indexing and keyword ranking. Always be up to date on the latest trends and best practices in the industry.

• Perform search engine optimization activities, including but not limited to: keyword research and ranking analysis, competitive market analysis, keyword friendly copywriting, and analysis of our site’s implementation of SEO best practices.


Example of an actual profile

• Work with IT, Web and Marketing teams to implement site architecture, page content, blogging strategy, meta tags, and press release changes for best practices.

• Research, identify, and establish link partnerships with web sites within our space.

• Track metrics, including referrals, link popularity, rankings, and saturation. Proactively present program recommendations and quantified benefits in order to advance program goals and objectives.

• Coordinate with management of paid search programs for Blue Nile to understand and optimize SEO in light of SEM activities.


Salaries

1.5 – 2 lacs per annum in the beginning.

•Would rise to 5-7 lacs per annum after say 3-4 years


Here is where we come in :)


Some of the things we will cover in the ‘Basic’ level

• Basic differences between the way Google, Yahoo and MSN ranks web pages.

• What kinds of keywords are easier to optimize. How to judge competitiveness of a keyword.

• How is SEO implemented in CMS packages.• Common on-page SEO mistakes• How is usability and information architecture

linked to SEO ? What do search engines like • Vertical seo : mobile, local and international• How to make a SEO Maintenance Plan.


Some of the topics we will cover in the Advanced level

• Digital Asset Management for the site : Going beyond the traditional text SEO

• Recent changes which have made it possible to make Flash files search engine friendly.

• Case studies of websites which have unique tech issues where fixing of meta tags and SEO friendly content is not the only factor to get top ranks

• SEO writing and Information planning for large content driven websites

• Working with sub-domains • Working with Google Webmaster tools



Some of the topics that would be covered

Freelancers Academy‘Learn with us and then

remove the L ’

programs in Web(Instructor-led and Online)www.freelancersacademy.comMumbai office – 022 65369888

Mobile - 9819607019


We cover all the aspects of Digital Marketing and Mobile app. Development (Instructor –led and online)

http://www.freelancersacademy.com/