Embed Size (px)
Citation preview
SEO Fundamentals for SMBs
About White Shark Media● Digital marketing agency, focused
on Search Engine Marketing with 180 employees
● Google AdWords Premier SMB Partner.
● Bing Ads Elite SMB Partner
● #724 on Inc. 5000 list
● We work exclusively with small and medium-sized businesses.
Andrew Lolk● Co-Founder, CMO
● Author of The Proven AdWords Strategy, downloaded more than 15,000 times
● Regular on SearchEngineJournal.com and other known online marketing blogs
whitesharkmedia.com [email protected]
Insights
1) The Difficulty with SEO Depends on Your Industry
2) SEO for a local business requires less effort
3) Google wants to rank good businesses
4) Any One SEO Factor Will Not Make All The Difference
5) Think About Traffic Instead of Ranking
whitesharkmedia.com [email protected]
whitesharkmedia.com [email protected]
whitesharkmedia.com [email protected]
• Consistently lower traffic after the mobile website algorithm
• The traffic increased after the mobile site was launched
Rental Home Website- 72% Desktop - 18% Mobile
Dental Clinic- 50.19% Mobile- 41.04% Desktop
Moving Company- 27.54% Mobile- 66.67% Desktop
Orthopedics for Animals- 54.62% Desktop - 32.18% Mobile
Veterinarian- 43.18% Mobile- 41.08% Desktop
Software - 43.45% Desktop- 48.06% Mobile
Chess Tutoring New York- Mobile 25.58%- Desktop 64.54%
Accessories- 82% Desktop- 9.05% Mobile
Apparel - 73.40% Desktop- 9.05% Mobile
whitesharkmedia.com [email protected]
Mobile Searches Exceeds Desktop- for some industries
VS
What Does A Mobile Website Look Like
Optimized for the Mobile Experience
The Amount of New Mobile Websites Leading up to Mobilegeddon was big
whitesharkmedia.com [email protected]
Best Ways to Get a Mobile Website
Responsive Website Mobile Version of Website- m.target.com
whitesharkmedia.com
- target.com
Focus on User Experience
Important On-Page Elements for SEO
whitesharkmedia.com
SEO title~70 characters
Meta Description~150 characters
Give Pages Keyword Themes and Stick to Them
whitesharkmedia.com [email protected]
Why Multiple Pages?
- Write better, more specific content for each page- Narrow your subject to enable use of abbreviations and synonyms- Write a better SEO title and description
Be Specific
Instead of writing a page about Limousines, focus your services on a bigger section and then split it out into more sub-sections:
● Limousine Rental in Miami● Stretch limousine rental in Miami● Hummer limousine rental in Miami
whitesharkmedia.com [email protected]
Give Pages Keyword Themes and Stick to Them
whitesharkmedia.com [email protected]
Examples of an Invisalign keyword theme:
• Invisalign• Transparent braces• Invisalign benefits• Invisalign price• Invisalign insurance coverage
NAP Data
whitesharkmedia.com [email protected]
Name
Address
Phone
Consistently Identical
Key Location Identifier
Have a Well-Designed Website
Link Building = Recommendations
whitesharkmedia.com [email protected]
Good recommendations
Bad recommendations
Relevant, somebody of authority
“He would know”
How does this fit in?
“If he recommends it, then I don’t know”
Stay Away From Low Quality Links
”I do you, you do me” Link building
whitesharkmedia.com
”What if I pay you?” Link building
”I’ll take anything!” Link building
”Everybody else is doing it” Link directories
Don’t wait for links, but not everything counts
Local Business? Get Local Links!
Reach out. Get listed on local websites.
whitesharkmedia.com
”Sponsor a local event?” Link building
”Can you supply or help?” Link building
”Related businesses” Link directories
Think about links like you think about sales – go get some!
Questions?
Helping small businesses do what they love
