5 WAYS TO USE YELP REVIEWSTO GROW YOUR BUSINESS

Morgan Remmers – YelpSenior Manager of Business Outreach

AGENDA

01 Facebook, Twitter & Email02 Websites & Newsletters03 Print & Post For Customers04 Print & Share With Staff05 Marketing Collateral06 Q&A

Facebook, Twitter & Email

01

YOU CAN SHARE REVIEWS ACROSS YOUR SOCIAL NETWORKS AS WELL AS THROUGH EMAIL.WHA

T

12HOW

3

• QUICK

• CASTS A WIDE NET

• LINKS TO YELPWHY

Websites & Newsletters

02

YOU CAN USE YELPER GENERATED CONTENT TO HELP TELL YOUR STORY.WHA

T

HOW

WHY• HAT TIP TO YELPERS

• MORE AUTHENTIC

• LINKS TO YELP

Print & Post For Customers

03

YOU CAN PRINT REVIEWS TO POST AND SHARE WITH CUSTOMERS.WHA

T

HOW

12

WHY• MAKES GREAT DECOR

• INSPIRES NEW REVIEWS

• TELLS A CURATED STORY

Print & Share With Staff

04

YOU CAN PRINT REVIEWS TO SHARE WITH STAFF.

WHA

T

HOW

WHY• A WAY TO REWARD

STAFF

• WIN HEARTS & MINDS

• USEFUL FEEDBACK TOOL

Marketing Collateral

05

YOU CAN PRINT REVIEW SNIPPETS ON BUSINESS CARDS, POSTCARDS & POSTERS.WHA

T

HOW

123

WHY• SOCIAL TOP OF MIND

• INSTILLS CONFIDENCE

• DRAWS PEOPLE TO YELP

BONUS

No Reviews

06

BIZ.YELP.COM & BIZ.YELP.COM/SUPPORT/MOBILE:Yelp offers a wealth of free tools for business owners.

ACTIVITY

SPECIALTIES

HISTORY

MEET THE OWNER

BUSINESS RECOMMENDATIONS

PHOTOS

CHECK-IN OFFER

YELP DEAL/CERTIFICATE

BADGES

RESPOND TO REVIEWS

…

CHECK-IN OFFER

YELP DEAL/CERTIFICATE

BADGES

…

A WAY TO TURN SOMEONE CASUALLY BROWSING YELP’S MOBILE APP INTO SOMEONE SPENDING MONEY AT YOUR BUSINESS.CHEC

K IN

CHEC

K IN

• SMART MARKETING

• REWARDS LOYALTY

• MEASURE RESULTS

• SOCIAL TOOL

• WE CLOSE THE LOOPCHEC

K IN

YELP

DEA

LAvailable on paper… …or on your phone.

YELP

DEA

L• BUILDS CONFIDENCE

• WE CLOSE THE LOOP

• EASY WAY TO TRANSACT

GIFT

CER

T

GIFT

CER

T• NICE REVENUE SPLIT

• WAY TO SHARE THE LOVE

• EASY WAY TO TRANSACT

BADG

ES

BUTT

ONS

01

SHARING CONTENT BUILDS AWARENESS.

02

BIZ OWNERS WITH NO REVIEWS

• Use the new review sharing tool. Share your Yelp reviews across social networks.• Tell your story. Incorporate Yelper generated content on your website &

newsletters.• Inspire new reviews. Post great Yelp reviews within your business.• Use reviews as a training tool. Print out reviews and share with your staff. • Keep social top of mind. Use review snippets on business cards & marketing

collateral.

• Share your story. Add photos and content to your business page.• Bring people back to Yelp. Use badges & buttons to link people back to your Yelp

page.• Encourage transactions on Yelp by offering a Yelp Deal, gift certificate or Check-

In Offer. TAKEAWAYS

Q&A

08

We know just the place.

THANK YOU