LSABootcamp.com

Welcome to B-Camp

• What is LSA?

• What are we trying to accomplish?

• Our agenda

• Some data about your peers

• How to get the most out of today

Overview

LSA stands for “local search association”

A trade association based in Michigan of 300+ members in 27 countries. Traditional and digital providers of advertising and marketing services and technology

Many work directly with local business owners

About LSA

SAN FRANCISCO (3.6) | DENVER (5.18)| DETROIT (6.1)| CHICAGO (8.16)

LSA Bootcamps 2016San Francisco March 6

What Are We Trying to Do?

Access to information/companiesPractical advice

Educational environment

Our Agenda• Elements of a Successful Digital Marketing Strategy• Making the Most of a Limited Marketing Budget• Digital Presence & SEO Fundamentals• Taking Control of Your Online Reputation• Email Marketing Best Practices• Mobile Marketing: What You Need to Know• Social Media Strategies for Time-Starved

Entrepreneurs• How to Build a Devoted Customer Base• Expert Q&A, Wrap Up and Giveaway Drawing Lunch + coffee breaks

Local Partners

Speakers

Totally in control, self-confident

Still finding your way OMG!

Which One Is You?

Multiple Screens…

Growing Number of ‘Channels’

66.6

7.2

2013 2014 2015

Source: Thrive Analytics, “Local Pulse Surveys”, June 2013, January 2014 & 2015.

Avg. number of media types currently used in marketing efforts

More Media Used Today

40%

37%

33%

21% Not Enough Time

Not Enough Knowledge or Expertise

Ad Budget Not Large Enough

Not Enough Resources to Hire Dedicated Personnel

Source: Thrive Analytics, “Local Pulse Survey” January 2015.

Biggest challenges with online/digital marketing

Challenges: Time, Expertise

Source: LSA survey of SMBs, October 2015

Working with 3rd Parties?(agency, consultant)

“How to rise above local competition”

“Building our social media base”

“Getting more clients”

“Having the time to do it”

“Having a clear ROI”

Source: LSA survey of SMBs, October 2015

Wish List

New Online Resource

MarketingBitz.com

marketingbitz.comMarketingBitz

MarketingBitz.com

• Engage: ask questions/challenge speakers

• Network: talk to each other

• Get business cards: follow up with people

• Stay for full day . . . and giveaway

• Keep in Touch: We’re here to help

To Get Most From Today

SurveyiPad Mini 4 Drawing