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© Constant Contact 2015
Email Marketing Best Practices
Jack Jostes
facebook.com/ramblinjackson
@jackjostes
(303) 544-2125
ramblinjackson.com
President + CEO at Ramblin Jackson
Agenda
3
1. Why Email?2. Email Marketing Best Practices3. How To Get Started
Let me hear you moo if you’re from Illinois or Wisconsin. *No booing
Class of 2008 Bachelor’s Degree in Communication
emphasis in Theatre, Journalism & English
a digital marketing + video production agencyEstablished 2009
Hundreds local business clients served since 2009!
© Constant Contact 2015
Contributing AuthorJack Jostes
© Constant Contact 2015
Jack JostesConstant Contact Authorized Local Expert
© Constant Contact 2015
Why Email?
91% of people
check their email dailySource: Litmus
82% sign up for
email on brand websites
Source: Litmus
72% sign up
expecting discounts
Source: .slideshare.net/bluehornetemail
$44.25 average return for every $1 spent on email marketing
Source: salesforce.com/blog/2013/07
3x higherconversion rate than
social mediaSource: forbes.com/sites/mckinsey
Email marketing:
Real Local Case Studies
Case Study
Case Study
Email Marketing has been a great way to get my name out in front of my existing clients.
The guy who just rented out my VRBO for a week called and said, “I think I’d like to rent out that house you mention in your newsletter.”
Mark Bossert Bossert Residential
Case Study
Email Marketing helps remind our customers of all the services we do.
We usually get 4 to 5 jobs within the first 10 hours of sending out our newsletter.
Becky Schultz Flatirons Carpet & Upholstery
Key benefit: repeat business
First impressionsmatter.
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Should your first impression be this: Or this?
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• Limited # of emails sent at once• No formatting control• No cohesive branding• Potential SPAM complaints• No tracking and reporting of email
results
1. Why email marketing?
Why regular email doesn’t work
Five Email Marketing Best Practices
1) Write Strong Subject Lines
Subject lineWinning the battle of priorities
2SECONDS 2WORDS 2TODAY
Winning the battle of priorities
Tomorrow: Need 3 Hammers – Can You Help?
Joe’s Pet Store Newsletter ALERT: Help your dog beat the heat!
Children’s Classes Still time! Openings available for children’s classes.
March Newsletter
Let me hear you snap
If you have a smartphone in
your pocket.
2) Format For Mobile
3) Use Strong Calls To Action
4) Send the Right Message to the Right Market
4) Send the Right Message to the Right Market
5) Link to longer content on your website
Grow your list with your existing customers!
Train your staff to ask.
1. Start with what you’ve got
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At the counter... Over the phone...
Use a signup link in employee email
signatures
Use a Text-to-Join and have people
memorize it
It can make all the difference.
39
Try a free trial of Constant Contact!
• Free Customer Support• Free Marketing Coaching• Social Media Integration Tools• Analytics• Has a local office in Loveland, CO• Super Affordable - starting at only
$15.00/mo.
Get started in as little as 10 minutes!
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Try a free trial of Constant Contact!
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© Constant Contact 2015
Thank you!
Questions during and after the event? Connect with us!
Authorized Local Expert Jack Jostes
