TheLSA.org

• What’s this all about?

• Who is LSA?

• Our agenda

• Some data about local entrepreneurs

• How to get the most out of today

Overview

What’s this all about?

You may find yourself behind the wheel of a large automobileAnd you may find yourself in a beautiful house, with a beautiful wifeAnd you may ask yourself...How did I get here?

Who (or what) is LSA?

The short version:

LSA stands for “local search association”

A trade association based in Michigan

More than 300 members in 27 countries. Traditional and digital providers of advertising and marketing services and technology

Many work directly with local business owners

Experts, companies here

• Digital Marketing Strategy

• SEO Fundamentals • Social Media Strategy

and Tactics• Mobile Marketing• Email Marketing

Today’s program• Paid Search Best

Practices• Online Reputation• Making the Most of a

Limited Budget• How to Hire a Vendor• Expert Q&A

When it comes to digital marketing: how many of you feel. . .

Totally in control, self-confident

Like you’re still finding your way OMG!

Some slides about local business

90%+ of US businesses have less than 20 employees and account for $4 Trillion

9

5.73 Million Employer Businesses

99%5.67 Million

Businesses with less than 500 Employees

90%5.13 Million

Businesses with less than 20 Employees

$4.0 Trillion Receipts

$29.7 Trillion Receipts

Source: United States Census Bureau; *IFA, “Franchise Business Economic Outlook for 2015”.

781,794 Franchises$889 Billion Receipts*

$11.0 Trillion Receipts

Local business drives economy

27%38% 46% 45% 43% 51%

73%62% 54% 55% 57% 49%

Less than 1year

1-3 years 3-6 years 6-10 years 10-15 years 15+ years

Traditional Media Digital Media

Source: Thrive Analytics, “Local Pulse Survey”, January 2015.

Media Mix by Tenure of Business

Newer biz, more digital

66.6 7.2

2013 2014 2015

Source: Thrive Analytics, “Local Pulse Surveys”, June 2013, January 2014 & 2015.

Avg. number of media types currently used in marketing efforts

More methods being used

50% less than $10k per yr

Source: LSA digital bootcamp attendee survey (4/15).

40%

37%

33%

21% Not Enough Time

Not Enough Knowledge orExpertise

Ad Budget Not Large Enough

Not Enough Resources to HireDedicated Personnel

Source: Thrive Analytics, “Local Pulse Survey” January 2015.

Biggest challenges with online/digital marketing

Time, expertise big challenges

• Engage: ask questions, ask for explanations

• Network: talk to each other, speakers and exhibitors

• Get business cards, follow up with people

• Attend sessions: the day will fly by

• Stay for full day . . . and giveaway

How to get most from today

When you leave we want you to feel...

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