WELCOME TO

WELCOME TO

Hi guys...I will accompany you to the world...the world where dream comes true

LAUGHTER IS TIMELESS,IMAGINATION HAS NO AGE,AND DREAMS ARE FOREVER.

Let us meet my creator...he is none other than WALT DISNEY

IF YOU CAN DREAM IT, YOU CAN DO IT

Now let us glance through the HISTORY OF DISNEYWhatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do-WALT DISNEY

1. It was founded by brothers Walt and Roy Disney in 1923

2. First character - mickeymouse

3. First full length animated film, Snow White and the Seven Dwarf produced in 1937 .4. Walt Disneys death - 19665. Roys death in 1971

6. The release of The little Mermaid won two Oscars.

7. Recently, Disney acquired three huge brands Pixar, Marvel and LucasFilms.

8. The most anticipated new product of 2013 was the Disney Infinity gaming platform

Our Brand mantra is FUN FAMILY ENTERTAINMENT

Our mission is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.

DISNEY - CONTRIBUTION OF SEGMENTS TO REVENUE

. Strong product portflio2. Brand Reputation3. Competancy in aquisitions4.Diversified businesses5.Localization of products

1. Heavy dependence on income from north america2. Few opportunities for significant growth through acquisitions

1. Growth of entertainment industries in emerging markets2. Expansion of movie production to new countries

1.Intense competition 2. Increase piracy 3. Strong growth of online TV and online movie rental

SWT

OWalt Disney SWOT Analysis

WHAT DOES DISNEY DO BEST TO CONNECT WITH ITS CORE CONSUMERS?

Trust, fun and quality entertainment Expand it brand into film, television, consumer products and disneyland Adopted strategy to reach older audience. Created Disney Infinity Gaming platform. Provide the best possible services to the consumer. Started using modern technologies to connect with its consumers.

What are the risks and benefits of expanding the Disney brand in new ways, such as video games and superheroes?

Risks : 1) Company will face stiff competition from already established brands like nintendo.2) Old customers may be emotional and wont accept new trends3) Company needs to deal with conflict between preserving core values and innovationBenefits:New aquisition will create large customer base.

Innovation will add new customers who are fan of super heroes

This strategy help them bring in more revenues and profits.

SUCCESS

Consumer spends 13 billion hours immersed with the disney brand each year.

Consumers spends 10 billion hours watching programs on disney channel

Consumers spends 800 million hours at disneys resorts and theme parks

Consumers spends 1.2 billion hours within a disney movie

Disney is the 13th most powerful brands in the world.

Its revenues topped $45 billions in 2013.

Thank you for travelling along with me patiently...But the journey doesnt end here...let us enjoy a bit more

Let us summarize ...

1.Walt Disney2.History3.Business Segments4.Pie chart-Revenues5.SWOT analysis6.Questions7.Success8.Disclaimer

DISCLAIMERCREATED BY SWAROOP CHANDWASKAR, NIT RAIPUR DURING MARKETING INTERNSHIP UNDER PROFESSOR SAMEER MATHUR, IIM LUCKNOW