WELCOME TO

Hi guys...I will accompany you to the

world...the world where dream comes true

LAUGHTER IS TIMELESS,IMAGINATION HAS NO AGE,AND DREAMS ARE FOREVER.

- WALT DISNEY

Let us meet my creator...he is none other than

WALT DISNEY

IF YOU CAN DREAM IT, YOU CAN DO IT

Now let us glance through the

HISTORY OF DISNEY

Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to

bring others and show them how well you do what you do

-WALT DISNEY

1. It was founded by brothers Walt and Roy Disney in 1923

2. The first two decades were the struggling period for Disney ... I was the first character named mickey mouse created by them...

3. First full length animated film, Snow White and the Seven Dwarf produced in 1937 led to other animated classics throughout the 1940s, 1950s and 1960s including Pinocchio, Bambi, Cindrella and Peter Pan

4. After Walt Disney’s death in 1966, Roy took over as CEO and realized his brother’s dream of opening the 24000 acre Walt Disney World Theme Park in Florida.

5. After Roy’s death in 1971, company stumbled for several years without the leadership of its two founding brothers.

6. The release of The little Mermaid won two Oscars.

7. Recently, Disney acquired three huge brands Pixar, Marvel and LucasFilms.

8. The most anticipated new product of 2013 was the Disney Infinity gaming platform

Our Brand mantra is “FUN FAMILY

ENTERTAINMENT”

Our mission is to be one of the world's leading producers and

providers of entertainment and information, using its portfolio of

brands to differentiate its content, services and consumer

products.

Disney - contribution of segments to revenues

Media Networks 45%Parks & Resorts 31%Studio Entertainment 13%Consumer Products 8%Interactive 3%

Brand Reputation• Highly Diversified Portfolio

• Strategic & Tactical Acquisitions

• Global Expansion & Alliances• Economies of Scope• Top Management• Loyal Customers

• Strong Financial Position

• High Cost of Operations•Concentration of Revenues In

North America• Approaches Antitrust Law

Limits

• Benefits From IT Advances & Mobile Gaming

•Build A More Eco-Friendly Image• Further expansion in new

emerging economies • Release of New Successful

Stories & Characters

• Financial Récession• Increasing Piracy• Strong Competition• Continous Need For

Technological Update• Change in Consumers

Preferences & Tastes• Negative Publicity Due to

Unexpected Event

S W

TO

Walt Disney SWOT Analysis

WHAT DOES DISNEY DO BEST TO CONNECT WITH ITS CORE CONSUMERS?

• Trust, fun and quality entertainment• Expand it brand into film, television, consumer products and disneyland• Adopted strategy to reach older audience.• Created Disney Infinity Gaming platform.• Provide the best possible services to the consumer.• Started using modern technologies to connect with it’s consumers.

What are the risks and benefits of expanding the Disney brand in new ways

Risks : 1) Company will face stiff

competition from already established brands like nintendo.

2) Old customers may be emotional and won’t accept new trends

3) Company needs to deal with conflict between preserving core values and innovation

Benefits:1) New aquisition will create

large customer base.

2) Innovation will add new customers who are fan of super heroes

3) This strategy help them bring in more revenues and profits.

SUCCESS

• Consumer spends 13 billion hours “immersed “ with the disney brand each year.

• Consumers spends 10 billion hours watching programs on disney channel

• Consumers spends 800 million hours at disney’s resorts and theme parks

• Consumers spends 1.2 billion hours within a disney movie

• Disney is the 13th most powerful brands in the world.

•Its revenues topped $45 billions in 2013.

Thank you for travelling along with me patiently...But the journey doesn’t end here...let us enjoy a bit more

Let us summarize ...

1.Walt Disney2.History3.Business Segments4.Pie chart-Revenues5.SWOT analysis6.Questions7.Success8.Disclaimer

DISCLAIMERCREATED BY SWAROOP CHANDWASKAR, NIT

RAIPUR DURING MARKETING INTERNSHIP UNDER PROFESSOR SAMEER MATHUR