Founded by

Roy O Disney & Walt Disney(1893-1971) (1901-1966)

Mission

“ To develop the most creative, innovative and profitable entertainment experiences and related products in the world ”

History

First character

Further,

To further,

Meanwhile, in 1955

And in 1971, the Walt Disney world theme park!

Core Consumers

Kids

Teenagers

Families

Success Mantra!

5 business sectors: Media networksStudio entertainmentParks and resortsConsumer productsDisney channel

Walt Disney Pictures Pixar Animation Studios Hollywood Records Touchstone Pictures Disney Records Disney Theatrical Group

Studios

Consumer Products

Disney Hard Lines Disney Soft Lines Disney Toys Disney Press Disney Publishing Worldwide Disney Store

Media Networks

ESPN Disney Television Group ABC Owned Television Stations Group Internet Group ABC Radio

Park and Resorts

Disney Land Resorts Walt Disney World Resort Tokyo Disney Resort Disney Cruise Line Disney Vacation Club

Risks of expansion

Struggling Global Economy Rapid Pace of Changing Media and

Technology Competition with Universal Orlando Unionized Work Force 90 years heritage to be preserved

Heritage vs InnovationExpansion measures

Target audience through economical entertainment.

Gaming platform.

Benefits of expanding

New market opportunitiesWider audienceMore popularityMore revenue

The Disney difference!Why work at Disney?

PrivelegesDiscountsRecreationAccomodationHealth CareRewards

Publicity

SummaryFoundersMissionHistoryCore consumersSuccess mantraRisks, benefits of expansion

“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.”

- WALT DISNEY

Disclaimer

Created by Shweta Menon, Govt MEC, during a marketing internship under Prof Sameer Mathur, IIM Lucknow.