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New Balance Athletic Shoe, Inc.“The Ultimate Ride”Brand Engagement

Objectives• Brand Engagement• Data Acquisition & Drive Sales• Leverage Shoe Carnival & Disney Partnerships

Solution• Microsite & Mobile Optimized Trivia Game• During the promotion, consumers saw a CTA to enter

› Online: Consumers would visit the promotion page and complete registration either by entering with their Shoe Perks account info to receive 10 bonus shoe perks points, creating an account is free, or without a Shoe Perks account to advance to play the trivia game and see if they’ve been entered into that day’s sweepstakes pool (8/10 correct answers= entry into daily sweeps pool).

› Mail: Consumers can print their information on a postcard and send in to the HelloWorld managed PO Box to receive 1 entry into the first prize drawing and one into the grand prize drawing.

• Incentivized Tell-A-Friend: After playing the trivia, users can share with friends via email, Facebook, Twitter. For each friend that registers and plays, the referrer would receive an additional grand prize sweeps entry.

• Leaderboard Functionality: Players have a personal leaderboard, and also visibility of their friends who have registered and played via their shared link! Players could try up to 3 times per day!

Prizing• ONE (1) GRAND PRIZE: Grand Prize winner will receive 3-night/4-day trip

for self & 3 guests to Walt Disney World® Resort near Orlando, FL. Trip includes: roundtrip air ,4 nights’ hotel accommodations at Walt Disney World® Resort 4 4-day Magic Your Way tickets with Park Hopper® Option, a Disney VIP tour guide for 6 hours, $400 in spa services, a Character breakfast, 4 pairs of New Balance Shoes ARV: $10,881.16

• ONE HUNDRED (100) FIRST PRIZES: A $75 voucher to be used for a pair of New Balance sneakers