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Who Knew?15 Things You Didn’t Know About HighRoad Solution’s
Campaign eMail Tool
Jenny LassiProfessional ServicesHighRoad Solution
#2
A lot of eMails are deployed daily through HighRoad by member driven organizations like yourself. What does that mean for you?
• Access to benchmarking studies to see how you compare to other organizations.
• Best practices guidance a phone call away to increase campaign performance.
• Performance monitoring
#3
Whether you’re on a dedicated IP or our shared IP, we have insight into Sender Score trends on a daily basis.
• We will bring noteworthy issues to your attention
• We know which eMails are getting complaints
• We know if you may be getting bulk boxed
• We know when to bring it to your attention
• We know if the list integrity needs help
A Sender Score is assigned to each IP you mail from and is a numerical representation of yourreputation as a sender. The score is determined by factoring your performance across key reputation measures important to both ISPs and recipients of email. Sender Scores are on a scale of 0 to 100, with 0 being the worst, and 100 being the best score.
#4
eMail Automation versus Manually Deployed Options
– Welcome Messages– Recurring Messages– Strategy BluePrints– Transactional Messaging (Requires
API)
#5
Targeted Content Served Dynamically versus Deploying Multiple Versions
– Dynamic Content (Segment Level)– Relational Database Tables (Subscriber Level)
#6
Inbox Troubles? Using eMail Authentication?
– DKIM is now available to any customer on the HighRoad Shared IP
– Sender ID has always been available to any customer
#6
#6
#7
Under no circumstances should you eMail anyone who has not either Opened or Clicked Through to ANY eMail in greater than 6 months!
– Do you have a segment you exclude from each eMail deployment?
#8
From Mid October – Mid January: Tighten that exclusion segment to whom have not either Opened or Clicked Through to ANY eMail in greater than 3 months!
– Do you have a segment you exclude from each eMail deployment?
#9
If your website has a shopping cart feature, you can use Conversion Tracker to report back any sales that resulted from a particular eMail deployed.
#9
When Conversion Tracker is enabled you can see easily if any transactions resulted from a sent message to quantify ROI.
#10
You can load Responsive Templates into your template library and allow your eMail producers to send mobile friendly eMail newsletters without them needing to touch any HTML code.
#11
Any admin can view activity for ALL user accounts to know who did what and when.
#12
The elusive Open metric: The system tracks Implied Opens.
– If someone views an email with images blocked by default but clicks through to a message, they are considered an open.
#13
Skip the math. Deliver eMails per recipient’s time zone. The Time Zone sensitive eMail option has always been an available feature.
#14
Refer a Friend versus Forward to a Friend
– Both features are already available
– Refer a Friend is a function of the internal Sign-Up form (not your custom eMail preference center) allowing your recipients to invite others to sign-up to receive their own.
– Forward to a Friend is added to your eMail using the %%forwardthis%% tag allowing recipients to send a friend their own copy
of the eMail.
#15Double Opt-In (DOI): Without proof someone signed up and clicked a DOI confirmation link and they’re a Canadian subscriber, get serious about DOI now!
– Configure your DOI inside your account easily
– It is possible to have a custom DOI message
Time for a Pitstop!