Team: Pitchers

Team name: ‘Pitchers’Reason for ‘Pitchers’: We want to be the people to pitch a tent that shelters everyone from emotional stress.

Members: Faye, Ashwini, Liana, Vanessa, Syahirah

Pitchers

Campaign ProposalCampaign StrategyColour SchemePosterWebsite

Pitchers

Upper secondary students are giving bad examples as seniors

Lower secondary students are pressured by the upper secondary students to do negative things.

To promote peer support and reduce negative peer pressure by achieving a state of mental wellness.

Increase the awareness of mental wellness

Reduce discipline problem by 25% in average caused by negative peer pressure

To encourage standing by one self's beliefs

To have their own sense of originality in making choices

Build up one’s self-esteem

DemographicsAge : Lower SecondaryGender: BothRace/ Religion : All races.

PsychographicsLifestyle: School and wandering around after school.

Attitude: ‘Can’t be bothered’ attitude.

Personality: Timid, impressionable and no confidence in themselves.

Pitchers

Message strategyKey messages - To encourage the students of

CDSS to stand by their beliefs in order to build up their self-esteem.

- Increase awareness of mental wellness.

Theme: Choices

Tagline: It’s Your Choice

Headline: Good or Bad?

Logo: CHOICES 

Media: - Webpage (http://ourchoices09.wordpress.com)

- Posters - Facebook Event

Why this particular place?

Pitchers

Pitchers

Where is it held? - School HallWhen will it be held? - 19th October 2009Why is it held? - To promote peer support and

reduce negative peer pressure to achieve a state of mental wellness.

What is it about? - Workshop Who will be involved? - Lower Secondary students,

Audible Hearts and various speakers.How will we carry it out? - Invite speakers - Get materials from Audible Hearts - Get tables and boards.

Pitchers

DemographicsAge: Secondary 3 Students

Gender: BothRace/Religion: All races.

Where will it be held? - School HallWhen will it be held? - Values Education LessonsWhy is it held? - To ensure the Upper Secondary

students learn from their mistakes and set better examples as seniors.

What is it about? - Talks Who is involved? - Upper secondary students - Speakers How - By inviting ex-convicts - Share about their experiences and

how they have turned over a new leaf.

Total amount given by HPB: $2000

Posters = $120 (40 pieces, A3 size) Mahjong Papers = $8 (20 pieces) Markers = $20 (3 packets) Gifts = $250 (275 gifts for games) Inviting speakers = $200 / speaker (x2)

Total expenditure = $798 ($1202 balance for misc.)

Activity / Task August September October

1 2 3 4 1 2 3 4 1 2

Plan booths and exhibition

Source for manpower

Finalization of project

Exam breaks

Implementation of action plan.

Pitchers