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Final Pitch Presentation_final_verbal pitch

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Brand Story

Pilar BonillaAs much as I loved traveling to visit family and

friends abroad, my enthusiasm for it was waning

and I was beginning to despair. Neither my

husband or I were comfortable with traveling

without our kids, but the stress of traveling was

slowly burning us out.

Two Mothers With the Same Problem and the Same Goal!

We both decided we had had enough. We went online and tried

to search for a solution to this problem. We found places that

offered leg rest type of devices, but none of them seemed to be

exactly what we were looking for. Not only did they look

uncomfortable, but they all seemed to come in a one size fits all

model. None of the leg rests also talked about the quality of their

products or the longevity of them. We both decided that if the

product that we needed didn't exist then we would make one

that would. That's when the idea of AeroLax was born. Both of us

wanted to fly stress-free with our families and we figured we

weren't the only ones.

Michell TamI started to contemplate not working any longer

until my toddler Julie was older because the stress

of flying was getting to me and I hated how

uncomfortable Julie was every time we flew.

Business Proposition

AeroLax wants to partner with investors and owners of successful businesses that provide comfort to mothers and their children that frequently fly and in

doing so create a massive new revenue stream for our partners and ourselves.

I love to travel, but it’s painful to see my kids suffering during the plane ride because they’re uncomfortable.

I wish to have a relaxing journey that all of us can enjoy.

”Susan

A mother of three

Problem

Problem

In order to cut costs most airlines have been shrinking seats and seat pitch. The average distance between rows of seats has dropped from 89 cm’s in the 1970’s to a current average of about 42 cm’s. Airlines have been slowly cutting down legroom and seat width making passengers feel like sardines.

Families who frequently flywith children suffer the most

Research has shown that there are over 40,000 long-haul flights globally per day, over 87% of passenger travels in economy & premium economy (or equivalent) class*. On average 10 children from the ages of 2 to 12 years-old are on board per flight**

* Source SFO Air Traffic Statistics**Source Air France KLM Figure

Solution

Think of AeroLax as a traveling assistant for mothers.

The product itself is a portable inflatable leg rest made of high quality material that is resilient to wear and tear making it a long-lasting investment.

Most importantly, it offers invaluable help for mothers and their children by allowing parents and their kids to put their legs up and relax. If there’s a toddler along AeroLax inflates high enough so that the toddler can fall asleep on it.

Also it:

Reduce swellingIncreases

circulationImproves comfort

when seated

Supports legs to reduce muscle strain and fatigue

Optimizes personal space & Transforms to a toddler bed

AeroLax works for both adults and children in that it provides adults and children a portable inflatable leg rest that can easily be manipulated to their comfort.

Because AeroLax is portable and can be used over and

over again and is an inflatable product, when it's not

being used it's small enough to fit into a small bag or the

pocket of a carry-on.

Description

*Source Seatguru.com

AeroLax will not disrupt other passengers as it

easily inflates and deflates with a light-weighted

portable air pump.

It can be used on any airline (fit over 98% of

economy & premium economy seat*) as it is not

considered a banned item.

It’s a mother’s traveling assistant

Brand Promise

Traveling with kids while in economy class can make for a stressful flight. Especially if it's a long flight. Mothers no longer need to

question their sanity for attempting to fly with kids or start thinking of putting off flying until the kids get older.

Think of AeroLax is a mother’s traveling assistant. While the product itself is a portable inflatable leg rest it offers invaluable help for both

adults and children by allowing parents and their kids to put their legs up and relax. If they have a toddler with them, it inflates high

enough so that they can even fall asleep on it. These simple acts help take some of the stress away from parents and their children.

Agenda

Market Size

The market is huge, there are over

40,000 long-haul flights globally per

day*, while over 87% of passenger

travels in Economy & Premium

Economy class.**

+40,000long-haulflight daily

* Source SFO Air Traffic Statistics

**Source Seatguru.com

Market Size

According to the data from OneWorld,

the largest airline alliance for

international flight, the average number

of passenger per long-haul flight is 112*.

While on average 10 children from the

ages of 2 to 12 years-old are on board per

flight.**

childrenper flight10

* Source OneWorld Fact Sheet

**Source Air France KLM Figure

Target Audience

Many adults don't stop flying just because

they have children. More likely than not, if

you are someone who has been traveling for

a huge part of your life or have family in

other parts of the country or world, having

children isn't going to hinder you. What

happens in most instances is that once you

have children you start traveling economy

class.

Target Audience

Our target audience are frequent travelers. Namely families with young children (below 12 year-old) who travel often in economy class.

20-50 year oldParents with young children, namely moms

Middle class & upper-middle classHousehold income annual 60K-150K

Expatriates, home makersAffluent professionals, highly educated

Loves travelling, enjoys reading blogsMid-tech savvy

Anywhere with internet & global postal networkCities with high expat concentration

Bootstrap for production:

Sales channel:

E-tailer & Retail distributor

Expected ROI 65%

Our product will be sold 60% E-tailer and 40% Retail (via Distributor), while the retail appearance via

distributors would also be an off-line promotion channel, to echo with our online engagement campaign.

AeroLax will continue to explore and develop new solutions to enhance brand sustainability:

Phase 1 Phase 2 Phase 3

5,000pcsAeroLax Leg Rest

Revenue from Phase 1 &

Investors fund for production:

Sales channel:

E-tailer & Retail distributor

Expected ROI 128%

10,000pcsAeroLax Leg Rest

3,000pcsNew

Product I

Revenue from Phase 2:

Sales channel:

E-tailer & Retail distributor

Expected ROI 259%

15,000pcsAeroLax Leg Rest

5,000pcsNew

Product I

2,000pcsNew

Product II

Business Model

Purchasing Funnel

Competitive Advantage

Market Position

AeroLax is the only player in the market that provides a solution and there is no other direct competitor in the

same field. Room for price adjustment is large. The flexibility allows AeroLax to further develop series of

horizontal products in the long run and enhance our brand sustainability.

Marketing Strategy

Marketing resources will be allocated in the 6 following sectors to facilitate sales and brand building. Our flagship

website will be the major hub in driving sales and customer engagement through content.

Website

The AeroLax website will be the major

sales platform, it also serves as an

information center and a hub for parents

to obtain and exchange travel tips. It will

also be available in a mobile platform

for users who mostly use smart phones

and tablets.

Infotainment videos will also be one of

the viral marketing tools to drive traffic

via sharing on social media.

Affiliate Marketing

Affiliate Marketing will be adopted as one of

our core strategies. Affiliation with baby

supply shops, parenting blogs and travel

blogs will attract more traffic with high

concentration of potential customers.

(Sample: affiliate with babycenter.com)

Retail Distribution

The Aerolax Leg Rest set will be sold 40% Retail (via Distributor),

the retail appearance via distributors would also be an off-line

promotion channel, to echo with our online engagement campaign.

Distribution rate will be approximately 40% discount from the e-tail price, to

ensure sufficient room with distribution commision (~50%) as well as retain

affordability for retail customers.

Initially to start with the top 5 long haul &

Connection international airports

Baby stores at expat concentrated cities

Start in US, worldwide development on next

Road Map

Funding

AeroLax business development will begin with 3 phases, we will be bootstrapping in Phase 1 for the initial

order. New production line will be developed starting on Phase 2 with Investor’s funding (USD 93,927.00).

Break even point for investors will by 2018 Q3, Investor’s Return* by Phase 3 will be 386% (USD362,100.00).

Assumption

Production Cost Figures based on initial quotation from

manufacturers based in ZheJiang, China (Ex-work)

New Products Calculation for new product item base on resources

of AeroLax Leg Rest

Logistics Shipping Cost (DDP New York) & Delivery cost based

on current rate 2016 APR

Production QTY Base on sales projection of each year (with relevant

marketing resources)

Product R&D It will be involving internal resources, manufacturer

& volunteer ideas from customers

Forecast & Cash Flow

Revenue Core

The original product AeroLax Leg Rest will continue to be our major revenue source, while the other new product development could enhance our brand’s sustainability as a solution provider, as well as our engagement with customers.

Within 3 years of hitting our goal revenue,

AeroLax will be expanded into a brand

with a series of products providing more

solutions to parents with children that

frequently fly. Our aim is to have the

AeroLax brand equal comfort and

dependability to all our clients. We hope

to form affiliations with similar brands

that have the same objective as we do.

Outcome

Executive Leadership

Pilar Bonilla, CEO

8+ years of experience of branding strategy expert, specializing in tourism & airline business

Handles marketing,sales & businessdevelopmenton e-commerce &retail distribution

Oversees CRM, & relationship management

Michell Tam, CFO

Expertise in financial operation management

8+ years experience inoperation management

Handles budgeting, R&Dresources management

Oversees global sourcing, production & quality control,

distribution & inventory

Organization

Thank you for your attention